Webinar fatigue is now as common as the cold Let’s face it, to say the webinar scene is overcrowded would be a monumental understatement. Webinar fatigue should come as no surprise. After all, I seem to receive a new webinar invitation every other day. While many of them sound super interesting, who has time to …
[GUEST POST] Webinar Fatigue and How to Overcome it Read More »
Working with sales is easy. Just think like a salesperson! Working with sales should come naturally to a marketer once you get into the head of your sales colleagues. More than once I have been accused by my colleagues of “sounding like a salesman”. While not often meant as a compliment, that’s how I take …
[GUEST POST] The secret trick to working with sales Read More »
Industry Analysts – Love ’em or hate ’em, but ignore them at your peril Industry Analysts range from the boutique one-man band to the behemoth Gartner. Industry Analyst firms exist to fill a gap in the market – namely providing expertise in a particular field, so decision-making becomes easier. That’s the theory anyway, the reality …
[GUEST POST] Industry Analysts can be Influencers, Supporters or Antagonists Read More »
NetScout is crying foul against Gartner. The NetScout lawsuit against Gartner has raised the ‘pay-for-play’ specter once again. Whether this is a case of a vendor just peeved at their spot on the GMQ or they have a legitimate grievance, I am not in a position to judge Whether NetScout will be successful with their …
Yesterday I was reading a thread (here) on the IIAR (Institute of Industry Analyst Relations) LinkedIn group regarding Analysts’ adoption/use of social media and it got me to thinking.. It was claimed that the CIO did not see social media as an ‘appropriate source’ of analyst information. Maybe it’s because the analysts themselves have conditioned …
[GUEST POST] Analyst value does not equal word count Read More »
Recently, I have been taking an interest in the Gartner Magic Quadrant, trying to understand how helpful the model is and what role it plays. I looked at a bunch of these industry super models and one thing in particular caught my eye, or rather something that didn’t appear to be there. That something was …
[GUEST POST] #Visionaries, #Disruptors and Complete Lunatics Read More »
