The IIAR> Institute of Influencer & Analyst Relations / IIAR> Analyst Firm Webinar with ESG

IIAR> Webinar with Mike Beaudet and John McKnight / ESG Global moderated by Gerry van Zandt / Alteryx and Ludovic Leforestier / IIAR> and Starsight, 9th November 2023

Enterprise Strategy Group (ESG) focuses on technology market research. Founded in 1999, it was acquired by TechTarget in 2021. We have organised a webinar with ESG for our IIAR> community to get to know ESG in their wider ecosystem.

Our guests from ESG will be:

Mike Beaudet / SVP Strategic Client Campaigns and Programs, ESG (LinkedIn)
John McKnight / SVP Research & Strategy, ESG (LinkedIn)

Some of the key discussions will on:

Provide ESG’s overall vision, their coverage areas and their analyst teams.
Provide an overview of Enterprise Strategy Group’s client service model with an emphasis on analyst coverage and research calendar.
Explain the relationship with TechTarget who acquired The Enterprise Strategy Group in 2020.
Explain how the combination of ESG Research and TechTarget Intent data provides our clients with a unique perspective on the markets.
Provide an overview and examples of the custom content, ESG Validations, campaigns and custom research that has driven significant client brand, product and market growth.
Answer any questions you may have in an open Q/A.