IIAR> Best Practices Webinar: Peer Review Websites

Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into core programs. The IIAR> Best Practice Webinar focuses on the findings from this paper and in particular on:

• How to define joint ownership of PRS between AR and marketing
• Why developing a strategic approach to peer review sites is key
• What is the focus and USP of different peer review sites
• How to motivate cross-team collaboration on PRS
• How to maximise the internal use of reviews
• How to develop processes to identify qualified reviewers
• How to continuously monitor PRS performance
• How to evolve towards a true VoC program

This webinar was lead by the IIAR> Editorial Committee

• Sarita Kincaid / VP of Corporate Communications, SugarCRM (@saritakAR, LinkedIn)
• Ludovic Leforestier / IIAR> Board Member & Founder Managing Director of Starsight Communications (@lludovic, LinkedIn)
• Robin Schaffer / Principal AR Consultant, Schaffer AR (@robinjs19, LinkedIn)
• Noelle Shipley / Independent AR professional (@noeyshipley, Linkedin)

Date> Wednesday 8th November 2023
Time> 0800 PDT / 1100 EDT / 1600 GMT / 1700 CEST (other time zones)

Slides and recording are on the IIAR> Members Area

• See links bThe full recording of this webinar is available to Members on the IIAR> Members video library.elow.
• Become an IIAR> member today to receive access to the recording or to the stored content

IIAR> Best Practice Paper: Working with Peer Review Sites – Strategy and Best Practices for AR Leaders

Authors

• Sarita Kincaid (LinkedIn, @saritakAR)
• Ludovic Leforestier (@lludovic, LinkedIn)
• Robin Schaffer (LinkedIn, @robinjs19)
• Noelle Shipley (@noeyshipley, Linkedin)

Date: November 2023

Resources for IIAR> members

• Link to the PDF on the IIAR> Members portal: IIAR> Best Practice Paper: Working with Peer Review Sites – Strategy and Best Practices for AR Leaders

Writer

• Alan Rodger / Independent Analyst

Contributors

• Bill Reed / Managing Director, NarrativeWorx
• Brenda Celeste / AR Consultant, Aventi Group
• Chloe Roberts / Senior Analyst Relations Manager, Starsight Communications
• David Rossiter / Director and Head of Analyst Relations, Harvard
• Emma Handler / Global Head of Communications, Persistent Systems
• Jaimin Gautam / Global Analyst Relations Manager, T-Systems
• Jerome Pineau / Principal, STARS Advisory
• Louis Gordon / Director of Analyst and Influencer Relations, HiBob
• Marc Duke / Marketing Consultant, Marc Duke Consulting
• Rebecca Morris / Sr. Director., Analyst Relations, Coupa
• Sonja Keerl / Partner, The BaaS Company
• Susan Peters / Director, Analyst Relations, SUSE
• Tathagata Das Sarma / Senior Director, Analyst and Influencer Relations, Whatfix
• Tom Minarik / Director of Analyst Relations, Independent
• Trish Valladares / Marketing Manager, ARInsights
• Viplav Ankur / Senior Manager Analyst and Advisor Relations, Microland
• Yvonne Kaupp / Senior Manager, Retarus

Other IIAR> Best Practice Papers

• Full list here > IIAR> Thought Leadership

• IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)
• IIAR> Best Practices Webinar: AR Compass, 2nd May
• IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April
• IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
• IIAR> Discussion Group: managing analyst advisory days
• IIAR> Best Practices Paper: running and leveraging analyst inquiries
• IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns
• IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
• IIAR> Best Practices Paper: Running an industry analyst briefing
• IIAR> Webinar recap: What is analyst & influencer relations (AR)?