One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. This IIAR Best Practice Paper: Plan your analyst relations programme with the AR Compass by Charmaine Chan and Ludovic Leforestier covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals.
Charmaine Chan (@CharmaineChan, LinkedIn), Ludovic Leforestier (@lludovic, LinkedIn), Mike Meyers (@M_Myers,)
To view the paper, you can join the IIAR here.
Best practice paper: IIAR members can access the paper on Member365 > link.
Slideshare presentation is now available (link)
The AR Compass – An IIAR webinar – Charmaine Chan & Ludovic Leforestier from Institute of Industry Analyst Relations (IIAR)
See also the other IIAR Best Practices Papers here.
Update 27/8/13: a Slideshare presentation is now available (link)
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