AR

[GUEST POST] Category Creation AR: A New Frontier?

My recent eight months at Clari were short yet rich in experience and learnings. Short because, along with many of my very talented co-workers, my tenure there was interrupted by a recent restructuring (aka RIF) action. But rich because it allowed me to develop and experience running AR in “category creation mode” – which is …

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IIAR> London F2F Meet-up October 2022

IIAR> members – don’t worry if you missed our Summer party. The next chance to meet-up for drinks and networking is just around the corner. Please join us on Thursday, 13 October 2022 for a f2f IIAR> meet-up in London organised by the IIAR> UK Chapter Co-leads Anja Steinmann / (LinkedIn, @AnjaSteinmann) and  Avinash Murthy (LinkedIn, @aviredevil). Attendance is free – …

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IIAR> Discussion Group: managing Analyst-Advisory Day

IIAR> Discussion Group: managing Analyst-Advisory Day

Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing Advisors for maximum AR impact. This discussion for IIAR> members will be hosted by IIAR> …

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IIAR Monthly F2F Meetup London July 2022

IIAR> London F2F Meet-up July 2022

IIAR> members – join us on Thursday 7th July 2022 for our next f2f IIAR> meet-up in London. Enjoy a drink or two and in-person conversations with your AR peers and your favourite analysts around AR related hot topics and best practices. Attendance is free to members. The IIAR meet-up is hosted by IIAR> Co-Founder Ludovic …

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IIAR> UK Chapter Co-Lead Avinash 2022

Welcoming Avinash Murthy to The IIAR> UK Chapter

I am very delighted to announce Avinash Murthy (LinkedIn, @aviredevil) as a new IIAR> UK Chapter Co-lead.  Avinash is a IIAR> certified Analyst Relations and Growth Marketing professional with over 12 years of diverse experience in Amazon Web Services, Wipro, and Cisco Video Technologies. He is an experienced AR leader with proven ability to establish, …

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IIAR> London F2F Meet-up May 2022

IIAR> London F2F Meet-up May 2022

IIAR> members – join us on Thursday, 26 May 2022 for our next f2f IIAR> meet-up in London. Enjoy a drink or two and in-person conversations with your AR peers around AR related hot topics and best practices. Attendance is free – with food and drinks available on a pay-as-you-go basis.  The IIAR meet-up is hosted …

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IIAR> UK Chapter Co-Lead Julia Popa-Boulton 2022

IIAR> welcomes back UK Chapter Co-Lead

I am happy to announce that Julia Popa-Boulton (@juliap_boulton; LinkedIn) will be re-joining me as the IIAR> UK Chapter Co-Lead. Julia is currently the AR Manager at Spryker and brings along a wealth of AR experience having worked for global companies including Nokia and NTT, as well as innovative start-ups. Many of you will know …

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IIAR> Webinar on Building a Skilled AR Team during the Great Opportunity

IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity

As a follow up to the IIAR> Awards 2021, join us for an engaging and informative “ deep dive” session  with some of the leading AR Pros in the industry to understand the most important qualities, tasks and activities that Analyst Relations Professionals should focus on transferring to their peers during one’s resignation. The panel …

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IIAR What is you AR Story S1E01

IIAR> What is your AR Story with Ankit Holani

Crystal Golightly/ (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Ankit Holani (Linkedin) on his AR journey. Ankit is really happy to be connected and part of our professional community. As a business marketer, the IIAR> provides him …

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IIAR> Monthly Meet-up London March_2022

IIAR> London F2F Meet-up March 2022

IIAR> members – if you fancy a drink and in-person conversations around AR related hot topics and best practices, join us next week on Thursday, 24 March 2022 for a f2f IIAR> meet-up organised by the IIAR> UK Chapter lead, Anja Steinmann / (LinkedIn, @AnjaSteinmann) and IIAR> board member Ludovic Leforestier (LinkedIn, @lludovic). Attendance is free – with food …

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IIAR> Monthly Virtual Meet-up February 2022: navigating research copyrights

Virtual Monthly Meet-ups are back! Just when you thought it was safe to go back into the water – here we are again bringing back our monthly virtual meet-ups for IIAR> members. Except for February – the meet-ups are taking place every first Thursday of the month and will focus around Analyst Relations best practice …

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IIAR> Why should startups (and scaleups) have an analyst relations strategy? By Ludovic Leforestier / Starsight Communications and IIAR> Board Member.

IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?

Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts.  In the following Primer, we break down how an …

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IIAR> Discussion Group: managing analyst inquiries

IIAR> Discussion Group: managing inquiries

Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will …

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IIAR> AR Professional of the Year -award logo

The IIAR> AR Professionals & AR Agency of the Year 2021

The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2021: AR Professional, Teams, and Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> surveys …

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