Navigation

IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass, by Charmaine Chan and Ludovic Leforestier

By on Friday 10th May 2013 in AR Best practices, IIAR, IIAR Best Practices Paper, IIAR Discussion Group, IIAR Webinar 6

The IIAR AR Compass, by Charmaine Chan and Ludovic Leforestier (SOSM)One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme.  This IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass by Charmaine Chan and Ludovic Leforestier covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. 

Charmaine Chan (@CharmaineChan, LinkedIn), Ludovic Leforestier (@lludovic, LinkedIn), Mike Meyers (@M_Myers,)

To view the paper, you can join the IIAR here.

Best practice paper: IIAR members can access the paper on Huddle (link).

Slideshare presentation is now available (link)

, ,

6 Responses to IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass, by Charmaine Chan and Ludovic Leforestier

  1. Ludovic Leforestier Tuesday 27th August 2013 at 11:34 #

    Update 27/8/13: a Slideshare presentation is now available (link)

Trackbacks/Pingbacks

  1. Tracking Analyst Influence: Is there an easier way? | The IIAR Blog - Tuesday 8th July 2014

    […] AR Compass (post) (paper on Huddle – Members only) (slideshare presentation -public) Authors: Charmaine Chan […]
  2. Who is the IIAR Analyst of the Year 2017? | Institute of Industry Analyst Relations (IIAR) - Monday 14th May 2018

    […] the industry, whilst recognising how easy these analysts are to work with. The evaluation used the IIAR SOSM methodology, to reflect the best practice promoted within the IIAR. So with this context covered, we […]
  3. New IIAR Best Practices Paper on AR Measurement | Institute of Industry Analyst Relations (IIAR) - Friday 18th May 2018

    […] IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass […]
  4. Effective Measurement: ARe we there yet? | Institute of Industry Analyst Relations (IIAR) - Friday 1st June 2018

    […] the discussion about, and contributed to the pool of knowledge around effective measurement. The AR Compass, a framework that helps professionals set relevant business goals and align their AR programme to […]
  5. IIAR Analyst Of The Year 2018 – The Awards Unwrapped. | Institute of Industry Analyst Relations (IIAR) - Tuesday 4th December 2018

    […] Award winners were determined based on the scoring provided by IIAR members, in accordance with the IIAR SOSM methodology. The nominations therefore reflect the best practice promoted within the […]

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.