Author Archive | iiarsecretary

IIAR Christmas Party – 1st December 2015

Screen Shot 2015-10-27 at 21.21.58There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries.

This year, we’re holding our Christmas festivities in the heart of digital London in Shoreditch,  on Tuesday 1st December, from 6.30pm and we aim to surpass our Summer Party in venue, numbers and fun – not an easy task given the success of our summer parties !!

Free food and drinks await those who venture out amidst the winter snow. Continue Reading →

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IIAR offered free access to Constellation’s Connected Enterprise LiveStream!

Good news for IIAR members! They have been offered free access to the LiveStream of Constellation’s Connected Enterprise event 2012, being held in California, US from November 9 to 11.
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Results announced – IIAR Analyst of the Year 2012!

On Tuesday 30th and Wednesday 31st October the IIAR will be holding a series of calls to announce the winners of this year’s IIAR Analyst of the Year and IIAR Analyst Firm of the Year 2012.

The calls will be led by IIAR Board member and APJ chapter lead – Dave Noble – who masterminded the new format for this year’s survey and has spent the last few weeks analysing the results.

Calls will be held at the following times and will focus on region-specific trends and winners:

  • USA: Tues 30th Oct at West Coast – 2pm/East Coast – 5pm
  • Asia-Pacific/Japan: Weds 31st Oct at Sydney – 5pm/Singapore – 2pm/ Mumbai – 11:30am
  • Europe: Weds 31st Oct at London – 9am/France – 10am

All AR professionals are welcome to attend this call free of charge.

If you would like to take part please email me to reserve your place and receive dial-in details, stating which call you would like to attend.

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IIAR AR Cafe – Gartner Symposium, Barcelona on 7 November

On Wednesday 7th November, 3:30pm CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Cafe.

This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently slated in the diary.

If you would like to attend please email me to receive confirmation and contact details.

This event is free to attend and will be at the Hotel Silken Diagonal Barcelona, Barcelona, Spain.

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IIAR AR US Cafe – Gartner Symposium, Orlando on 21 Oct

On Sunday 21st October at 6:30pm ET, Stephen England – IIAR Board member and Director, KCG – will be hosting a reception event for IIAR members and prospects at Gartner Symposium, Orlando USA. This is a great chance to hear more about the IIAR and to compare notes ahead of the busy Symposium timetable.

The event will be held at the Dolphin Hotel, Fountain Bar and is free to attend.

Please email me to register your interest and receive contact details.

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IIAR AR Cafe – Seattle, USA

On Wednesday, October 17th at 6pm PT, there will be an informal get together for AR professionals and analysts at the SeaStar Bellevue. This is a free event and all are welcome to attend.

This meeting provides a great opportunity to relax after a hard day’s work while utilising the time for some valuable networking. You can also find out more about the IIAR and what it has to offer.

The event will be hosted by IIAR west coast chapter lead and SAP AR Manager, Hannah Hyman. If you would like to attend please email me to receive confirmation and contact details.

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IIAR APJ Teleconference – Linking AR with Sales

Following on from the popular discussion held at the UK Forum in September last year, the IIAR will once again be hosting a discussion on how to link analyst relations with sales but this time focused on the Asia-Pacific / Japan (APJ) market.

The call will be held on Thursday 18th October at 4pm Sydney / 1pm Singapore & Hong Kong / 10:30am India lasting one hour to include member Q&A. Continue Reading →

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IIAR Forum – Forrester’s Latest Strategy

It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint.

In an open and honest exchange there was recognition of earlier strategies continuing but with some new developments that are of note to AR professionals.

Role-based strategy: Amalgamating with marketing

The role-based strategy will continue, some may say unfortunately!, but this will now be expanded to focus more on the front office, e.g. marketing, sales enablement and services, and their connection to traditional IT functions. Tom acknowledged that the marketing segment has been one of the fastest growing areas of the business apportioning more than a third of global revenues and so it is an inevitable growth area for the company. This also means Forrester are hiring with the skew towards marketing and strategy analysts versus purely technology analysts. This is a continuation of the past but what seems to be new is the direction they are taking to more closely align marketing and business technology teams, which will be reflected in client interactions and research material. Forrester see their USP as connecting the front office with technology.

European growth: Work in progress Continue Reading →

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[Job Posting] Agency AR Director Wanted – USA

Burson-Marsteller’s Technology Practice has an opening at the Director (VP) level. This is a high profile position working with major global clients. Analyst relations experience is required, such as outreach to support events and announcements, creating strategic plans, and recommending strategies and tactics to support client analyst relations objectives. Candidates should possess strong writing and client counseling skills as well as the ability to pitch and win new business. The Director/MD will be responsible for leading new business strategies and execution encompassing public relations and IAR.

*The Director can be based in Boston, New York City, Chicago, San Francisco or DC – USA. Continue Reading →

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[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest

 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner

The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be holding a webinar with Richard on October 4th to hear more about his book and IIAR members wishing to buy his book will receive a 50% discount.

Build a relationship

Every interaction with the analyst builds on your relationship but the briefing is a structured opportunity to establish a communication bond. It is important to identify who is going to represent the company to the analyst.  Contact consistency is key. If a different person briefs the analyst each time, they are not going to know anyone at your company at all. There are two separate bonds to create. The bond with the AR/PR person and the bond with the product person. Continue Reading →