Author Archive | Gerry Van Zandt

IIAR> Webinar: Future Shock: The Coming State of Analyst Relations

Gerry van Zandt and Ludovic Leforestier - IIAR

The IIAR> will soon release a new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations will evolve and change over the coming 5-10 years.  To mark the debut of this white paper, IIAR will host a webinar on the 5th December2019 at 0800 PST / 1000 EST / 1600 GMT to outline some of its key findings, and to discuss important considerations that will be relevant to everyone working in the Analyst Relations field.

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IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

Gerry van Zandt and Ludovic Leforestier - IIARWhat is the future of Analyst Relations looking like?  How is our field evolving?

Have you recently thought about:

  • Whether AR is evolving into “Influencer Relations”?
  • How AR is changing to meet the evolving IT industry analyst firm landscape?
  • How AR can adapt to — and adopt — new ways of measuring AR productivity and effectiveness?
  • What the “next chapter” in the AR field will be?

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IIAR Webinar: A Discussion on Effective AR Measurement and Amplification

On Friday 11th May 0800 PDT / 1100 EDT / 1600 BST, IIAR member Gerry Van Zandt (LinkedIn@gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results.
AR managers and leaders tend to be highly focused on maximizing their firm’s placement in key analyst competitive evaluations, and improving what analysts are saying about their firm to their end-user clients.
However, the process doesn’t stop there!  Often, AR misses the more important aspect:  How can we as AR practitioners and leaders get our hard-earned results into the hands of the right people?  The sales and marketing teams; customer prospects; and existing customers?  How can we leverage and multiply the benefit of key analyst research to support the teams out there winning sales deals?

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REMINDER: IIAR to host cocktail reception for AR managers, Sept. 19 in Palo Alto

The IIAR will be hosting a free cocktail reception for AR managers in Palo Alto, CA on Wednesday, Sept. 19 at the Westin Hotel from 5:30-7:30 PM.

This reception is being sponsored by the IIAR in conjunction with the AR Insights ARchitect User Forum 2012, which is running the following day (Sept. 20) from 9AM-3PM PDT at the Westin Palo Alto. The User Forum includes general AR topics in addition to ARchitect focused topics. Please contact Ed Capps (edcapps@arinsights.com) if you are interested in more information about ARchitect or about the ARchitect User Forum.

The IIAR-sponsored Cocktail Reception is free and open to all AR professionals, and we welcome your attendance and participation. We hope to see you there !! If you want more information or have questions, don’t hesitate to contact Gerry Van Zandt at gerryvz@hp.com or via Twitter at @gerryvz

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IIAR US Teleconference with Ovum MD – Q&A session

This week on Thursday 26th July at 11am ET / 8am PT Ovum’s top management team will once again be making themselves available for your Q&A on the future of Ovum. This will be a similar session to the one run in the UK in May and is a chance for you to hear directly from those setting the company’s strategy and future road map.

There won’t be any presentations, just the chance for you to ask questions that matter to you and affect your AR program. This really is a unique opportunity and we hope as many of you as possible will join us, ready with lots of questions to ask the panel.

Ovum speakers:

If you would like to attend please email me asap to reserve your place on the call and get the dial-in details. This session is free for IIAR members and $25 for non-members.

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Save the date: IIAR to Host Cocktail Hour at ARchitect User Forum, Sept. 19

The IIAR will be hosting a cocktail reception for AR professionals on September 19, in conjunction with the annual ARchitect User Forum being put on by ARInsights. The IIAR-sponsored cocktail event is free of charge for all AR pros (IIAR members, prospective members and, of course, ARchitect User Forum attendees) and will be held from 5:30-7:30 PM at the Westin Palo Alto.

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IIAR USA Virtual Forum: 2012 Predictions

A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT.

Guest speakers:

Phil Fersht, Founder & CEO, HfS Research

Mark Smith, CEO & Chief Research Officer, Ventana Research

Moderator: Gerry Van Zandt, HP

We are delighted to have such a distinguished line up of panellists. Both Mark and Phil are IIAR Analyst of the Year award winners having been voted by you as the most respected analysts in the business.

If you would like to take part in this call please email me to confirm your place and receive dial-in details. This call is for IIAR members only.

 

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