IT Analysis Firms

IIAR analyst firm update by Omdia

IIAR> Analyst Firm Update – Omdia: A Tier One?

The time has come for another update from Omdia, a unit of Informa. Omdia is one of the most well-established global, cross-tech analyst firms. It was formed in 2020 when Informa combined the considerable analyst and research assets of Ovum, IHS Markit Technology, Tractica and Heavy Reading into a single entity. If you search for …

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IIAR Peer Review Firm Update by G2

IIAR> Peer Review Firm Update – G2

It is clear that working with Peer Review firms/sites is of increasing importance to AR professionals. Therefore, in March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites. Then in April, TrustRadius was the first Peer Review firm to present to iIAR> members. The recording of that webinar is available here in …

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IIAR Peer Review TrustRadius

IIAR> Peer Review Firm Update – TrustRadius

In March 2023, the IIAR> conducted a member group discussion about Peer Review firms/sites, and the IIAR> editorial team is working on a Viewpoint paper that will offer a framework for strategy and tactics for working with Peer Review sites. To keep the beat going on this hot subject, now the time has come to …

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IIAR Discussion Group - Peer Reviews

IIAR> Discussion Group – Peer Reviews

IIAR> members, here is your opportunity to participate in a discussion about the hot topic of Peer Reviews. Several members, over the last six months, have banded together as part of the IIAR> editorial committee, and have started digging into the complex issue of Peer Reviews. In fact, four of those most interested members on …

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This IIAR> analyst firm update presentation is provided by Verdantix, and fast growing ESG firm

IIAR> Analyst Firm Update – Verdantix, a Fast Growing ESG Leader

ESG, “environmental, social and governance,” has been an emerging area of tech for several years now. It impacts how a tech firm conducts itself with stakeholders including customers, suppliers, partners, employees and investors. It, in many cases, becames part of product and service. A tech company’s position in ESG may also drive how transparent it …

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IIAR> Discussion Group – Forrester Pricing and Negotiation (and other firms)

Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need for IIAR> members to discuss: What can an AR professional do …

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A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then …

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2022 IIAR> Award Winners

2022 IIAR> Awards Winners

On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts …

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IIAR> Xmas Party 2022

IIAR> Holiday Party 2022

“It’s the most wonderful time of the year!” The IIAR> Xmas Party 2022, celebrating Analysts and AR pros, will be on 8th December 2022 at 1800 GMT in Central London. We are excited for you to join us for drinks, canapés and networking at our famous Holiday Party. It is will also be an opportunity …

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IIAR> Webinar with Ventana, November 2022

IIAR> Webinar with Ventana

Who’s turning 20 and perhaps is the biggest secret in the world of industry analysts? Yes, it’s Ventana Research. This is your chance to learn about Ventana’s team, methodology, research plan and coverage, and more. Ventana offers its clients a wide range of expertise about digital business including coverage on business continuity, digital communications, digital payments, …

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IIAR> Webinar with Research in Action

IIAR> Webinar with Research in Action

You know and connect with a lot of Industry Analysts, but you might have never heard of Research In Action. Well, this is your chance to learn about the team, the methodology, the research plan and more. The company has established itself with research across IT and Marketing Automation, leveraging customer data to assist the analyst in the …

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IIAR> Discussion Group: managing Analyst-Advisory Day

IIAR> Discussion Group: managing Analyst-Advisory Day

Our next IIAR> Best Practice Paper will be on managing Analyst -advisory days. Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing Advisors for maximum AR impact. This discussion for IIAR> members will be hosted by IIAR> …

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IIAR Webinar with Forrester 2207

IIAR> Webinar with Forrester Research

Join us on the 14th July 2022 for a presentation from Forrester’s Danielle Jessee (LinkedIn)/ Manager of Evaluative Research and Stephen Powers where they will share recent updates on Forrester’s methodology. This webinar will provide AR pros with the information they need to plan strategic and impactful engagements with Forrester this year. We are excited …

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IIAR Webinar with Omdia_2206

IIAR> Webinar with Omdia Research

***ATTENTION, NEW DATE*** Join us on the 14th June 2022 for an IIAR> Webinar with Bill Morelli / Chief Research Officer, Omdia (LinkedIn), Nick Fielden / Chief Commercial Officer (LinkedIn), Iva Gotovac / Senior Director for Marketing (LinkedIn) and Tanya Noronha / Product Director (LinkedIn), for an overview of Omdia Research, what it covers and its …

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Ben Wood / Chief Analyst, CCS Insight

Around Ben Wood from CCS Insight in 10 questions

Today’s IIAR> Around in 10 questions interview is withBen Wood / Chief Analyst, CCS Insight (@benwood, LinkedIn) who oversees the research programme at CCS Insight with a specific focus on connected devices. 1. What are your coverage areas?I have a broad remit within CCS Insight covering a wide range of topics, however my area of …

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2201_IIAR_webinar_with_HfS

IIAR> Webinar: how HFS continues to disrupt the analyst industry and plans to drive the narrative in 2022 and beyond

***ATTENTION, NEW DATE*** Join us on the 3rd February 2022 for an IIAR> Webinar with Phil Fersht / CEO & Chief Analyst, HfS Research (@pfersht, LinkedIn), for an overview of HfS Research, what it covers and its methodologies. HfS Research is an analyst firm delivering Insight, Inspiration, Impact, and Advice for business operations and sourcing leaders.

IIAR> Awards 2021 logo

The IIAR> Industry Analysts and Analyst Relations of the Year Awards 2021 Unleashed!

The IIAR> recognises top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Christine Keck / Ciena and the IBM AR team  London, Thursday 2nd December 2021.  The Institute of Influencer and Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the …

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