Enterprise Strategy Group (ESG) focuses on technology market research. Founded in 1999, it was acquired by TechTarget in 2021. We have organised a webinar with ESG for our IIAR> community to get to know ESG in their wider ecosystem.
Our guests from ESG will be:
- Mike Beaudet / SVP Strategic Client Campaigns and Programs, ESG (LinkedIn)
- John McKnight / SVP Research & Strategy, ESG (LinkedIn)
Some of the key discussions will on:
- Provide ESG’s overall vision, their coverage areas and their analyst teams.
- Provide an overview of Enterprise Strategy Group’s client service model with an emphasis on analyst coverage and research calendar.
- Explain the relationship with TechTarget who acquired The Enterprise Strategy Group in 2020.
- Explain how the combination of ESG Research and TechTarget Intent data provides our clients with a unique perspective on the markets.
- Provide an overview and examples of the custom content, ESG Validations, campaigns and custom research that has driven significant client brand, product and market growth.
- Answer any questions you may have in an open Q/A.
This IIAR> Analyst Firm Webinar with ESG will be hosted by:
Our lead IIAR> hosts were:
- Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn)
- Gerry Van Zandt / Senior Director, Analyst Relations, Alteryx (@gerryvz, LinkedIn)
Date> Thursday 9th November 2023
Time> 0800 PDT / 1100 EDT / 1600 GMT / 1700 CEST (other time zones)
Slides and recording are on the IIAR> Members Area
- The full recording of this webinar is available to Members on the IIAR> Members video library.
- Become an IIAR> member today to receive access to the LIVE streaming or to the stored content
Video highlights
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