Institute of Industry Analyst Relations (IIAR)The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
This new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations will evolve and change over the coming 5-10 years. To mark the debut of this white paper, IIAR will host a webinar on the 5th December2019 at 0800 PST / 1000 EST / 1600 GMT to outline some of its key findings, and to discuss important considerations that will be relevant to everyone working in the Analyst Relations field.
On Friday 11th May 0800 PDT / 1100 EDT / 1600 BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results.
AR managers and leaders tend to be highly focused on maximizing their firm’s placement in key analyst competitive evaluations, and improving what analysts are saying about their firm to their end-user clients.
However, the process doesn’t stop there! Often, AR misses the more important aspect: How can we as AR practitioners and leaders get our hard-earned results into the hands of the right people? The sales and marketing teams; customer prospects; and existing customers? How can we leverage and multiply the benefit of key analyst research to support the teams out there winning sales deals?
The IIAR will be hosting a free cocktail reception for AR managers in Palo Alto, CA on Wednesday, Sept. 19 at the Westin Hotel from 5:30-7:30 PM.
This reception is being sponsored by the IIAR in conjunction with the AR Insights ARchitect User Forum 2012, which is running the following day (Sept. 20) from 9AM-3PM PDT at the Westin Palo Alto. The User Forum includes general AR topics in addition to ARchitect focused topics. Please contact Ed Capps (edcapps@arinsights.com) if you are interested in more information about ARchitect or about the ARchitect User Forum.
The IIAR-sponsored Cocktail Reception is free and open to all AR professionals, and we welcome your attendance and participation. We hope to see you there !! If you want more information or have questions, don’t hesitate to contact Gerry Van Zandt at gerryvz@hp.com or via Twitter at @gerryvz
This week on Thursday 26th July at 11am ET / 8am PT Ovum’s top management team will once again be making themselves available for your Q&A on the future of Ovum. This will be a similar session to the one run in the UK in May and is a chance for you to hear directly from those setting the company’s strategy and future road map.
There won’t be any presentations, just the chance for you to ask questions that matter to you and affect your AR program. This really is a unique opportunity and we hope as many of you as possible will join us, ready with lots of questions to ask the panel.
Moderator: Gerry Van Zandt, HP AR / IIAR Board Member
If you would like to attend please email me asap to reserve your place on the call and get the dial-in details. This session is free for IIAR members and $25 for non-members.
The IIAR will be hosting a cocktail reception for AR professionals on September 19, in conjunction with the annual ARchitect User Forum being put on by ARInsights. The IIAR-sponsored cocktail event is free of charge for all AR pros (IIAR members, prospective members and, of course, ARchitect User Forum attendees) and will be held from 5:30-7:30 PM at the Westin Palo Alto.
A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT.
We are delighted to have such a distinguished line up of panellists. Both Mark and Phil are IIAR Analyst of the Year award winners having been voted by you as the most respected analysts in the business.
If you would like to take part in this call please email me to confirm your place and receive dial-in details. This call is for IIAR members only.
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