IIAR> Analyst Firm Webinar with ESG

IIAR> Webinar with Mike Beaudet and John McKnight / ESG Global moderated by Gerry van Zandt / Alteryx and Ludovic Leforestier / IIAR> and Starsight, 9th November 2023

Enterprise Strategy Group (ESG) focuses on technology market research. Founded in 1999, it was acquired by TechTarget in 2021. We have organised a webinar with ESG for our IIAR> community to get to know ESG in their wider ecosystem.

Our guests from ESG will be:

  • Mike Beaudet / SVP Strategic Client Campaigns and Programs, ESG (LinkedIn)
  • John McKnight / SVP Research & Strategy, ESG (LinkedIn)

Some of the key discussions will on:

  • Provide ESG’s overall vision, their coverage areas and their analyst teams.
  • Provide an overview of Enterprise Strategy Group’s client service model with an emphasis on analyst coverage and research calendar.
  • Explain the relationship with TechTarget who acquired The Enterprise Strategy Group in 2020.
  • Explain how the combination of ESG Research and TechTarget Intent data provides our clients with a unique perspective on the markets.
  • Provide an overview and examples of the custom content, ESG Validations, campaigns and custom research that has driven significant client brand, product and market growth.
  • Answer any questions you may have in an open Q/A.

This IIAR> Analyst Firm Webinar with ESG will be hosted by:

Our lead IIAR> hosts will be:

Date> Thursday 9th November 2023
Time> 0800 PDT / 1100 EDT / 1600 GMT / 1700 CEST (other time zones)

Register here

This webinar is free to IIAR> members

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