For many organisations, Analyst Relations is often expected to deliver meaningful impact without the resources, teams, or budgets available to larger enterprises. Whether working in a startup, scale-up, or a resource-constrained AR function, professionals need to make strategic choices about where to invest time, money, and effort.
A successful AR programme is not defined by budget size —it is defined by clarity of objectives, strong relationships, smart prioritisation, and the ability to demonstrate measurable value. From selecting the right analyst engagements to building internal alignment and leveraging available tools, AR teams can create significant impact even with limited resources.
This IIAR> Webinar will explore how AR professionals can approach programme design when budgets are tight, including how to identify high-value activities, build credibility with analysts, create repeatable processes, and make the most of available resources.
Joined by experienced AR leaders and practitioners, we will discuss practical examples, challenges, and strategies for running an effective AR programme with a startup mindset.
This session will provide actionable guidance for AR professionals looking to build influence, demonstrate value, and grow their programmes sustainably—regardless of budget size.
Our guest speakers will be:
- Rob Addy / ex-Gartner (Linkedin)
- Janmaijai Dhyani / Director & Head of Advisory & Analyst Relations, Tredence Inc. (Linkedin)
- Claire Williamson / Managing Director, Resonance (Linkedin)
This IIAR> Webinar will be hosted by:
- Akshaya Soni / IIAR> India Chapter Co-lead (Linkedin)
- Aniruddho Mukherjee / IIAR> Board member (Linkedin)
Date> Thursday 20th August 2026
Time> 1500 IST/ 1030 BST (other time zones)
Slides and recording will be available on the IIAR> Members Area
- Check our discussion thread on this webinar in the IIAR> Members discussion forum
- The presentation slides of this webinar will be available to Members on the IIAR> Members file library.
- The full recording of this webinar is available to Members on the IIAR> Members video library.
- Become an IIAR> member today to receive access to the LIVE streaming or to the stored content
Other IIAR> Webinars
- IIAR> Webinar: Managing AR programme on a startup budget
- IIAR> Webinar : Independent Analyst Panel Highlights (06/26)
- IIAR> Webinar: Insights from over 40 AR professionals to accelerate your AR journey, (07/26)
- IIAR> Independent Analyst Panel, (06/26)
- IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
- IIAR> Analyst Firm Webinar: Omdia (04/26)
- IIAR> Webinar with India Chapter: Advisor Relations(04/26)
- Measuring analyst influence: turning IIAR> Awards insights into action (03/26)
- IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
- IIAR> Analyst Firm Webinar: IDC (02/26)
Discover more from The IIAR> Institute of Influencer & Analyst Relations
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