David Rossiter

I’m fascinated by industry analyst relations, corporate PR and the big policy and regulatory issues that are going to shape what happens in the technology and telecoms space. For over 10 years, I’ve been helping companies take advantage of analyst influence and insight so they can generate more business, gain a competitive edge and get better known, and understand the “big picture” dynamics of what’s happening in the technology and telecoms market I work in London for Harvard, the award-winning integrated communications agency (we also trade as Sunesis AR). I lead our industry analyst relations Centre of Excellence as well as providing broader industry insight, strategic messaging and influencer relations services to our clients. I’ve been closely involved with the IIAR (Institute of Industry Analyst Relations) since helping to found it in 2005.

[GUEST POST] Creative Intellect Consulting joins CCS Insight as firm expands enterprise research coverage

Bola Rotibi and her team at Creative Intellect Consulting are joining CCS Insight. Bola becomes research director, software development, and will lead CCS Insight’s research in the software development and delivery market. The move expands CCS Insight’s coverage of the enterprise IT market. Although originally specialising in the mobile sector, the firm has been expanding …

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Gartner Magic Quadrant (empty) for the IIAR website

Do you need to pay Gartner to be in the Magic Quadrant?

It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard …

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[Guest Post] IIAR UK Forum – Sales and Social Media Debated

I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London. It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences. Fionnula Fitzsimons gave …

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Around Martin Hingley from ITCandor in 10 questions

Martin Hingley is one of the best known analysts in Europe. He really came to prominence during his long stint at IDC where he was Chief Research Officer for EMEA. Martin recently set up his own analyst firm, ITCandor.  On his blog, there’s lots more information and the useful, interesting insights you’d expect. 1. What are …

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MQs, accreditation and a debate on IT services – all in the same evening

Those of us fortunate enough to be able to attend* yesterday’s IIAR Forum enjoyed a treat. Ed Gyurko presented the latest IIAR whitepaper on Magic Quadrant submissions (available from Monday, free of charge to members).  It will prove immensely useful to those who have to work on the seminal Gartner reports. Following Ed was David …

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The Fundamentals of AR Measurement and Evaluation

Most AR professionals recognise the importance of measurement and evaluation, but many admit that it’s a subject they struggle with. To help AR professionals improve their knowledge and understanding, we held a best practice conference call during June on “The Fundamentals of AR Measurement and Evaluation”. On the panel were two in-house AR leaders: Kathy …

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