IIAR> Best Practices Paper: Running an industry analyst briefing
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
AR briefing tips
[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester
Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a …
[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester Read More »
10 things analysts want most
Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey. Regular briefingsTargeted coverageOpen discussion about company strengths and weaknessesSending the deck ahead of the briefing so there’s time to come up with in depth questionsWell organised AR events that encourage conversation not mere presentationsSupport for research …
IIAR Webinar: Introducing CCS Insight – and how they make sense of the connected world
CCS Insight is a longstanding research firm headquartered in the UK, but with reach and clients into wider EMEA, the Americas and Asia Pac. This specialist technology market intelligence and advisory firm provides tailored, decision-ready solutions to their client base to help them ‘make sense of the connected world’. This April 17th, we invite two …
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[GUEST POST] Tips to Ensure a Productive Analyst Briefing
Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to …
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[GUEST POST] How to Create a More Compelling Analyst Event
I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of …
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Wrap-up: IIAR Germany 2018 kick-off
A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon …
[GUEST POST] What is your product and what does it do? by Adrian Sanabria / Threatcare
This post by Adrian Sanabria / Threatcare (@sawaba, LinkedIn) was first published here on his blog. Lessons I learned trying to make the most of vendor briefings I’ve always been a sort of ‘cut-to-the-chase’ kind of guy. I’m self-taught when it comes to security and technology. Over the years, I’ve learned how to skim through …
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[GUEST POST] Analyst Briefings: The Delicate Business of Client References, by Vicki Jenkins / Nelson Hal
Tips and pointers on using client references and case studies in the briefing process @VickiJ_NH, @NH_insight #ARchat
[GUEST POST] Analyst Briefings: Preparing for Success, by Vicki Jenkins / Nelson Hall
Analyst Briefings: Preparation is key, seems obvious but things which can be overlooked @VickiJ_NH, @NH_insight #ARchat
http://tinyurl.com/jucmqf7
[GUEST POST] Analyst Briefings: Are you a Strategic Team Member or the Note-Taker? by Vicki Jenkins / NelsonHall
By Vicki Jenkins / NelsonHall (LinkedIn, @VickiJ_NH). This is the second in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a look at the role of AR in the briefing process.
[GUEST POST] Key Requirements for Vendors When Briefing Software Analysts, by Natalie Petouhoff / Constellation
[GUEST POST] by @drnatalie from @ConstellationRG on Key Requirements for Vendors When Briefing Software Analysts #archat
[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest
By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be …
[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest
By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the …
The hype cycle of Vendor Briefing Requests
AR’s Hype Cycle of vendor briefings, a post by @mrnesjo and @lludovic
[GUEST POST] Vendors: suggestions to maximize briefing value, by Carol Rozwell / Gartner
Carol Rozwell from Gartner (blog, @CRozwell, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices. Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was …
[GUEST POST] Vendors: suggestions to maximize briefing value, by Carol Rozwell / Gartner Read More »
[GUEST POST] Briefing tips and best practices from Lisa Rowan / IDC
Our guest post today is from Lisa Rowan (LinkedIn, @lisarowan), IDC’s Program Director for HR, Learning and Talent Strategies. Read on for Lisa’s tips for briefing analysts from the analyst perspective. There are excellent resources available to assist the AR profession including IIAR but on this side of the briefing table, it seems like that advice is …
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Analysts: When you’re looking for a briefing – help me to help you
As much as Analyst Relations professionals spend time pitching briefings to analysts, we also spend alot of time fielding briefing requests from analysts with specific needs whodon’t always appreciate how much work is required to set up a briefing. Before we actually get everyone in the same room or on the phone, we AR professionals …
Analysts: When you’re looking for a briefing – help me to help you Read More »
On the use of briefing request forms for analyst firms marketing
Do you like filling in Vendor Briefing forms?
