Several pieces have already been published on the unceremonious departure of Peter Sondergaard, Gartner EVP of Research (LinkedIn, @petersonderg)already (ZD Net, Research Live, Kea), none adding any facts above and beyond the SEC filing. We ran a quick poll yesterday and results weren’t conclusive: some will miss Peter who has been one of Gartner’s stars and …
It’s been interesting reading some of the recent posts and comments on Linkedin about Gartner and its supposed lack of independence. I’ve been an AR professional for 15 years now and work for a variety of technology and telecoms companies (large and small). Some have Gartner contracts, some don’t. I have never seen or heard …
Do you need to pay Gartner to be in the Magic Quadrant? Read More »
The IIAR> Rules Of Engagement for Industry Analysts and Analyst Relations Professionals is an IIAR> Best Practice Paper giving guidelines for successful relationships between both parties, including for instance NDA’s and draft reviews.
NetScout is crying foul against Gartner. The NetScout lawsuit against Gartner has raised the ‘pay-for-play’ specter once again. Whether this is a case of a vendor just peeved at their spot on the GMQ or they have a legitimate grievance, I am not in a position to judge Whether NetScout will be successful with their …
Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind as they are at the IIAR, they have invited me to take place …
The IIAR is holding a UK Forum, in London, on the 5th March 2014, with 2 panels to discuss “Ethics in the Analyst Industry” and the “Value of Social Media in Analyst Engagements”. Both topics overlap and are at the forefront of today’s Analyst Relations practice. Free to attend for all IIAR Members, new members …
IIAR London Forum, 5th March 2014 – Ethics and Social Media Read More »
Guest post from @johnsimmonds on handling coopetitive announcements #archat
A while back, Curt Monash caught our attention by calling on tech vendors and solution providers to disclose which IT analysts’ white papers are sponsored. That’s good practice, and one which most AR professionals have supported over the last decade or more.
But what about the reverse? Shouldn’t analysts disclose paid for work?
In this post, Curt Monash of Monash research discusses the link between vendor patronage and bias -a fascinating and must read for any AR person!
I strongly believe that any time a vendor gives money to an analyst firm for paid-for work it needs to be referenced and authentic. Our industry needs firms it can trust to help them make informed decisions – without them, and if it’s reputation is tarnished by the acts of a few who practice methods I don’t agree with then the whole market fails.
There’s been a bit of a discussion going around lately on ethics in the industry analyst sector. I understand why the ‘pay for play’ model can seem an attractive option for smaller companies looking to generate business but firms that go down this route always tend to get found out. Their credibility is eroded, they …
