The IIAR> is hosting a members-only discussion on the structure for measuring AR. Most AR programs get measured only when someone asks, at budget season, “what did we get out of this?” and the only answer on hand is an activity count: briefings held, inquiries logged, reports mentioned. That data is easy to produce and hard to use, because it describes effort, not impact.
A better structure starts with what the business needs from analysts, then measures against that. This piece builds outward from where AR touches the business most directly: sales, marketing, and go-to-market; coverage and awareness; and closes with the newest variable: how AI and LLMs are reshaping what “visibility” means.
Some topics we’ll explore together:
- Can we prove analysts actually move revenue by tracking what happens between an analyst touchpoint and a deal outcome?
- Does AR actually strengthen go-to-market? Can we track analyst involvement in launches, campaigns, and content syndication to find out?.
- Is coverage the same as impact? Report inclusions, quote mentions, shortlist presence, category rankings, and share of voice are the easiest data to collect and easiest to over-index on — do they actually signal business impact, or just visibility?
- Is analyst research now feeding AI as much as analysts themselves, shaping buyer opinions through LLM answers? If so, does AR need a new “AI visibility” metric, since traditional coverage and SEO tracking can’t capture it?
This IIAR> webinar will be hosted by the IIAR> Editorial Committee:
- Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)
- Ludovic Leforestier / IIAR> Board Member and Founder, Starsight Communications (LinkedIn)
- Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
- Noelle Shipley / Head of Editorial Committee, Independent AR professional (LinkedIn)
- Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, VP Analyst Relations, Sapiens (LinkedIn)
Date> Thursday, 03th September 2026
Time> 0800 PDT / 1100 EDT / 1500 GMT / 2030 IST (other time zones)
Slides and recording will be available on the IIAR> Members Area
- The full recording of this webinar will be available to Members on the IIAR> Members video library.
- Become an IIAR> member today to receive access to the LIVE streaming or to the stored conten
Other IIAR> Viewpoints
- IIAR> Analyst Relations Forum London 2024: a day packed with learnings for analyst relations professionals
- IIAR> Discussion Group + Viewpoints: maximise returns from your Gartner relationship
- IIAR> Monthly Meet-up March 2022 + IIAR> VIewpoints: leverage AR for marketing
Discover more from The IIAR> Institute of Influencer & Analyst Relations
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