Archive | Forrester

And the IIAR Analyst of the Year 2011 is…

For the fourth year running, AR professionals have been polled to select the analyst and firms they consider the best best for thought leadership, ease to do business with, influence and value for money.

The IIAR is delighted to announce that this year’s IIAR Analyst of the Year 2011 goes to…

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Analyst firms: rock star bands or record label dinosaurs?

A recent contract renewal conversation with an IT analyst firm rep got me wondering how record companies ended up suing their best adopters and whether the end is nigh for them. Both music and research live on IP, and there are many similarities, though we’ll only explore the consumption and value aspects in this post.

Many have a better informed opinion than myself on the music industry but I tend to agree with Jon: there’s been a lack of innovation. The CD was a more practical format but quality wasn’t one hundred times better. I have yet to be immersed in a true quadriphonic experience, and so on. Sure thing, the mp3 format is much more practical but it would be far fetched to claim to say that the industry embraced it willingly. Actually, I would go as far as to say iTunes is Steve Job’s best ‘invention’, that was to get record labels to licence their music on it. In addition to the lack of technical innovation, there isn’t a great deal clarity in the offerings. Good new sounds maybe surfacing all the time however most are ephemeral. I can’t think of many that indeed built a following matching that of the 60ies  and 70ies (and even 80ies) household names. That last point is important, as building up a loyal consumer base is much more profitable than rotating new products. Continue Reading →

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IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss:
What’s the value of social media to Asia/Pacific AR professionals?
  • Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester
  • Mandi Bateson – Director, Digital, Hill & Knowlton
  • Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator) Continue Reading →
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Around Jennifer Belissent from Forrester in 10 questions

Jennifer Belissent, PhD. is  a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog and on twitter

1.   What are your coverage areas?

As I like to say, I am not a technologist; I study context. My coverage area is the context in which technology is purchased and used. As my bio reads “My research focuses on technology adoption and deployment patterns in emerging markets and in the public sector with a strong emphasis on “smart cities” and new business models to enable them.” Forrester serves 19 roles across business, marketing and strategy and technology industry professionals, and so I serve the Vendor Strategy role in tech industry companies. To help them do their job as successfully as possible, I look at what governments and businesses in Europe as well as globally are buying and why, who is doing the buying and from whom, and what the business terms are that enable the purchase.  The “story” fascinates me.  Continue Reading →

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Around Peter O’Neill from Forrester in 10 questions

Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter.

  1. What are your coverage areas?
    I research and advise a specific role, the technology marketing professional. I help them to be successful in their marketing processes, organization and automation by relating best practices.
  2.  What are your opinions of the IT Analysis Marketplace and where do you see it going?
    It is changing dramatically. Analysts are still influencers but that aspect of their game is receding. They are taking on new functions and delivering insights to new audiences and in new ways. Continue Reading →
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IIAR Café at the Forrester IT Forum – 9 June, 2011

The IIAR will be hosting a members-only networking opportunity during the Forrester IT Forum, 8-10 June 2011 in Barcelona.

This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help shape and influence planned topic areas for 2011. Take a 45-minute break away from the hectic meetings scheduled and maximise your stay by networking with peers in the analyst and influencer relations community in a relaxed setting. Hosting the Cafe will be Ed Capps from ARInsights.

For details of the event and to register your interest please email: henrietta(at)analystrelations(dot)org.

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Forrester joins the feeding frenzy, buys Springboard

Source: Forrester

In a terse press release issued today, Forrester (@Forrester, twitter list) announced it was buying Springboard Research (@SpringboardRes, twitter list), ending months of speculations and rumours.

The rationale for purchasing the 48-strong firm based in Singapore is geographic complementarity, allowing the Cambridge (Massachusetts, USA) based #3 IT analysis firm to pick-up speed in a geography where it has never been very strong. IDC is still the king of the hill there, and in this respect it’s interesting that Springboard sells market sizing too.

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Gartner Wields the Most Influential Influencers, Peers, Not Analysts

A Glimpse into Peer Connect

Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner.  But analysts are not the most influential influencers out there, peers are – IT buyerPicture showing ranking of influencerss and practitioners most trust the insights of other IT buyers and practitioners who have been through similar buying and implementation processes. The historical blockades to peer-to-peer exchange, however, have been (a) finding qualified peers and (b) providing a safe harbor for peers that prefer to remain anonymous in order
to participate. Continue Reading →

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Gartner details the MQ process

Gartner Magic Quadrant for IT Services for Communications Service Providers, Worldwide ;  Published 19 July 2017 - ID G00314283 Following some debate on Quora ( How much does it cost to be included in Gartner Magic Quadrant?,  do make sure you check Nancy Erskine’s answer), Lydia Leong from Gartner did publish a very useful blog post on The process of a Magic Quadrant.

