The IIAR Analyst of the Year survey — and the winner is….

Over the past few months, the IIAR have been running a survey to identify who AR practitioners believe should win the award of ‘analyst of the year’. With over 116 respondents from around the world, the number of firms and individuals that people wanted to recognise was extraordinary (191 different analyst names and 103 separate houses).

For an analyst or their company to have made the top 10 is a truly remarkable achievement and my congratulations go to them. Specifically though a few individuals and companies should be highlighted:

Ray Wang, Principal Analyst with Forrester Research, Inc., is the analyst of the year. Respondents praised his insight, depth of industry knowledge, and independent voice. Runners up for the title

were David Mitchell of Ovum and James Governor of RedMonk.

Ray was also named Analyst of the Year for the Americas, while David Mitchell of Ovum was voted the EMEA Analyst of the Year.

Forrester was highly regarded by respondents in all regions, and was voted the Analyst Firm of the Year. It was commended for the strength of its analyst team, the quality of its client services and its ability to spot new trends. Gartner and IDC came second and third, respectively.

Not only have the traditional global analyst firms done well in this year’s survey, but the smaller, boutique consultancies also scored highly. Freeform Dynamics and MWD came in the top five in EMEA with RedMonk in the top three in the Americas, and a number of other firms also received honourable mentions. Respondents liked their honesty, ability to innovate, the quality of their research and use of new media channels.

What came out clearly from the survey was that integrity, independence and market knowledge are the analyst qualities that are most highly valued by AR professionals. It demonstrates very positively how much the IT research industry has matured.

The results below have been split into several segments to reward those whose specialty in niche areas should be recognised.

A full copy of all the results can be downloaded here

Analyst of the Year 1 Analyst Firm of the Year
1 Ray Wang, Forrester 1 1 Forrester
2 David Mitchell, Ovum 1 2 Gartner
3 James Governor, RedMonk 1 3 IDC
4 Ed Thompson, Gartner 1 4 RedMonk
5 Michael Cote, RedMonk 1 5 AMR
6 Jeffrey Hammond, Forrester 1 6 Freeform Dynamics
7 Dale Vile, Freeform Dynamics 1 7 Ovum
8 Bola Rotibi, Ovum (now MWD) 1 8 MWD
9 Massimo Pezzini, Gartner 1 9 Enterprise Strategy Group
10 Brian Babineau, ESG 1 10 CCS Insight

EMEA Focus:

Analyst of the Year
1 1 EMEA
Analyst Firm of the Year
1 David Mitchell, Ovum 1 Gartner
2 Dale Vile, Freeform Dynamics 2 Forrester
3 Ed Thompson, Gartner 3 Ovum
4 Philip Dawson, Gartner 4 Freeform Dynamics
5 Neil Rickard, Gartner 5 MWD

US Focus:

Analyst of the Year
Analyst Firm of the Year
1 Ray Wang, Forrester 1 Forrester
2 David Mitchell, Ovum 2 Gartner
3 Michael Cote, RedMonk 3 RedMonk
4 Jeffrey Hammond, Forrester 4 Enterprise Strategy Group
5 James Governor, RedMonk 5 AMR

Communications & networking Focus:

Comms & Networking
Analyst of the Year
Comms & Networking
Analyst Firm of the Year
1 Neil Rickard, Gartner 1 Forrester
2 Ben Wood, CCS Insight 2 Gartner
3 Nick Jones, Gartner 3 Ovum
4 Zeus Kerravala, Yankee Group 4 IDC
5 Danille Levitas, IDC 5 Yankee Group

Software Focus:

Analyst of the Year
Analyst Firm of the Year
1 Ray Wang, Forrester 1 Forrester
2 David Mitchell, Ovum 2 Gartner
3 Ed Thompson, Gartner 3 AMR
4 Jeffrey Hammond, Forrester 4 RedMonk
5 Michael Cote, RedMonk 5 MWD

Services Focus:

