Join IIAR> members for a candid, peer-led discussion on how AI, AEO/GEO, and LLM research are reshaping Analyst Relations. Explore real-world approaches and how vendors can use AR to influence their representation in LLMs.
IIAR> Discussion Webinar: AEO/GEO and LLM impact on AR, 17th September Read More »
Join us on Friday 10th July from 1000 IST for an in-person IIAR> Cafe!
A vibrant morning to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.
This event is free for IIAR> Members
This IIAR> Café is hosted by Bhushan Martre/Founder Marathe Analyst Relations /IIAR> India chapter lead
Kumar Pallav/Senior area sales director HCL Tech/ IIAR> India chapter lead.
If you are not an IIAR> member but are an AR professional and would like to attend, please contact the IIAR> meher@analystrelations.org or click here to become a member.
Don’t miss out on this opportunity to connect and network with your AR peers.
When> Friday 10th July 2026
Time> 1000 IST onwards
IIAR> Café, Noida (Delhi NCR): connecting the AR community in India, (07/26) Read More »
Join us on Tuesday 17th March from 0700 PDT for an in-person IIAR> Cafe!
A vibrant morning to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.
This event is free for IIAR> Members (refreshments not included).
This IIAR> Café is hosted by Aniruddho Mukherjee / Global AR Lead at AWS and IIAR> Board Member (Linkedin).
If you are not an IIAR> member but are an AR professional and would like to attend, please contact the IIAR> nitin@analystrelations.org or click here to become a member.
Don’t miss out on this opportunity to connect and network with your AR peers.
When> Tuesday 17th March 2026
Time> 0700 PDT
IIAR> Café: at NVIDIA GTC, San Jose – 2026 (03/26) Read More »
The Institute for Influencer and Industry Analyst Relations (IIAR>) is pleased to announce its 2025 Annual Award winners. Chosen by votes from analysts and AR practitioners, these awards stand as the only independent honours highlighting outstanding achievement in the tech industry’s AR and analyst community.
And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25) Read More »
Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.
IIAR> London Café (11/25) Read More »
Join the IIAR> on Thursday 25th September from 1800 GMT for an in-person IIAR> UK Chapter meet-up! A relaxed evening to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry.
IIAR> London Café (09/25) Read More »
The IIAR> Discussion Group
This session will be hosted by the IIAR> Editorial Committee: Ludovic LeForestier (linkedin.com/in/lludovic),Founder of Starsight Communications. Noelle Shipley (@noeyshipley, LinkedIn), Independent AR professional, IIAR> Member and IIAR> 2022 AR Professional of the Year top 10. Sarita Kincaid (LinkedIn, @saritakAR) / VP Corporate Communications, SugarCRM.
Date> Thursday, June 12, 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)
IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25) Read More »
The Institute for Influencer and Industry Analyst Relations (IIAR>) has announced the 2024 winners of its annual awards following an extensive survey of both sides of our community –industry analysts and analyst relations (AR) professionals. These awards are the only independent honours dedicated to recognising excellence within the technology industry’s AR and analyst professions. Scroll
The Wait is Over! Announcing the IIAR> Award Winners for 2024. Read More »
The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc… For many technology markets and submarkets, vendor evaluations are the most critical element of a strategic marketing plan. With Gartner in
Forrester has just refreshed the methodology for its Wave, how does it stack up against the Gartner Magic Quadrant? Join this conversation with analyst relations leaders and Forrester.
IIAR> Analyst Firm Webinar: Forrester Wave Update, 16th July Read More »
Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass model
IIAR> Best Practices Webinar: AR Compass, 2nd May Read More »
Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential. The IIAR> recently surveyed vendor companies on how they use these
Join us on Thursday 29th February from 1800 GMT for our quarterly in-person IIAR> UK Chapter meet-up to network with AR peers and discuss the latest hot topics in the industry. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>
IIAR> London in-person meet-up, 29 February Read More »
On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice
IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners Read More »
London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide
The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »
Peer review sites (PRS), platforms such as Gartner Peer Insights, G2, TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into
IIAR> Best Practices Webinar: Peer Review Websites Read More »
Join us on Thursday 28 September 2023 for our monthly in-person IIAR> UK Chapter meetup to connect, network and enjoy drinks and discussions with your peers around AR related hot topics. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>
IIAR> London In-person Meetup 28 September 2023 Read More »
The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access
IIAR> Best Practice Paper: Engage the right audience, using analyst tiering Read More »
In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring
Bringing AR Professionals Together to Elevate the Profession Read More »
The analyst relations community is in shock and mourning over the sudden and tragic passing of Dominic Pannell. Known as a generous and influential figure in influencer relations and a passionate advocate for charitable causes, Dominic’s untimely death has left a void that will be difficult to fill. Dominic was a co-founder of the IIAR>
In Memoriam: Remembering Dominic Pannell (1968-2023) Read More »
