Author Archive | jonnybentwood

And the IIAR Analyst of the Year 2011 is…

For the fourth year running, AR professionals have been polled to select the analyst and firms they consider the best best for thought leadership, ease to do business with, influence and value for money.

The IIAR is delighted to announce that this year’s IIAR Analyst of the Year 2011 goes to…

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Analyst technology predictions 2011

(Edit – updated with more predictions. Computing have taken extracts and copied on their site – if anyone spots the citation please let me know!)

[Originally posted on Technobabble 2.0] Every year industry analysts formally put their reputation on the line and make predictions for the next 12 months. This post aims to summarise their views in one place – I recommend you click on the links by each post if you want to read more detail.

And for a bit of fun, why don’t you also compare how they did last year on this post

Firms included are: Gartner, Ovum, CCS Insight, Nucleus Research, HfS,  Infotrends, Quocirca, IHS Screen Digest, Forrester, Disruptive Analysis Continue Reading →

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The IIAR Analyst of the Year 2010

This year the IIAR conducted the largest survey yet to identify who AR pro’s believe are the best firms and analysts in the market. These awards, summarising the votes of over 150 participants, reflect a significant change from previous winners and demonstrate that in a year of monetary uncertainty more focus has been spent geared towards the large international houses as oppose to the regional boutiques.

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Introducing constellation research

When Ray Wang explains the thinking behind the newest analyst firm on the market, a few words are frequently used:

Disruption –  Experience – Research

These areas are at the crux of what Constellation Research is about and are probably the reasons why I believe that they will automatically be listed as a Tier One firm – something that is critical if they are to survive.

Disruption

Ray clearly states that they will partner with their clients to:

Guide buyers through a dizzying array of disruptive business models and technologies

The words that jump out at me here are ‘buyers’ and ‘disruption’.  This firm has a focus on end users – this is nirvana for vendors and something that many peers in the industry aspire to have in their client base. The objective is to have 70% buy-side business which considering they are starting day 0 with this number at 60% makes me believe that this isn’t wishful thinking.

The focus on disruptive technologies is prudent – whereas there are hundreds of analysts covering every aspect of technology, Ray has pragmatically realised that there is a need to bring order to chaos and advise people on trends, buyers’ POV and  technology in an independent and objective fashion. Continue Reading →

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Analyst ethics?

Quis custodiet ipsos custodes?

Who guards the guards? This is a question that my peers and I have been discussing for some time. We are in a quandary. Analysts and analyst relations live in a symbiotic relationship where we need each other to thrive – you could argue that we are each others PR team in that the success of one group inevitably helps the other.

Conversely, the effect of a ‘bad apple’ impinges on us all. And so the question remains – who polices the analyst industry? Continue Reading →

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IIAR Analyst of the Year

IIAR Analyst of the Year

IIAR analyst of the year survey

For the past few years, the IIAR has sought to indentify the analysts and firms who deserve recognition. In a world where most firms are only contacted by vendors because we want to brief or learn something from them, it is appropriate that once per year we pause and think – who did a damn good job and why?

It is not always the biggest analyst house that wins or the individual with the most twitter followers – what this survey has continued to show is that integrity, independence and market knowledge are the analyst qualities that are most highly valued by AR professionals.

This is a global survey with awards recognised for specific topic areas, globally and by region. There’s only 10 questions and won’t take more than a few minutes to please take part.

This survey is open to all in the AR industry – whether you are an independent, in-house or at an agency. Your vote counts so please vote now.

You can discuss this survey on twitter with the hashtag #iiarsurvey or share the link: bit.ly/iiarsurvey

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IIAR Analyst of the year 2010

IIAR Analyst of the Year Next week the IIAR Analyst of the Year survey will be launched. This is an annual award that AR pros vote on to praise the analysts who they think are the best.

The survey is in it’s final stages of being completed – my ask to you is..

what questions do you want to ensure are included?

Put your comments below and we’ll try and make sure they are included.

For previous years results check out the following links:

2009 winners

2008 winners

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Webcast: Impact of Social Media on the Analyst Industry

Register for the Webcast: The Impact of Social Media on the Analyst Industry
A Roundtable Discussion with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang
Wednesday, July 21st at 5pm-6pm UK, 9am-10am Pacific
Tag is #SocialAnalyst, Link for topic recommendations: http://bit.ly/9IBfmF

image Over the past dozen years I have been in numerous briefings with analysts where they talk with vendors about the convergence of technologies and how this will impact their business. Who would have thought that the analyst industry themselves would have to go through its own disruption to understand how to differentiate, maintain/gain advantage with the unworldly beast of social media.

When IP is what makes an analyst firm thrive, how do the analysts compete with the new behaviours associated with online conversations. Whereas previously communication existed in a dynamic two way conversation, nowadays the multiple stakeholders in a community can engage freely and easily to share their opinions and thoughts dynamically. One could argue:

do vendors and buyers still need the ‘experts’ of the analyst world or are they merely expensive middle men? Why use them when they can go direct?

Perhaps my earlier point calling this period a convergence is wrong, this is a collision of behaviour in its most fundamental form. Analyst firms need to adapt their business model and differentiate to stay alive.

Discussing these issues and more with me are the goliaths of the analyst and AR world:

Register for this webcast now, places are limited so don’t delay. If you would like to suggest specific topics to be covered you can do so by leaving a comment on this post or on Jeremiah’s.

The shortlink for this is http://bit.ly/9IBfmF and is tagged: #SocialAnalyst

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iSuppli (intends to) buy Screen Digest

The analyst market is currently in a constant state of flux with different firms struggling to find their niche. One size certainly does not fit all in this market which is why every time I see an acquisition I try and understand where this one fits.

Recently iSupply made their intentions known that they were going to buy Screen Digest. Ben Keen (the man in charge of SD in London) spoke to be on the phone yesterday and shared with me his diplomatic answers regarding how things were going to change… Continue Reading →

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Downfall: Gartner MQ and learnings

Late last week I resurrected a common meme around Hitler’s downfall video but this time applied it to analyst relations.

In the original post, I simply let the parody of the video speak for itself but after reviewing the many comments on the blog and on twitter, I have noticed that quite a few people are commenting about what they can learn from this. Continue Reading →

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Breaking AR news – Gartner buys Burton Group

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Edit: If you would like to listen to the the podcast discussing this with Jonathan Yarmis, Dennis Howlett, Naomi Higgins and myself held on 6 Jan at 11.30 EST – please click on the following link: MP3 Link to podcast or play direct from below.

Breaking news just out: Gartner buys Burton Group for $56m

In news just out Gartner have bought Burton Group. This acquisition is another smart move by the 800lb gorilla where they have taken a best-of-breed provider and incorporated into their portfolio.

Gartner’s strength has traditionally been on advising CxO’s about what their technology decisions should be. However, this speciality was also their downfall with firms often seeking a partnership between Gartner (to supply the vision and strategy) and a boutique house (to focus on frontline issues for IT Pros). This move is smart in that (for America at least), they have bought a company that specialises on delivering value to ‘front-line IT professionals’.

Just as when Gartner bought AMR and they strengthened their supply-chain capabilities, this move will help companies cut down their costs by only hiring one firm where previously they may have gone for two. This is no doubt a pragmatic step and greatly enhances their offerings. The main downside is that Burton is only strong in the US. Will we see Gartner also look to buy specialist firms in EMEA too? If so, it would be a prudent decision.

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