Analyst of the Year
Analyst Firm of the Year
1 Pascal Matzke, Forrester 1 Forrester
2 Stephanie Moore, Forrester 2 Gartner
3 Paul Roehrig, Forrester 3 IDC
4 Michael von Uechtritz, Gartner 4 Ovum
5 Dane Anderson, Gartner 5 NelsonHall

Importance vs. Relevance: Analyst Firm of the Year:

Most Relevant
Analyst Firm of the Year
1 Most Important
Analyst Firm of the Year
1 Forrester 1 Gartner
2 IDC 2 Forrester
3 Freeform Dynamics 3 IDC
4 Burton 4 Ovum
5 RedMonk 5 AMR
6 AMR 6 Redmonk
7 Ovum 7 Enterprise Strategy Group
8 MWD 8 Freeform Dynamics
9 451 Group 9 Current Analysis
10 Gartner 10 TowerGroup


Most Relevant
Analyst Firm of the Year
1 Most Important
Analyst Firm of the Year
1 Gartner 1 Gartner
2 Freeform Dynamics 2 Forrester
3 Forrester 3 Ovum
4 Ovum 4 IDC
5 MWD 5 Freeform Dynamics


Most Relevant
Analyst Firm of the Year
1 Most Important
Analyst Firm of the Year
1 Forrester 1 Forrester
2 Burton 2 Gartner
4 Ovum 4 RedMonk
5 RedMonk 5 AMR

Commenting on his award, Ray Wang said:

I’m very pleased to receive this distinction. AR professionals represent the critical link between an analyst’s perception and the company’s reality. Because the AR profession is not only a science but also an art, good AR professionals build the relationships from a position of trust which drive the foundation for all interactions. I’m thankful to have worked with so many true professionals.

David Mitchell, ranked first in EMEA commented:

Analyst relations professionals are playing an increasingly important and influential role in the ICT (Information Communication Technology) industry, both when working directly for companies and when working as third party advisors to those customers. As such, it’s a great honour to be recognised by the IIAR.

One of the interesting results from the survey is the distinction made between relevant and important analyst firms. From my perspective it appears that people made the recognised tier 1’s (Gartner, Forrester, IDC) as the most important as they realise that these companies have a strong impact on sales due to their customer base and research viability. However, relevant firms did not necessarily map on to these same firms and the ones ranked most highly tended to have a greater focus on bespoke advice (largely gained through inquiry time).

When we run this survey next year we would be delighted to hear suggestions regarding how this can be improved. For your benefit I have listed below a brief summary of the methodology used.


1) Entrants:

This survey was open to anyone who works in analyst relations in any country, either in-house or at an agency/consultancy. In order for someone’s entry to be validated, they had to submit their email address and company name to verify they not an impostor trying to distort the results. This personal information will not be distributed or used beyond sending copies of the results to all participant. The survey was open for specific period of time and IP addresses were taken to ensure that someone could not vote twice.

2) Questions:

The survey specifically focused on an individual’s perception of the analyst world in 2007. All questions were free text to ensure that results could not be biased by presenting a pre-made list of companies or analysts. The result of this was extraordinary with 191 different analyst names being submitted as ‘analyst of the year’ and 103 different firms listed for the ‘analyst house of the year’.

3) Segmentation:

Respondents were asked to specify their submissions based upon geography (US, EMEA, AsiaPac, Global) and segment (Software, Hardware, Services, Communications and Networking). Based upon these criteria further analysis could be made of the results to identify specific regional or segment champions.

If you have any questions or comments about this survey please contact either myself or Hannah Kirkman

34 thoughts on “The IIAR Analyst of the Year survey — and the winner is….”

  1. Pingback: James Governor’s Monkchips » RedMonk, Cote Recognised in Analyst of the Year Survey

  2. Just a quick note to say congratulations to all that have been recognised. It is particularly pleasing to see the work of smaller as well as larger firms being acknowledged.

    Some will know that I was a little concerned about the vendor centricity of this survey, but my fears have been allayed by the phrase “integrity, independence and market knowledge are the analyst qualities that are most highly valued”, which is perhaps the most important and encouraging finding to arise from this research, and hopefully defines the spirit of this industry moving forwards.

