Peer review sites (PRS), platforms such as Gartner Peer Insights, G2, TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into core programs. The IIAR> Best Practice Webinar focuses on the findings from this paper and in particular on:
- How to define joint ownership of PRS between AR and marketing
- Why developing a strategic approach to peer review sites is key
- What is the focus and USP of different peer review sites
- How to motivate cross-team collaboration on PRS
- How to maximise the internal use of reviews
- How to develop processes to identify qualified reviewers
- How to continuously monitor PRS performance
- How to evolve towards a true VoC program
This webinar will be lead by the IIAR> Editorial Committee:
- Sarita Kincaid / VP of Corporate Communications, SugarCRM (@saritakAR, LinkedIn)
- Ludovic Leforestier / IIAR> Board Member & Founder Managing Director of Starsight Communications (@lludovic, LinkedIn)
- Robin Schaffer / Principal AR Consultant, Schaffer AR (@robinjs19, LinkedIn)
- Noelle Shipley / Independent AR professional (@noeyshipley, Linkedin)
Date> Wednesday 8th November 2023
Time> 0800 PDT / 1100 EDT / 1600 GMT / 1700 CEST (other time zones)
This webinar is free to IIAR> members
- Join the IIAR> community today to attend this webinar.
Previous AR best practice blog posts:
- ISG acquires Ventana: a game-changer in the making?
- The IIAR> 2023 London winter party & awards are coming!
- IIAR> Best Practices Webinar: Peer Review Websites
- IIAR> Analyst Firm Webinar with ESG
- IIAR> Discussion Group: maximise returns from your Gartner relationship
- IIAR> London In-person Meetup 28 September 2023
- IIAR> Analyst Firm Webinar with Forrester
- IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
- IIAR> Analyst Firm Update – Omdia: A Tier One?
- Bringing AR Professionals Together to Elevate the Profession