Measuring analyst influence: turning IIAR> Awards insights into action (03/26)

Promotional graphic for an IIAR virtual event featuring Aniruddha Mukherjee and William Reed discussing awards and insights. Scheduled for March 19, 2026.

Following the announcement of the IIAR> Awards 2025 winners, we are hosting a special follow-up webinar designed to move the conversation forward — from recognition to actionable insight.

The Awards reflect a composite view of influence across Analysts and Analyst Firms. In this session, we will revisit how IIAR> determined the Awards using:

  • Member survey data and peer nominations
  • Insights from the AR Insights Power 100 and Narrative Worx data
  • Media mentions and broader visibility indicators

Each of these inputs captures a different dimension of impact — peer credibility, analyst recognition, and market visibility.

From recognition to data-driven engagement

This IIAR> Webinar will be hosted by Aniruddho Mukherjee / Global AR Lead Edge and Advanced Compute, AWS and IIAR> Board Member (Linkedin), he will be joined by Bill Reed / Managing Director, NarrativeWorx (LinkedIn)to add a powerful analytical lens to the discussion.

NarrativeWorx’ platform combines more than 6,000 data sources across:

  • Industry analyst research
  • Traditional media
  • Social media
  • Deep web content

Through advanced sentiment and visibility analytics, organizations can move beyond anecdotal perception and measure narrative positioning, tone, and share of voice in a structured way.

Helping AR professionals engage more strategically

This webinar will aid AR professionals engage the right analysts with greater precision.

We will explore:

  • How different measurement lenses surface different types of influence
  • How sentiment and visibility data can identify priority analysts
  • Where survey insights complement data aggregation tools
  • How to translate measurement into smarter engagement strategies

Influence is not accidental. It is built intentionally — through informed outreach, consistent narrative clarity, and measurable impact.

Join the discussion

If you are looking to strengthen your analyst engagement strategy using evidence, not assumption, this session will provide practical frameworks and real-world examples.

We look forward to celebrating the 2025 winners — and equipping the AR community with sharper tools to engage, prioritize, and lead with data

This IIAR> Discussion Group is hosted by the IIAR>

  • Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (LinkedIn)
  • Bill Reed / Co-Founder Narrative Worx and IIAR> Member (LinkedIn)

Date> Thursday 19th March 2026
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST (other time zones)

Register here

Slides and recording will be available on the IIAR> Members Area

IIAR> Analyst Awards #AOTY

IIAR> AR pros Awards #ARPOTY


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