IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)

IIAR> members: Join us for a special session on June 12th during which we’ll share highlights and discuss takeaways from two IIAR> papers that are being published that day. A short presentation overviewing each report will be followed by an open discussion among the attendees.

IIAR> Best Practice Paper: Sales Enablement:

• Strategies for identifying and engaging with analysts who influence deals
• Techniques for activating analyst referrals and assisting in win/loss debriefs
• Best practices for developing GTM plans and coaching sales teams

IIAR> Best Practice Paper: the 30/60/90 days AR plan: 

• Set the vision for your AR program and plan quick wins
• Secure stakeholder buy-in and build trust by aligning with business objectives
• Leverage success to inform longer-term AR strategy and plan

This session will be hosted by the IIAR> Editorial Committee:

• Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn)
• Robin Schaffer / Principal AR Consultant, Schaffer AR (@robinjs19, LinkedIn)
• Noelle Shipley / Independent AR professional (@noeyshipley, Linkedin)
• Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn, @saritakAR)

Date> Thursday, June 12, 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

Slides will be available on the IIAR> Members Area

• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content.
• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Check our discussion thread on this webinar in the IIAR> Members discussion forum
• The presentation slides of this webinar will be available to Members on the IIAR> Members file library.

Other IIAR> Analyst Firm Discussion Groups

• IIAR> Discussion Group: Working Smarter with AI: How LLMs Are Reshaping Analyst Relations (05/26)
• Measuring analyst influence: turning IIAR> Awards insights into action (03/26)
• IIAR> Discussion Group: The Dangers of AI for AR (02/26)
• IIAR> Discussion Webinar: RFI response-generating AI tools (01/26)
• IIAR> Discussion Group: the impact of AI on analyst relations roles (10/25)
• IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)
• Expanding AR’s Toolbox: Non-traditional AR Services (05/25)
• IIAR> Independent Analysts Panel (03/25)
• IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)
• IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December