One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. This IIAR> Best Practice Paper: Plan your analyst relations programme with the AR Compass by Charmaine Chan and Ludovic Leforestier covers this aspect. The AR Compass, aka the SOSM framework, is a key tool for AR professionals to map business goals and align their AR programmes to those goals.
The IIAR> AR Compass articulates the value of analyst relations brings to the business along four cardinal points, as AR impacts those four dimensions: insights supporting strategic and product decision (Strategy), conversations in the marketplace and in research driven by analysts (Opinion), impact of industry analysts on deals (Sales) and finally leveraging analysts to support go-to-market efforts (Marketing). In short we refer to this model of AR impact as SOSM.
IIAR> Best Practice Paper: Plan your analyst relations programme with the AR Compass
- Charmaine Chan (@CharmaineChan, LinkedIn)
- Ludovic Leforestier (@lludovic, LinkedIn)
- Mike Meyers (@M_Myers,)
Resources for IIAR> members
- Link to PDF for IIAR> Members > IIAR> Best Practice Paper: Plan your analyst relations programme with the AR Compass.
- Slideshare presentation > below and link.
See also the other IIAR Best Practices Papers here.
Other IIAR> Best Practices Papers
- Full list here > IIAR> Thought Leadership
- IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
- IIAR> Discussion Group: managing Analyst-Advisory Day
- IIAR> Best Practices Paper: running and leveraging analyst inquiries
- IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns
- IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
- IIAR> Best Practices Paper: Running an industry analyst briefing
- IIAR> Webinar recap: What is analyst & influencer relations (AR)?
- IIAR> Primer: What is Analyst Relations (AR) and how is it evolving?
- IIAR> Best Practices Paper: Building an effective AR plan
- IIAR> Best Practices Webinar: Strategic Analyst Tiering For Digital Business