- What are your coverage areas?
My core coverage areas are Cloud and Cybersecurity, I also get involved with some of the other research clusters we have at PAC, including AI and Analytics. A really important differentiator for us is our strong understanding of local markets across Europe, so alongside my horizontal coverage, I also help clients understand opportunities and developments in the UK market.
Join us on the 22nd April for an IIAR> Webinar ith Jan Erik Aase / Partner, Principal Analyst and Global Head / ISG Research (@janerikaase, LinkedIn), for an overview of the ISG Provider Lens product, methodology and discuss upcoming plans for 2021.Continue Reading →
1. What are your coverage areas?
I lead IDC’s worldwide research on intelligent application services. The coverage reviews how 3rd party providers support buyer organizations with building, testing, deploying, and managing applications. Key research areas center on cloud, DevOps, CI/CD, modern application delivery, application modernization, and next-generation application management.Continue Reading →
As a follow up to the IIAR> Awards 2020, we’ll be doing a deep dive with some of the top analysts in the industry to understand the most important qualities that analyst relations professionals should focus on and more importantly the pet peeves that AR pros MUST avoid.
The panel will featureContinue Reading →
By Dr. Thomas Mendel P.D., Managing Director Research In Action
Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us access to a wealth of direct and unfiltered feedback from the buyers. It also helps us to understand how buying decisions are made in today’s business environment. For our internal strategic planning purposes, we also frequently survey this buyer community. In addition to that, around once every two years or so, we interview software vendors in our two primary focus areas, namely IT and marketing automation. This time, the results have proven to be of high interest to many people, so we decided to share them with you.Continue Reading →
- What are your coverage areas?
Marketing Process, Organisation, and Automation
The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team
London, Friday 18th December 2020. The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year 2020, Analyst Relations (AR) Professional, AR Team and AR Agency of the Year 2020 at its (virtual) annual gala event.
“This was an incredible year as AR professionals were tasked with evolving AR programs to fully digital formats and realigning programs as many organisations grappled with the impact the pandemic has had on their businesses.”–Aniruddho Mukherjee / IIAR Board Member (@aniruddho, LinkedIn)
An in-depth presentation for IIAR> Members will detail additional findings from the annual survey over multiple sessions in Q1 2021.
- Analysts Deep Dive: 3 R’s of Analyst Relations – Thursday 4th February 2021, 1600 GMT – registration link (IIAR> members only)
- The AR Best Practices : Insights on Building the best AR Team – Thursday 25th February 2021, 1600 GMT – registration link (IIAR> members only)
- Analyst Pet Peeves : Things AR pros should pay attention to – Thu 18 Mar 2021, 1600 GMT – registration link (IIAR> members only)
Don’t miss out, register now!Continue Reading →
Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021
Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool that will be available in 2021. She will share tips for how analyst relations professionals can participate in these research processes effectively and efficiently. Karen will also share when the RFI tool will become available and how to leverage it for your program.Continue Reading →
Today’s IIAR> Around in 10 questions interview is with Kevin Bailey / Principal Analyst, Synergy Six Degrees (@BaileyK62, LinkedIn, Blog) who covers cybersecurity, GTM, blockchain, distributed ledger, information security and protecting all data.Continue Reading →
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.Continue Reading →
Although technology buyers are traditionally twice as likely to rely on analyst reports as on reviews from their peers, today’s buyers want the whole truth. And this is how enterprise peer reviews are disrupting the Analyst Relations business.
- Whether Gartner and the legacy analyst firms can still hold the key to the CIO – and the enterprise buyer – and the implications for AR professionals
- What information and sources buyers trust – and what they don’t – and why
- How industry analysts are increasingly relying on end user reviews
- How the secret structure of the buying committee for enterprise technology and services can marginalize analyst influence
- How it’s actually easier to manage hundreds of reviewers than a handful of analysts
Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights.
Join us Wednesday 5th August at 0800 PDT / 1000 CDT / 1100 EDT 1600 BST / 1700 CEST for this IIAR> Webinar.
Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session.
Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights shared by Gartner’s Matt Goldman and Lindsay McKinney. Register now for the moderated open forum discussion to be held on Thursday June 18th at 0800 PDT / 1100 EDT / 1600 BST.Continue Reading →
As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing VP from Gartner to present information about Gartner’s new initiatives for AR professionals, exclusively for IIAR members only.
Be the first to hear about what they’re planning and have your questions answered at this live event on Thursday 11th June 11 at 1100 EDT / 1600 BST.Continue Reading →
Omdia continues to fill out its senior positions with the appointment of Roy Illsley as Chief Analyst for the 50-strong Enterprise team.Continue Reading →
Ever wondered about GigaOM? Hear all about this key firm with Jon Collins, their VP of ResearchContinue Reading →
Join us for a presentation from by Duncan Brown / VP Enterprise Research, IDC for update on IDC EMEA research plansContinue Reading →
Join us for a presentation from Chris Andrews / VP Research Product Management, Forrester (bio, @chrisandrews50) for an overview of Forrester’s research portfolio.Continue Reading →
Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown (LinkedIn / @duncanwbrown) takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.Continue Reading →
Join us on Tuesday 17th March for the first of many IIAR> meet-ups in London organised by the IIAR> UK Chapter. This will be the first in a series of forthgoing monthly get-togethers for IIAR> members and interested AR professionals to connect, network and enjoy drinks and discussions around AR related hot topics. We will be joined by Clint Wheelock (LinkedIn) / Chief Research Officer, Omdia to hear about the recent changes in the analyst landscape so don’t miss the opportunity to ask Clint all of your burning questions related to the the analyst world.Continue Reading →