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It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR> London Analyst Relations Forum did not disappoint. In an open and honest exchange there was recognition of earlier strategies continuing […]
IIAR> London AR Forum – Forrester’s Latest Strategy Read More »
Summary of @tpohlman @forrester briefing at the @iiar London Forum #playbooks
[Guest Post] A Member’s View: Forrester’s marketing pitch at the IIAR> London AR Forum Read More »
If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running
IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET Read More »
By: Dave Noble, IIAR> Board Member & APJ Chapter Lead Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space. Speaking at the IIAR> APJ Analyst Relations Forum in Sydney last week, Forrester
IIAR> APJ AR Forum: Forrester continues to expand its operations in Asia/Pacific Read More »
Our next IIAR> Analyst Relations Forum in London is going to be a very special one! We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession. Please mark your
Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR> UK AR Forum Read More »
The next IIAR> APJ Analyst Relations Forum will be held on Wednesday 25th July at 1600 Sydney / 1400 Singapore / 1130 India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in. Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with
IIAR> APJ AR Forum – Forrester APJ Update with Dane Anderson, VP Forrester Read More »
Roundup from the #forrester #itfeu12 (and #svme12 #sfe12 #iofe12 #ciofeu12) by @lludovic and @cdennington. What do you think of playbooks?
Paris report: oh là là cinq Forrester forums Read More »
The IIAR> will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris. It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and
IIAR> Café at Forrester Forums – 19 June in Paris Read More »
AR’s Hype Cycle of vendor briefings, a post by @mrnesjo and @lludovic
The hype cycle of Vendor Briefing Requests Read More »
Guest post by @cormacfoster on what do technology industry analysts really do? #readwriteweb
[GUEST POST] An Insider’s Guide to Technology Analysts by Cormac Foster Read More »
It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This
Gartner gets the IDEAs from Forrester Read More »
Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms. The shift of power from IT to Business signifies a move from Wine to Champagne….
Has time come for a disruptive analyst firm? Read More »
IIAR> Asia-Pacific recently held a virtual forum to discuss social media. It was a great opportunity to talk more about one of the current hot topics in the AR industry and how it relates to the local APJ markets. Discussion centred on different uses of varying social media channels leading to the conclusion that social
Social media for the APJ AR pro Read More »
#iiaraoty: @pfersht, @zkerravala and @marksmithvr are IIAR analysts of the year, @gartner_inc, @forrester and @Horses4Sources firms of the year, @constellationrg best newcomer #archat”
And the IIAR Analyst of the Year 2011 is… Read More »
Are research firms stuck in the same IP enforcement trap than record labels?
Analyst firms: rock star bands or record label dinosaurs? Read More »
The IIAR> will be holding is first Virtual Analyst Relations Forum in Asia/Pacific with a guest panel to discuss: What’s the value of social media to Asia/Pacific AR professionals? Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester Mandi Bateson – Director, Digital, Hill & Knowlton Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator)
IIAR> Asia/Pacific Virtual Forum: Value of Social Media to APJ AR Read More »
The third in our series of IIAR> US virtual meetings will be taking place on Wednesday August 24th at 4-4:45pm PT / 7-7:45pm ET. It’s a chance to learn more about the Springboard acquisition by Forrester and their research coverage in the Asia-Pacific region.
IIAR> North American AR Forum Call Read More »
Jennifer Belissent, PhD. is a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog
Around Jennifer Belissent from Forrester in 10 questions Read More »
Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter. What are your
Around Peter O’Neill from Forrester in 10 questions Read More »
The IIAR will be hosting a members-only networking opportunity during the Forrester IT Forum, 8-10 June 2011 in Barcelona. This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help
IIAR Café at the Forrester IT Forum – 9 June, 2011 Read More »
