Institute of Industry Analyst Relations (IIAR)
The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
Last week we hosted the IIAR Summer Networking Party 2019 in London kindly sponsored by Criteo and Spotlight Analyst Relations. On behalf of the IIAR, I wanted to say a big ‘Thank you!’ to all who could join us in celebrating the achievements of the Analyst Relations community and hope that you’ll join us again at future events.
We are excited to announce the date of our famous IIAR Summer Party, sponsored by Criteo and Spotlight AR.
We will celebrate the achievements of the analyst relations community, where we will announce the IIAR analyst relations professional and analyst relations team of the year.
Continue Reading →
We are very excited to announce the date our famous IIAR Christmas Networking Party as Tuesday 4th December 2018. During this celebrated and exclusive event we will announce our much coveted IIAR Analyst Of The Year:
We will celebrate those results that analysts and analyst firms have delivered when collaborating with AR professionals. The event is kindly sponsored this year by HCL Technologies.
Join us in a Central London for a festive evening of drinks, canapés, and networking, with leading industry analysts and analyst relations peers alike. Continue Reading →
A few weeks ago, right before most of us went on our summer holidays we hosted the annual IIAR Summer Networking event at the EY offices in London, a party kindly sponsored by HCL Technologies and EY. As we begin to settle back into daily work routines, we wanted to take a moment to ponder the event, the conversations had, the old relationships that were nurtured and the new ones formed.
During the evening, we welcomed almost 40 industry analysts from firms including Gartner, IDC, Ovum, 451 Research, CCS Insight, Heavy Reading, Navigant Research, Freeform Dynamics, Bloor Research and IHS Markit. We were pleased to see so many AR professionals from companies including EY, Cisco, Criteo, GSMA and Vertiv, as well from agencies including Destrier, BITE, CCgroup and Chameleon. With the World Cup England-Croatia game on and stunning views to admire for the non-football fans in the room, there’s no wonder that the conversations were more effervescent that the prosecco enjoyed by attendees. It was a delightful evening which sparked conversations around AR best practice, analyst priorities, as well as informal topics, testament to the great relationships in the community.
During the evening, the IIAR recognised the AR professionals who go above and beyond in their career and have gained the respect and appreciation of analysts globally. Congratulations again to all winners and runners-up and we hope to continue to work closely with you to promote AR best practice. Continue Reading →
We are excited to announce the date of our famous IIAR Summer Party, which will celebrate the achievements of various analyst relations teams and professionals. The event is kindly sponsored this year by EY and HCL Technologies.
Join us in a great riverside location, for a glamorous night of drinks, canapés, and networking on the London SouthBank, with leading industry analysts and analyst relations peers alike.
Date: 11th July 2018
Time: 1830 – 2130 BST
Where: London SE1
This event is free for IIAR Members and Industry Analysts.
We have a limited capacity as this event is increasingly popular, yet we want to keep it intimate.
IIAR members should register using the link sent by email and apply their code. Check your spam folder and use the form below if you haven’t got this email. Continue Reading →
Effective measurement has become a bit of a challenge for AR practitioners, as stakeholders are demanding more tangible, immediate results that can easily be linked to business outcomes. With smaller teams and tighter budgets, AR professionals are under immense pressure to justify investment and prove overall value.
As such, the IIAR’s recent webinar on measurement and amplification, led by Oracle’s Gerry Van Zandt (LinkedIn, @gerryvz), couldn’t have come at a better time. I’ve included below my key takeaways from the webcast as well as Gerry’s advice for anyone looking for help or inspiration around efficient AR measurement.
A major hurdle that I keep seeing, especially in organisations that don’t yet have mature AR programmes, is the inability to set AR-relevant objectives. Too many organisations still try and measure AR in the same way as PR and get massively frustrated by the meatier up-front investment and absence of immediate results. Continue Reading →
A few months ago, I joined IIAR’s webinar focused on the IIAR Analyst Relations Professional and Team of the Year 2017. Every year, the IIAR awards analyst relations (AR) professionals and teams based on the results of an annual survey shared with the global industry analyst community. The survey gathers the analysts’ collective insight on AR professionals and their performance, and then the IIAR contrasts it with results from the previous year, based on level of responsiveness, relationship and results (also known as the IIAR’s Three R’s of AR). Continue Reading →
