Spotlight AR

Bringing AR Professionals Together to Elevate the Profession

Leave a Comment / AR, Events, Spotlight AR / By

In the wake of the COVID-19 pandemic, most industries were forced to rethink and adapt their approach to professional events. As the world gradually recovers, we are seeing a resurgence of professional conferences and events that create space for face-to-face connection, best practice sharing and professional development. Here’s why the IIAR> is committed to exploring …

Bringing AR Professionals Together to Elevate the Profession Read More »

A Deep Dive into the IIAR 2022 Awards

A Deep Dive into the 2022 IIAR> Awards

Leave a Comment / Events, IDC, IIAR>, IIAR> Agency Of The Year, IIAR> Analyst Of The Year, IIAR> AR Team of the Year, IIAR> Discussion Group, IIAR> Webinar, Spotlight AR, Starsight Communications, The IIAR> Analyst Of The Year (AOTY), The IIAR> AR Professional, Team and Agency of the Year / By

The IIAR> Awards winners for 2022 have already been announced, and again, congratulations to all the winners and finalists. But it doesn’t end there. Do you want to know more about the survey results? Do you want to learn about what makes some of the winners and finalists so good at what they do? Then …

A Deep Dive into the 2022 IIAR> Awards Read More »

2022 IIAR> Award Winners

2022 IIAR> Awards Winners

Leave a Comment / Amazon Web Services, Forrester, IDC, IIAR> Agency Of The Year, IIAR> Analyst Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> News, IIAR> Webinar, Schaffer AR, Spotlight AR, Starsight Communications, SugarCRM, The IIAR> Analyst Of The Year (AOTY), The IIAR> AR Professional, Team and Agency of the Year / By

On 8th December 2022, the Institute of Influencer and Analyst Relations (IIAR>) announced the winners of its annual community awards. In a year of many challenging dynamics, this year’s awards focused on recognising those professionals who drove value for their team and their clients, and on analyst delivering insights that helped drive competitive advantage. Analysts …

2022 IIAR> Awards Winners Read More »

IIAR> Webinar with Ventana, November 2022

IIAR> Webinar with Ventana

Leave a Comment / Events, IIAR>, IIAR> Analyst Firm Webinar, IIAR> Webinar, IT Analysis Firms, Spotlight AR, Starsight Communications, Ventana / By

Who’s turning 20 and perhaps is the biggest secret in the world of industry analysts? Yes, it’s Ventana Research. This is your chance to learn about Ventana’s team, methodology, research plan and coverage, and more. Ventana offers its clients a wide range of expertise about digital business including coverage on business continuity, digital communications, digital payments, …

IIAR> Webinar with Ventana Read More »

IIAR> Webinar with Research in Action

IIAR> Webinar with Research in Action

Leave a Comment / Events, IIAR>, IIAR> Analyst Firm Webinar, IT Analysis Firms, Research in action, Spotlight AR, Starsight Communications / By

You know and connect with a lot of Industry Analysts, but you might have never heard of Research In Action. Well, this is your chance to learn about the team, the methodology, the research plan and more. The company has established itself with research across IT and Marketing Automation, leveraging customer data to assist the analyst in the …

IIAR> Webinar with Research in Action Read More »

IIAR Webinar with Forrester 2207

IIAR> Webinar with Forrester Research

Leave a Comment / Events, Forrester, IIAR>, IIAR> Analyst Firm Webinar, IT Analysis Firms, Spotlight AR / By

Join us on the 14th July 2022 for a presentation from Forrester’s Danielle Jessee (LinkedIn)/ Manager of Evaluative Research and Stephen Powers where they will share recent updates on Forrester’s methodology. This webinar will provide AR pros with the information they need to plan strategic and impactful engagements with Forrester this year. We are excited …

IIAR> Webinar with Forrester Research Read More »

IIAR> Awards 2021 logo

The IIAR> Industry Analysts and Analyst Relations of the Year Awards 2021 Unleashed!