    In the meantime, I would like to take the opportunity on behalf of the Freeform team to thank all of our colleagues in AR, not just for their support of what we have been doing over the past couple of years, but also for all their hard work in making our jobs easier and more pleasant to carry out.

  3. Pingback: IIAR awards: don’t forget who the voters were : Analyst Equity - Lighthouse Analyst Relations

  4. Dale

    Congrats to you. I am delighted that the work of boutique firms has been recognised (and rewarded) through this survey.

    I was fully aware that one of the golden rules of AR is not presenting competitive research data to other analyst houses as they tend to pick holes in the methodology. Hence, i am pleased that your concerns about vendor centricity have not been realised.

    I would welcome your guidance on how we can improve this survey next year.

    As a final comment – thanks to you (and all the analysts) for your support too.

  5. Well you can knock me over with a feather!

    I’m sure that if you re-check the results you’ll see that having my name on here is a typo. But that said, I’ll enjoy being in such distinguished company until you rectify the mistake that’s obviously been made.

    Yours truly in disbelief….


  6. Pingback: IIAR Analyst Survey and other musings « IT Industry Outsider

  7. As James of RedMonk said… coffee sure tasted good this morning, as did the G&T this evening. Was really good for a UK-based analyst like me to be recognized at home in EMEA and in the US market. Makes the air miles put in during the year seem worthwhile…. though still pretty tiring. Better still to see Ovum as a whole recognized.

    Thanks from me and rest of the Ovum team.


  8. Pingback: tecosystems » A Win for RedMonk is a Win for the Community

  9. Pingback: Congratulations Ray Wang! « [CI]

  10. Pingback: Good ol’ Redmonk | AccMan

  11. Pingback: Irregular Enterprise mobile edition

  12. Pingback: IIAR announces the outcome of the Analyst of the Year survey « SageCircle Blog

  13. Pingback: Startaholics - be part of the next big thing

  14. Pingback: Wikinomics » Blog Archive » Who needs analyst firms anyways?

  15. Pingback: Whoa I think people are going a little overboard on the IIAR Analyst of the Year survey « SageCircle Blog

  16. Pingback: La innovación en las empresas de informes y análisis en la era de Internet

  17. Pingback: RedMonk cleans up at the IIAR awards at Wevolution

  18. Pingback: perception dynamics research

  19. Pingback: A Software Insiders Point of View » Reality Check: Sales reps matter more than product

  20. Pingback: Analyst of the year… : Infuse - the blog for influencer marketing

  21. Pingback: Analyst of the year « The IIAR Blog

  22. Pingback: Forrester’s IT Forum will be a test of client satisfaction : Analyst Equity - Lighthouse’s action research blog

  23. Pingback: Analyst of the year 2009 (part 1) « The IIAR Blog

  24. Pingback: Analyst of the year 2009 (part 1) « The Naked Pheasant

  25. Congrats to all the winners… and thanks for publishing such a comprehensive review of the analyst community that not only recognizes the good work of those listed but raises the bar for everyone.

  26. Pingback: Analyst of the year 2010 « The IIAR Blog

  27. Pingback: And the IIAR Analyst of the Year 2011 is… « The IIAR Blog

  28. Pingback: How Businesses Can Start to Be Social | The People Behind the Paper.lis

  29. Pingback: How Businesses Can Start to Be Social |

  30. Pingback: write an argumentative essay

  31. Pingback: Who will be the IIAR> Analyst and Analyst Firm of the Year 2020? | Institute of Industry Analyst Relations (IIAR)

  32. Pingback: The IIAR> Institute of Influencer & Analyst Relations / Join us for the 2021 IIAR> London Christmas Networking party, celebrating the Analysts & Analyst Firms and the AR Professionals & AR Agencies of the year

  33. Pingback: The IIAR> Institute of Influencer & Analyst Relations / Announcing the IIAR> Awards 2021!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: