IIAR invites members to an open exchange of ideas with Forrester Research
The IIAR is delighted to host a teleconference by Forrester Research to share some results from its recent global survey of AR managers.
Forrester
Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.
Website: forrester.com
Twitter: @forrester
[GUEST POST] Josh “Groundswell” Bernoff on What do analysts actually do?
Josh50_2Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here.
Downfall: Gartner MQ and learnings
In this post and in the comment, AR professionals and analysts will find useful tips and best practices on the Gartner Mqgic Quadrant (also applies to the Forrester Wave and IDC Insights Short Lists).
While Gartner goes after AMR, Forrester goes after…
… Strategic Oxygen! While Gartner (NYSE:IT) decided to buy out AMR and fill a coverage gap in SCM, with hindsight a strategy hinted in Cannes (well maybe?). The Gartner-AMR deal certainly has caused a bit of a stir, with over 6000 hits in the blogosphere! While I’m on that news item, I must add thatGartner …
While Gartner goes after AMR, Forrester goes after… Read More »
Agenda for today’s IIAR London Forum with Forrester
Here’s the agenda for today’s Forum –action packed as usual… and with the proverbial curry at the end! Agenda 1500-1530 Social media tutorial 1545-1600 Registration 1600-1605 Introductions and welcome 1605-1620 Report back from Gartner Symposium 1620-1655 Discussion groups: – AR and social media – Planning for 2010 – Gaining and maintaining executive …
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IIAR Best Practices Paper: managing the Forrester Wave
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has …
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Next IIAR discussion group on Managing the Forrester Wave
Tomorrow, we’ll be holding our regular discussion group call, and this month the topic is ‘Managing the Forrester Wave’. The session will be led by Peggy O’Neill, who recently authored a white paper for the IIAR on this subject. IIAR members who would like to join the discussion, please contact IIAR Secretary, Hannah Kirkman. Details …
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Team Work Needed for 2009!
For 2009, the AR and IT research community will need to work closely together. The year won’t be very easy economically, and we believe it is crucial to keep the exchange of viewpoints alive. This post also contains part one of two of a podcast with an IIAR board member.
Analysis 2.0 = now?
Great post from Jeremiah Owyang from Forrester on the The 7 Tenets of the Connected Analyst. My question to him is: how do you devise a research agenda and how maintain the right distance to separate reporting/blogging from analysis when your online life is connected, virtual and immediate?
Around Ray Wang from Forrester in 10 questions
This week we have the pleasure of interviewing R “Ray” Wang from Forrester Research. In his spare time, he also contributes to the insightful Software Insiders blog. Thanks to Ray for his insights on the Software industry and also some thought provoking views on the IT Analysis industry too. What are your coverage areas? Research …
Blog readership continues to double
Readership of the IIAR’s blog has continued to rise over the last few months. In fact, the number of visitors doubled in February, March and April. David’s post on Ethics and Independence Among Industry Analysts has caught huge attention, as has Jonny’s Analyst of the year survey. The next most-read article was about our 2007 …
How do we decide that analysts are important?
A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the …
IIAR members feel Forrester rise, Bloor falls
At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working …
