AR

IIAR> Webinar on peer review websites with Sarita Kincaid ,Robin Schaffer, Noelle C. Shipley, Ludovic Leforestier / IIAR> and Starsight, 8th November 2023

IIAR> Best Practices Webinar: Peer Review Websites

Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into …

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IIAR> London In-person Meetup 28 September 2023

Join us on Thursday 28 September 2023 for our monthly in-person IIAR> UK Chapter meetup to connect, network and enjoy drinks and discussions with your peers around AR related hot topics. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR> …

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IIAR Discussion Group - Tiering Best Practices

IIAR> Best Practice Paper: Engage the right audience, using analyst tiering

The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access …

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Bringing AR Professionals Together to Elevate the Profession

In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring …

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Dominic Pannell

In Memoriam: Remembering Dominic Pannell (1968-2023)

The analyst relations community is in shock and mourning over the sudden and tragic passing of Dominic Pannell. Known as a generous and influential figure in influencer relations and a passionate advocate for charitable causes, Dominic’s untimely death has left a void that will be difficult to fill. Dominic was a co-founder of the IIAR> …

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IIAR> UK Chapter In-person Meetup London

IIAR> London In-person Meetup 27 April 2023

IIAR> members, especially those in the UK, get ready for the next in-person get together for the UK Chapter which will take place in London on Thursday 27 April 2023 at 1800 BST. Join in for networking at this second meetup of the year organised by IIAR> UK Chapter co-leads Anja Steinmann (LinkedIn, @AnjaSteinmann) and …

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First IIAR> UK Chapter in-person get together of 2023, hosted by the UK Chapter Co-leaders

IIAR> London In-person Meetup February 2023

IIAR> members, don’t worry if you missed our Winter Party in London in December. The next chance to attend an IIAR> Meetup for networking and beverages is just around the corner. Please join us on Thursday, 23 February 2023 starting at 1800 BST for an in-person London meetup organised by IIAR> UK Chapter co-leads Anja Steinmann …

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[GUEST POST] Category Creation AR: A New Frontier?

My recent eight months at Clari were short yet rich in experience and learnings. Short because, along with many of my very talented co-workers, my tenure there was interrupted by a recent restructuring (aka RIF) action. But rich because it allowed me to develop and experience running AR in “category creation mode” – which is …

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IIAR October Meetup_2209_2

IIAR> London F2F Meet-up October 2022

IIAR> members – don’t worry if you missed our Summer party. The next chance to meet-up for drinks and networking is just around the corner. Please join us on Thursday, 13 October 2022 for a f2f IIAR> meet-up in London organised by the IIAR> UK Chapter Co-leads Anja Steinmann / (LinkedIn, @AnjaSteinmann) and  Avinash Murthy (LinkedIn, @aviredevil). Attendance is free – …

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IIAR> Discussion Group: managing Analyst-Advisory Day

IIAR> Discussion Group: managing Analyst-Advisory Day

Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing Advisors for maximum AR impact. This discussion for IIAR> members will be hosted by IIAR> …

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IIAR Monthly F2F Meetup London July 2022

IIAR> London F2F Meet-up July 2022

IIAR> members – join us on Thursday 7th July 2022 for our next f2f IIAR> meet-up in London. Enjoy a drink or two and in-person conversations with your AR peers and your favourite analysts around AR related hot topics and best practices. Attendance is free to members. The IIAR meet-up is hosted by IIAR> Co-Founder Ludovic …

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IIAR> UK Chapter Co-Lead Avinash 2022

Welcoming Avinash Murthy to The IIAR> UK Chapter

I am very delighted to announce Avinash Murthy (LinkedIn, @aviredevil) as a new IIAR> UK Chapter Co-lead.  Avinash is a IIAR> certified Analyst Relations and Growth Marketing professional with over 12 years of diverse experience in Amazon Web Services, Wipro, and Cisco Video Technologies. He is an experienced AR leader with proven ability to establish, …

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IIAR> UK Chapter Co-Lead Julia Popa-Boulton 2022

IIAR> welcomes back UK Chapter Co-Lead

I am happy to announce that Julia Popa-Boulton (@juliap_boulton; LinkedIn) will be re-joining me as the IIAR> UK Chapter Co-Lead. Julia is currently the AR Manager at Spryker and brings along a wealth of AR experience having worked for global companies including Nokia and NTT, as well as innovative start-ups. Many of you will know …

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IIAR> Webinar on Building a Skilled AR Team during the Great Opportunity

IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity

As a follow up to the IIAR> Awards 2021, join us for an engaging and informative “ deep dive” session  with some of the leading AR Pros in the industry to understand the most important qualities, tasks and activities that Analyst Relations Professionals should focus on transferring to their peers during one’s resignation. The panel …

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IIAR What is you AR Story S1E01

IIAR> What is your AR Story with Ankit Holani

Crystal Golightly/ (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Ankit Holani (Linkedin) on his AR journey. Ankit is really happy to be connected and part of our professional community. As a business marketer, the IIAR> provides him …

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IIAR> Monthly Meet-up London March_2022

IIAR> London F2F Meet-up March 2022

IIAR> members – if you fancy a drink and in-person conversations around AR related hot topics and best practices, join us next week on Thursday, 24 March 2022 for a f2f IIAR> meet-up organised by the IIAR> UK Chapter lead, Anja Steinmann / (LinkedIn, @AnjaSteinmann) and IIAR> board member Ludovic Leforestier (LinkedIn, @lludovic). Attendance is free – with food …

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IIAR> Monthly Virtual Meet-up February 2022: navigating research copyrights

Virtual Monthly Meet-ups are back! Just when you thought it was safe to go back into the water – here we are again bringing back our monthly virtual meet-ups for IIAR> members. Except for February – the meet-ups are taking place every first Thursday of the month and will focus around Analyst Relations best practice …

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