Gartner’s MQ continues to be the source of much debate, mostly since it pits vendors against each others some are bound to be disappointed (a MQ with all vendors in the leaders quadrant won’t probably be of much use to IT buyers).
Gartner has overhauled the process in the last 5 years and made it quite robust now, though the weightings and ratings are still not publicised (a key difference with Forrester’s wave and IDC’s Decision matrixShort List).

No one asked for my opinions, so here they are:

  • it’s better to be in than not, even if in the niche quadrant
  • an MQ is better than a Marketscope (I don’t like rating vendors against a linear scale because it implies you should choose the one to the right)
  • an MQ is still only 2 dimensions (hear below Gideon Gartner on this point)
  • allocate enough time, about 100-120 man hours per MQ on the vendor side
  • make sure you manage your constituents expectations and get their support
  • IIAR members should read @edgyurko’s Best Practice Paper (link below)

Does this help? What is your experience? Do you have any tips?

 

Related posts:

13/1/11 edit: corrected the “IDC MQ” name after Vuk’s comment (below).

All previous posts on the Gartner Magic Quadrant (and more)

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The IIAR Analyst of the Year 2010

This year the IIAR conducted the largest survey yet to identify who AR pro’s believe are the best firms and analysts in the market. These awards, summarising the votes of over 150 participants, reflect a significant change from previous winners and demonstrate that in a year of monetary uncertainty more focus has been spent geared towards the large international houses as oppose to the regional boutiques.

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AR and social media: it’s the interaction stupid!

I’m back from the Forrester IT Forum last week, where I was invited to the AR Council (thank you @liz_pellegrini).
There I stumbled on a nice graph (right) published on John Rymer’s blogs and thought it summarises pretty well why AR should care about SocMed.
My research lifecycle
Many of my peers see blogs as an output for free research and Twitter as drinking from a chit-chat firehose. My argument there is that they’re missing the point.

Here’s the reasoning:

  1. Social media is declarative (people say what they want, where they want and choose to participate or not). This means you need to interact with a given audience where they are -on Twitter, Foursquare, LinkedIn or in the good old fashion way, at the pub. And chose the appropriate topic for the appropriate channel.
  2. Social media is a conversation -it’s the place to discuss and interact. I take many briefing requests from analysts on Twitter, post some comments on their blogs (if I’ve got something relevant to say and that complies with my employer’s blogging guidelines), all that to say it’s not a one way street.
  3. DO: use SocMed as a research tool. John is illustrating well how an analyst can test an idea, exchange with other analysts (this point is far tool little documented actually), etc.  But it’s also a great research tool for AR pros to see what analysts are thinking about.
  4. Timing is everything. Research is nothing if not followed up by actions: being better connected with web 2.0 tools allows AR managers to insert the right proofpoint, topic, idea, in a conversation with much better chances of being picked up by analysts because it’s more relevant to their research agenda. The idea is to switch away from being reactive to being more proactive.

Nothing really revolutionary as good AR mangers already do all this by calling regularly their key analysts, but social media is a conversation accelerator, allowing AR pros to follow more analysts and interact with them in a more timely and proactive fashion.

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[GUEST POST] Analyzing the Analysts: Comparison of Gartner and Forrester by James McGovern

James McGovern (@mcgoverntheory) has posted this on his blog (Enterprise Architecture: From Incite comes Insight) recently: Analyzing the Analysts: Comparison of Gartner and Forrester and I thought it was too good not to cross-post. So here you go, what do you think?

Analyzing the Analysts: Comparison of Gartner and Forrester

I have frequent interactions with industry analysts in my day job as an Enterprise Architect for a Fortune 100 enterprise. Likewise, during evening hours I can be found on Twitter under the handle of McGovernTheory engaging in virtualized short-form conversations where many analysts also hang out.

I currently follow the likes of Ray Wang of Altimeter, Nick Selby of Trident Risk Management, Brenda Michelson of Elemental Links, James Governor of Redmonk and others who periodically throw daggers. Their comparisons are usually cordial and tend to leave out certain relevant detail for us end-customer types to fully understand the real conversation. The challenge of the outsider looking in.

Industry Analyst Relations professionals such as Barbara French and Carter Lusher provide great insight for vendors on which analyst firms to work with, but otherwise leave a void in that they don’t address end customer considerations. Today’s blog entry starts with me attempting to emulate their style. Imitation is the best form of flattery…

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IIAR invites members to an open exchange of ideas with Forrester Research

IIAR discussion group with Forrester Research on May 14th – led by Ed Gyurko.

