Bringing AI into analyst relations (AR) has clear benefits, but it also comes with risks. These risks include misinformation, less personal interaction, privacy issues, relying too much on technology, compliance challenges, and possible market misunderstandings. While AI can make work more efficient and offer useful insights, organizations need to manage these risks carefully.
Misinformation: AI can spread incorrect data and strengthen existing biases, which may result in inaccurate analysis.
Loss of Human Touch: Relying too much on AI can weaken personal relationships and make it harder to understand the tone in messages.
Privacy Concerns: Working with large amounts of data can increase the risk of privacy issues and make it harder to protect sensitive information.
Overdependence on Technology: Relying too much on AI tools can weaken critical thinking skills and make organizations more vulnerable.
Compliance and Ethical Issues: Ensuring that AI systems adhere to regulations and ethical standards is complex and essential for maintaining trust.
This IIAR> Discussion Group will be hosted by the IIAR> Editorial Committee:
- Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
- Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn)
- Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn)
- Noelle Shipley / Independent AR professional (LinkedIn)
- Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
- Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)
Date> Tuesday 24th February 2026
Time> 0800 PDT / 1100 EDT / 1600 GMT / 2130 IST(other time zones)
Member resources
- The IIAR> Viewpoint paper from this webinar is available in the IIAR> Member File Library >
IIAR> Discussion Group: The Dangers of AI for AR - Become an IIAR> member today to receive access to the LIVE streaming or to the stored content
Other IIAR> Viewpoints
- IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
- IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship
- IIAR> Monthly Meet-up March 2022 + IIAR> VIewpoints: leverage AR for marketing
Discover more from The IIAR> Institute of Influencer & Analyst Relations
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