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The IIAR Tragic Quadrant 2018

By Ludovic Leforestier on Friday 11th October 2019 in 451 Group, AOTY, AR, AR Best practices, CSS Insights, EJL Wireless, ESG, Everest Group, Forrester, Gartner, HFS Research, IDC, IHS, IIAR, IIAR Tragic Quadrant, ISG, IT Analysis Firms, Kuppinger Cole & Partner, Lopez Research, Mobile Experts, NelsonHall, Novarica, Ovum 2

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

IIAR Tragic Quadrant 2018 v02 with 451 Research, ESG, Everest Group, Forrester, Gartner, HfS Research, IDC, Kuppinger Cole & Partner, NelsonHall, Ovum, EJL Wireless, Lopez Research, Mobile Experts, Novarica, TECHnalysis — IIAR Tragic Quadrant 2018 v02

For new readers here, the Tragic Quadrant is of course a pun on the infamous Gartner ‘Magic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

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[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

By Ludovic Leforestier on Tuesday 8th October 2019 in AR Best practices, AR briefing tips, Forrester, Guest Posts, Guest posts – Analysts 0

Chase Cunningham, Principal Analyst, Forrester

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a disclaimer: I don’t actively work with folks at other analyst firms, so take my humble advice here with a grain of salt; every analyst is a bit different, and each firm has its own way of doing things.

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My Take: Forrester Acquires Sirius Decisions

By Beth Torrie on Thursday 29th November 2018 in AR, Forrester, Sirius Decisions 1

This week, Forrester (Nasdaq: FORR) entered into a definitive agreement to acquire SiriusDecisions, for $245 million in cash. Larry Dignan at ZDNet did a great job breaking down the deal here. As with all acquisitions, many of the details have not been decided or announced yet, but as I long-time client of both firms, I wanted to share my perspective. Continue Reading →

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Trio of analyst departures at Gartner underlines why backup strategy is so important

By Simon Jones on Monday 4th June 2018 in AR, Destrier AR, ESG, Forrester, Gartner, Guest Posts, Guest posts – AR pros, People on the move 0

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.

The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering data backup. Their counterpart in the EMEA region, Robert Rhame, is also moving on.

Their timing was remarkable: Gartner was due to kick off research for its 2018 Magic Quadrant for Data Center Backup and Recovery Solutions last week. With all three authors choosing to leave Gartner, the firm had no credible option but to delay the start of the report: this is now on ice until 2019. Continue Reading →

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IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

By Aniruddho Mukherjee on Wednesday 4th April 2018 in AR, AR Best practices, AR debates, Forrester, IIAR Analyst Of The Year, IIAR Tragic Quadrant, IIAR UK, IIAR Webinar 1

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

Forrester seems to force sell multiple seats, TEIs etc during renewals. Forrester analysts may be amongst the top IIAR Analyst of the Year 2017 but is Forrester seeing an exodus of top talent? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a flip flop in Forrester’s focus on various key topics and verticals. Also the research subscription costs seem to be increasing at 10-20% yoy. They also felt that while Forrester had some great visualisation of data BUT insights were focused on niche topics like Customer Experience, Business Technology, Software and Marketing. Many Wave’s have not been renewed while others are renewed in an irregular cycle. Continue Reading →

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Who is the IIAR Analyst of the Year 2017?

By Tom Buttle on Friday 1st December 2017 in 451 Group, Aite Group, AR, ESG, Forrester, Gartner, IDC, IIAR, IIAR Analyst Of The Year, IT Analysis Firms, Ovum, PAC 0

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight.

The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well, actually we have three, but more about that shortly). Announced at the IIAR Christmas Party, kindly sponsored by Criteo, we celebrated the successes of some of the industry’s favourite thinkers and most serious strategists. Continue Reading →

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Crisp Research confirms position as rising star on the European AR scene with arrival of top analyst Stefan Ried

By Simon Jones on Thursday 16th March 2017 in AR, Crisp Research, Forrester, IIAR, IT Analysis Firms, People on the move 0

After spending the last couple of years working for a vendor, Dr. Stefan Ried is to rejoin the ranks of the industry analyst community – arriving in April as Principal Analyst and Practice Lead for IoT at German analyst and consultancy outfit Crisp Research.

Crisp, founded by former Experton analysts Dr Carlo Velten and Steve Janata, now boasts 20 analysts and consultants. Offering a hybrid mix of research and consulting, the firm is considered by AR professionals to be a rising star on the German analyst scene, thanks in part to its accessibility and willingness to work with vendors.

By the time he left Forrester at the end of 2014, where he was a VP and Principal Analyst, Stefan Ried had spent seven years covering cloud computing strategy – watching the industry grow from its early days. At Crisp, he’ll lead a new Internet of Things (IoT) practice.

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The IIAR Tragic Quadrant for 2017

By pollockneil on Friday 24th February 2017 in 451 Group, AOTY, Constellation, Crisp Research, Digital Clarity Group, ESG, Forrester, Gartner, Gartner Magic Quadrant, HFS Research, IDC, IIAR, IIAR Analyst Of The Year, IIAR Tragic Quadrant, IIAR Webinar, Machina Research, Ovum 6

Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

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Winners announced: IIAR Analyst of the Year 2016

By pollockneil on Tuesday 6th December 2016 in 451 Group, ABI Research, Aite Group, AOTY, Aptitude Research Partners, Celent, Constellation, Creative Strategies., Current Analysis, ESG, Forrester, Gartner, IHS, IIAR Analyst Of The Year, IIAR Press Release, Machina Research, Moor Insights and Strategy, Redmonk 2

The IIAR is delighted to announce the winners of this year’s

IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016

AND THE WINNERS ARE…

Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best new entrants

Analyst relations pros voted for over 170 different individual analysts. Having run the survey over several years, it was striking to see the amount of new analysts that figured this year as compared to previous ones. This goes to show the dynamic nature of this space. There are now hundreds of so-called ‘upstarts’ firms, analysts continue to move between firms, and new analysts enter into the picture. Continue Reading →

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Constellation and the curse of the (not so) magic quadrant

By Ludovic Leforestier on Friday 14th October 2016 in AR Client References, AR debates, Constellation, Forrester, Forrester Wave, G2 Crowd, Gartner, Gartner Magic Quadrant, Ovum, PAC, Peer Review Sites 0

At the beginning, the intent was pure.

Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries in a year, allowing them to gather unique insights on the market segments they cover. This accumulated knowledge allow them to monetise this information asymmetry as reports, consulting sessions, speaking engagements, etc.

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