EMI

The 3 analysts: cheerleader, amplifier, naysayer, illustration for blog post by Jonathon Gordon / EMI on the IIAR website

[GUEST POST] Industry Analysts can be Influencers, Supporters or Antagonists

Leave a Comment / AR, AR Best practices, AR debates, EMI /

Industry Analysts – Love ’em or hate ’em, but ignore them at your peril Industry Analysts range from the boutique one-man band to the behemoth Gartner.  Industry Analyst firms exist to fill a gap in the market – namely providing expertise in a particular field, so decision-making becomes easier.  That’s the theory anyway, the reality […]

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The Gartner Godfather, illustration from the 1972 movie for a blog post by Jonathon Gordon / EMI on Gartner on the IIAR website

[GUEST POST] Analysts’ Dirty Little Secrets

3 Comments / AR, AR debates, EMI, ethics, Gartner, Gartner Magic Quadrant, Guest posts - Analysts, Netscout /

NetScout is crying foul against Gartner. The NetScout lawsuit against Gartner has raised the ‘pay-for-play’ specter once again. Whether this is a case of a vendor just peeved at their spot on the GMQ or they have a legitimate grievance, I am not in a position to judge Whether NetScout will be successful with their

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The missing dot in the Magic Quadrant, by Jonathan Gordon (IIAR website)

[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics

Leave a Comment / AR, AR Best practices, EMI, Gartner, Gartner Magic Quadrant, Guest Posts, Guest posts - Analysts /

Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was

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The IIAR> Institute of Influencer & Analyst Relations
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