The IIAR> Institute of Influencer & Analyst Relations / IIAR> Best Practices Webinar: Peer Review Websites

IIAR> Webinar with Sarita Kincaid ,Robin Schaffer, Noelle C. Shipley, Ludovic Leforestier / IIAR> and Starsight, 8th November 2023

Peer review sites (PRS), platforms such as Gartner Peer Insights, G2, TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into core programs. The IIAR> Best Practice Webinar focuses on the findings from this paper and in particular on:

How to define joint ownership of PRS between AR and marketing
Why developing a strategic approach to peer review sites is key
What is the focus and USP of different peer review sites
How to motivate cross-team collaboration on PRS
How to maximise the internal use of reviews
How to develop processes to identify qualified reviewers
How to continuously monitor PRS performance
How to evolve towards a true VoC program

This webinar will be lead by the IIAR> Editorial Committee:

Sarita Kincaid / VP of Corporate Communications, SugarCRM (@saritakAR, LinkedIn)
Ludovic Leforestier / IIAR> Board Member & Founder Managing Director of Starsight Communications (@lludovic, LinkedIn)
Robin Schaffer / Principal AR Consultant, Schaffer AR (@robinjs19, LinkedIn)
Noelle Shipley / Independent AR professional (@noeyshipley, Linkedin)