IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship

We have had numerous requests on how to deal with Gartner, given their size and position in the market and following an additional price increase this year on top of its usual October increase. As AR and research budgets are under pressure, more than ever AR pros need to better leverage Gartner contracts to deliver maximum value to the business.

This call will be a discussion on what best practices IIAR> members share to leverage their commercial relationship with Gartner to drive the 4 impacts of AR: gain more insights, drive awareness, further vendors in sales conversations and leverage Gartner for go to market tactics.

This IIAR> Discussion Group will cover focus on how to do and not to do in your negotiations with the firm. The discussion will also revolve on  early renewals, cash-flow, discount bundles, etc.

As this is a sensitive subject, we will not be recording the meeting, and will follow the Chatham House Rule.

This IIAR> Discussion Group will be hosted by:

• Gerry Van Zandt / Senior Director Analyst Relations, Alteryx (LinkedIn, @gerryvz)
• Julian Tirsu / Director of AR, Egnyte (Linkedin, @JulianTirsu)

Date> Tuesday 24th October 2023
Time> 0800 PDT / 1100 EDT / 1600 BST / 1600 CEST (other time zones)

Resources for IIAR> Members

• IIAR> Viewpoints: Getting the maximum value from your Gartner subscription

Previous posts on Gartner

• And the winners are… Celebrating the IIAR> Awards recipients for 2025 (12/25)
• The Wait is Over! Announcing the IIAR> Award Winners for 2024.
• IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners
• IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship
• IIAR> Discussion Group – Peer Reviews
• IIAR> Discussion Group + Viewpoints: Forrester Pricing and Negotiation (and other firms)
• IIAR> Discussion Group: managing analyst advisory days
• IIAR> Discussion Group: managing inquiries
• IIAR> Discussion Group: approaching research contracts negotiations in a pandemic
• IIAR> Webinar: Peer Insights Updates