Forrester

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.
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IIAR Café at Forrester Forums – 19 June in Paris

The IIAR will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris.  It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and former …

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Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This …

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Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne…. …

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IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss: What’s the value of social media to Asia/Pacific AR professionals? Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester Mandi Bateson – Director, Digital, Hill & Knowlton Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator)

Around Jennifer Belissent from Forrester in 10 questions

Jennifer Belissent, PhD. is  a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog …

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Around Peter O’Neill from Forrester in 10 questions

Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter. What are your …

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IIAR Café at the Forrester IT Forum – 9 June, 2011

The IIAR will be hosting a members-only networking opportunity during the Forrester IT Forum, 8-10 June 2011 in Barcelona. This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help …

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Gartner Wields the Most Influential Influencers, Peers, Not Analysts

A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner.  But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through …

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The IIAR Analyst of the Year 2010

The IIAR Analyst of the year 2010 winners are: Recap of the IIAR Analyst of the year 2010 winners: Phil Fersht / Horses for Sources, Gartner, Phil Dawson / Gartner, John Rymer / Forrester, Liz Herbert / Forrester, Dane Anderson / Gartner, Phil Fhersht / Horses for Sources, Chris Barnard / IDC, Thomas Murphy / Gartner, Chris Mines / Forrester, David Metcalfe / Verdantix, Charlene Li / Altimeter Group