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Christian Holscher (IIAR website)

[GUEST POST] How Analyst & Advisory Relations translates to Business

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When even hyper-successful companies like AWS invest in dedicated analyst and advisor relations management although they seem to dominate their markets anyway, it suggests they realize much more value in AR than ‘only’ to position high in an industry report.  Even small innovative businesses seek to engage regularly with the likes of Gartner, Forrester, IDC …

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Julia Pope / IIAR UK Chapter Lead

Effective Measurement: ARe we there yet?

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Effective measurement has become a bit of a challenge for AR practitioners, as stakeholders are demanding more tangible, immediate results that can easily be linked to business outcomes. With smaller teams and tighter budgets, AR professionals are under immense pressure to justify investment and prove overall value. As such, the IIAR’s recent webinar on measurement …

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Sven Litke / KEA

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

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By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed …

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[GUEST POST] The Wi-Fi isn’t working!

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I’m here at an analyst conference, trying to combine a seamless online and offline experience. The presentations are compelling, the panel discussions are lively, and I should be using social media to augment and amplify the information I’m soaking up from my seat in the second-to-back row. Except that I can’t. Because, as usual, the Wi-Fi …

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