One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. This IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass by Charmaine Chan and Ludovic Leforestier covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals.
To view the paper, you can join the IIAR here.
Best practice paper: IIAR members can access the paper on Huddle (link).
Slideshare presentation is now available (link)