Gerry Van Zandt

Gerry has more than 25 years of analyst/press/influencer relations, campaign marketing, brand management and communication experience. He has worked for companies ranging from the largest multinational corporations to globally recognized and boutique technology PR agencies. Currently, Gerry is Director, Analyst Relations at Oracle Corp., where he leads the worldwide analyst communication program for Oracle Cloud. Previously, he spent nearly 15 years in a variety of strategic analyst relations, brand management and marketing roles at Hewlett Packard, Intel Corp., and OnPR Inc. Gerry has also worked at Cunningham Communication (currently known as Citigate Cunningham) and Waggener Edstrom, driving press and analyst communications programs for global clients that include IBM Corp., Hewlett-Packard Co. and SAP. Among his many hobbies, Gerry is most noted as a longtime Mercedes-Benz car enthusiast and collector, and has been active for many years in global Mercedes-Benz collector circles. Since 2008, he has owned and operated 500Eboard.com, a very active and rapidly growing Internet community for enthusiasts of the Mercedes-Benz marque. Gerry is fluent in English and conversant in German. A native of Washington State, Gerry currently resides in Annapolis, Maryland.

Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR> Best practice Paper – Future Shock: The Coming State of Analyst Relations

The IIAR> has released a new IIAR> Best Practice Paper on The Future of AR (link to PDF for IIAR> members) by Gerry Van Zandt (LinkedIn, @gerryvz) / Oracle AR Director and Ludovic Leforestier (@lludovic, LinkedIn) / Criteo Global Influencer Relations Director. This new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations …

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Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

What is the future of Analyst Relations looking like?  How is our field evolving? Have you recently thought about: Whether AR is evolving into “Influencer Relations”? How AR is changing to meet the evolving IT industry analyst firm landscape? How AR can adapt to — and adopt — new ways of measuring AR productivity and …

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IIAR Webinar: A Discussion on Effective AR Measurement and Amplification

On Friday 11th May 0800 PDT / 1100 EDT / 1600 BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused on …

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REMINDER: IIAR to host cocktail reception for AR managers, Sept. 19 in Palo Alto

The IIAR will be hosting a free cocktail reception for AR managers in Palo Alto, CA on Wednesday, Sept. 19 at the Westin Hotel from 5:30-7:30 PM. This reception is being sponsored by the IIAR in conjunction with the AR Insights ARchitect User Forum 2012, which is running the following day (Sept. 20) from 9AM-3PM …

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Save the date: IIAR to Host Cocktail Hour at ARchitect User Forum, Sept. 19

The IIAR will be hosting a cocktail reception for AR professionals on September 19, in conjunction with the annual ARchitect User Forum being put on by ARInsights. The IIAR-sponsored cocktail event is free of charge for all AR pros (IIAR members, prospective members and, of course, ARchitect User Forum attendees) and will be held from …

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IIAR USA Virtual Forum: 2012 Predictions

A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT. Guest speakers: Phil Fersht, Founder & CEO, HfS Research Mark Smith, CEO & Chief Research Officer, Ventana Research Moderator: …

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