Independent analysts play a crucial role in shaping the technology landscape, offering unique insights and agility that larger firms often lack. In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms. This Panel is a must-attend for AR professionals looking to optimize their analyst engagement strategies and gain a broader perspective on industry research.
Our panelists will address key questions, such as how independent analysts differ from larger firms, what unique offerings they bring, and how organizations can effectively integrate them into their AR plans. They’ll also tackle common misconceptions, such as the notion of “pay-to-play” in analyst research, and provide practical advice on how businesses can leverage independent analysts for strategic advantage. Whether you’re looking to expand your AR strategy, explore new collaboration opportunities, or gain valuable market insights, this panel will provide the knowledge and expertise to help you make informed decisions. Don’t miss this opportunity to connect with top-tier independent analysts and elevate your approach to analyst relations!
Independent Analyst Panel:
- Dean Bubley / Founder and Director, Disruptive Analysis (LinkedIn) (IIAR> interview with Dean Bubley)
- Josh Greenbaum / Principal, Enterprise Applications Consulting (LinkedIn) (Watch introduction video here)
- Pete Tiliakos /Principal Analyst & Strategic Advisor GxT Advisors/Payroll Influences (LinkedIn) (Watch introduction video here)
- Sam Gupta / Founder and CEO, ElevatIQ (LinkedIn) (IIAR> interview with Sam Gupta)
- Virginie O’Shea / Founder, Firebrand Research (LinkedIn) (IIAR> interview with Virginie O’shea)
This IIAR> Webinar will be hosted by:
- Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
- Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights (LinkedIn)
- Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social)
- Noelle Shipley / Independent AR professional (Linkedin)
- Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn)
- Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn)
Date> Thursday 13th March 2025
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST (other time zones)
Slides and recording will be available on the IIAR> Members Area
- The full recording of this webinar will be available to Members on the IIAR> Members video library.
- Become an IIAR> member today to receive access to the LIVE streaming or to the stored content
Other IIAR> Analyst Firm Discussion Groups
- Measuring analyst influence: turning IIAR> Awards insights into action (03/26)
- IIAR> Discussion Group: The Dangers of AI for AR (02/26)
- IIAR> Discussion Webinar: RFI response-generating AI tools (01/26)
- IIAR> Discussion Group: the impact of AI on analyst relations roles (10/25)
- IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)
- Expanding AR’s Toolbox: Non-traditional AR Services (05/25)
- IIAR> Independent Analysts Panel (03/25)
- IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)
- IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December
- IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September
IIAR> Around analysts in 10 Questions
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