Eric Lobel, VP/Role Manager - Forrester Research

The IIAR is delighted to host a teleconference by Forrester Research to share some results from its recent interview series of AR managers and have an open exchange with the IIAR membership regarding our feedback. The call is scheduled for Friday 14th May 2010 from 1600 BST to 1700 BST / 11:00am EST to 12 noon EST.

The research firm’s VP/Role Manager Eric Lobel will share some of Forrester’s insights as it pertains to the issues central to the IIAR membership. In addition, Eric will allow time for Q & A for members to ask questions about the survey, Forrester’s approach to AR or any other questions, including questions about Forrester’s role-based research model.

For those interested in joining this discussion please email Jcourtenay (at) analystrelations [dot] org.

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[GUEST POST] Josh “Groundswell” Bernoff on What do analysts actually do?

Josh50_2Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here. Thank you @jbernoff!

PS: another thing about Josh, is that he’s got a really great job title: Senior VP, Idea Development
Forrester Research. That’s quite cool I thought….

What do analysts actually do?

As you think about the debate about Forrester’s blogging policy, I’d like to share a little more about how the opinions you read from Forrester analysts come about. With 15 years experience in this business, I know it’s a collaboration. The analyst needs data and support from the company, and the company needs the analyst’s brain and benefits from the reputation that analysts build up. A lot of time, resources, and quality standards go into what we do. I’d like to take you inside the relationship between analysts and Forrester. This is a long post, because there’s a lot that goes into what we do. Continue Reading →

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Downfall: Gartner MQ and learnings

Late last week I resurrected a common meme around Hitler’s downfall video but this time applied it to analyst relations.

In the original post, I simply let the parody of the video speak for itself but after reviewing the many comments on the blog and on twitter, I have noticed that quite a few people are commenting about what they can learn from this. Continue Reading →

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While Gartner goes after AMR, Forrester goes after…

Strategic Oxygen: Breathing New Life Into Your BusinessStrategic Oxygen!

While Gartner (NYSE:IT)  decided to buy out AMR and fill a coverage gap in SCM, with hindsight a strategy hinted in Cannes (well maybe?). The Gartner-AMR deal certainly has caused a bit of a stir, with over 6000 hits in the blogosphere! While I’m on that news item, I must add thatGartner will hosting tomorrow a special AR Webinar on AMR Research acquisition and that in addition of the blogs I list below (read those first: Carter’s, Bob’s and Tony’s entries before) there was a very relevant comment thread started by Merv Adrian and answered by Kate on inquiries.

Most of the respondents of our poll cited Forrester as the best “Second opinion” following this acquisition, so it’s interesting to note that while Gartner kept on its strategy to leverage its research through a deep sales coverage by investing in a key coverage area, Forrester on the other hand decided to expand its role-based research capabilities with capabilities to help IT vendors marketing more efficiently their products via buyers research, analytics, media planning, etc…

Impact for AR:

  • While Forrester do have credibility and interesting offerings for marketing professionals and other roles, their product and especially industry coverage remains inconsistent.
  • In particular, there have been some questions about replacing the recently departed (not litterally thank god) high-profile analysts such as  Ray Wang (blog, Twitter) and Jeremiah Owyang (blog, Twitter).
  • However, there are some signs that Forrester analysts may have more flexibility to resume limited coverage of industries.
  • AR professionals need to clearly identify the roles analysts write for before engaging with them, as briefing a Forrester analyst does not necessarily align with their goals if they are coverage and end user impact.

Wrap-up of the posts on the Gartner-AMR deal:

, , ,

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Agenda for today’s IIAR London Forum with Forrester

Here’s the agenda for today’s Forum –action packed as usual… and with the proverbial curry at the end!

Agenda
1500-1530   Social media tutorial
1545-1600   Registration
1600-1605   Introductions and welcome
1605-1620   Report back from Gartner Symposium
1620-1655   Discussion groups:
– AR and social media
– Planning for 2010
– Gaining and maintaining executive support for AR
1655-1715 Discussion groups report back
1715-1730 Break
1730-1830 Guest speaker: Brad Holmes, VP Technology Research at Forrester Research
1830 p.m. Close of meeting and informal dinner

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IIAR Best Practices Paper: managing the Forrester Wave

The Forrester Wave™: Global Delivery Infrastructure Management, Q4 2005 By Robert McNeill with Robert Whiteley III, , Olivia Ester

The Forrester Wave™: Global Delivery Infrastructure Management, Q4 2005 By Robert McNeill with Robert Whiteley III, , Olivia Ester

Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has signaled it doesn’t expect major changes this go around.

Curious to get other AR managers’ thoughts on the Wave.  What has been your experience, and do you have any best practices you want to share?

For IIAR members, the IIAR Best Practice Paper is available on our extranet > Managing the Forrester Wave

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