4 Comments / 451 Group, Avasant, Dennington AR, Destrier AR, IIAR> Agency Of The Year, IIAR> Analyst Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> News, IIAR> Press Release, Informatica, Oracle, Spotlight AR, The IIAR> Analyst Of The Year (AOTY), The IIAR> AR Professional, Team and Agency of the Year / By

The IIAR> recognises top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Christine Keck / Ciena and the IBM AR team  London, Thursday 2nd December 2021.  The Institute of Influencer and Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the …

The IIAR> Industry Analysts and Analyst Relations of the Year Awards 2021 Unleashed! Read More »

Forrester Webinar with Sharyn Leaver

IIAR> Webinar with Forrester Decisions

Leave a Comment / Events, Forrester, IIAR> Analyst Firm Webinar, IIAR> Webinar, IT Analysis Firms, Spotlight AR / By

Join us for a presentation from Forrester’s Sharyn Leaver for an overview of Forrester Decisions As many of you remember, in 2019 Forrester acquired SiriusDecisions. Primarily focused on the business functions of sales, marketing, and product management, SiriusDecisions was purchased with the hopes of blending Forrester’s strategy and its operational excellence to provide a more advanced …

IIAR> Webinar with Forrester Decisions Read More »

Crystal Golightly IIAR

Crystal Golightly joins the IIAR> Board

6 Comments / IIAR>, IIAR> Board, IIAR> News, IIAR> Press Release, Spotlight AR / By

London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and growing our membership. In her day job, Crystal is …

Crystal Golightly joins the IIAR> Board Read More »

Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

5 Comments / 451 Group, Avasant, Dennington AR, Destrier AR, IIAR> Agency Of The Year, IIAR> Analyst Of The Year, IIAR> AR Professional of the Year, IIAR> AR Team of the Year, IIAR> News, IIAR> Press Release, Informatica, Oracle, Spotlight AR, The IIAR> Analyst Of The Year (AOTY), The IIAR> AR Professional, Team and Agency of the Year / By

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year …

Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020 Read More »

Gartner Peer Insights logo

IIAR> Webinar: Peer Insights Updates

Leave a Comment / AR Best practices, Gartner, GetApp, IIAR>, IIAR> Webinar, Peer Insights, Software Advice, Spotlight AR / By

Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join …

IIAR> Webinar: Peer Insights Updates Read More »

IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros

Leave a Comment / AR, AR debates, Destrier AR, Gartner, IIAR> Forum, IIAR> Webinar, IT Analysis Firms, KCG, Spotlight AR / By

Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights …

IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros Read More »

IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals

Leave a Comment / AR, Destrier AR, Gartner, IIAR> Webinar, IT Analysis Firms, Spotlight AR / By

As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing …

IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals Read More »

Forrester social image

IIAR> Webinar: Forrester in 2020

1 Comment / Forrester, Forrester Wave, IIAR> Analyst Firm Webinar, IIAR> Webinar, Spotlight AR / By

Join us for a presentation from Sharyn Leaver / SVP, Research for Forrester’s 2020 plans. Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Aniruddho Mukherjee (@aniruddho, LinkedIn), Sharyn (bio, @sharynleaver) will share Forrester’s big research themes for 2020, as well as how they are refreshing events. Plus, she’ll touch on analyst momentum and what it means for …

IIAR> Webinar: Forrester in 2020 Read More »

IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

2 Comments / AR, AR Best practices, AR commercial management, Capterra, CEB, EXP, Gartner, Gartner Symposium, GetApp, IIAR>, IIAR> Discussion Group, Peer Insights, Software Advice, Spotlight AR / By

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.

Andrew Hsu / Spotlight AR for the IIAR Website

[GUEST POST] Andrew Hsu: AR must bet bigger on fewer analysts

Leave a Comment / AR, AR Agencies, AR Best practices, AR debates, Guest posts - AR pros, Kea, Spotlight AR / By

Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources. Andrew’s starting point is the …

[GUEST POST] Andrew Hsu: AR must bet bigger on fewer analysts Read More »