One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. This IIAR> Best Practice Paper: Plan your analyst relations programme with the AR Compass by Charmaine Chan and Ludovic Leforestier covers this aspect. The AR Compass, aka the SOSM framework, is a key tool for AR professionals to map business goals and align their AR programmes to those goals.

The IIAR> AR Compass articulates the value of analyst relations brings to the business along four cardinal points, as AR impacts those four dimensions: insights supporting strategic and product decision (Strategy), conversations in the marketplace and in research driven by analysts (Opinion), impact of industry analysts on deals (Sales) and finally leveraging analysts to support go-to-market efforts (Marketing). In short we refer to this model of AR impact as SOSM.
IIAR> Best Practice Paper: Plan your analyst relations programme with the AR Compass
Authors
- Charmaine Chan (@CharmaineChan, LinkedIn)
- Ludovic Leforestier (@lludovic, LinkedIn)
- Mike Meyers (@M_Myers,)
Resources for IIAR> members
- Link to PDF for IIAR> Members > IIAR> Best Practice Paper: Plan your analyst relations programme with the AR Compass.
- Slideshare presentation > below and link.
See also the other IIAR Best Practices Papers here.
Other IIAR> Best Practices Papers
- Full list here > IIAR> Thought Leadership
- IIAR> Best Practice Paper: Engage the right audience, using analyst tiering
- IIAR> Discussion Group: managing Analyst-Advisory Day
- IIAR> Best Practices Paper: running and leveraging analyst inquiries
- IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns
- IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
- IIAR> Best Practices Paper: Running an industry analyst briefing
- IIAR> Webinar recap: What is analyst & influencer relations (AR)?
- IIAR> Primer: What is Analyst Relations (AR) and how is it evolving?
- IIAR> Best Practices Paper: Building an effective AR plan
- IIAR> Best Practices Webinar: Strategic Analyst Tiering For Digital Business
Update 27/8/13: a Slideshare presentation is now available (link)
Pingback: Tracking Analyst Influence: Is there an easier way? | The IIAR Blog
Pingback: Who is the IIAR Analyst of the Year 2017? | Institute of Industry Analyst Relations (IIAR)
Pingback: New IIAR Best Practices Paper on AR Measurement | Institute of Industry Analyst Relations (IIAR)
Pingback: Effective Measurement: ARe we there yet? | Institute of Industry Analyst Relations (IIAR)
Pingback: IIAR Analyst Of The Year 2018 – The Awards Unwrapped. | Institute of Industry Analyst Relations (IIAR)
Pingback: IIAR> Analyst Of The Year 2018: The Awards Unwrapped. | Institute of Industry Analyst Relations (IIAR)
Pingback: A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019 | Institute of Industry Analyst Relations (IIAR)
Pingback: Who will be the IIAR> Analyst and Analyst Firm of the Year 2020? | Institute of Industry Analyst Relations (IIAR)
Pingback: Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020 | Institute of Industry Analyst Relations (IIAR)
Pingback: The IIAR> Institute of Influencer & Analyst Relations / [GUEST POST] Andrew Hsu: AR must bet bigger on fewer analysts
Pingback: The IIAR> Institute of Influencer & Analyst Relations / IIAR> Webinar recap: What is analyst & influencer relations (AR)?
Pingback: The IIAR> Institute of Influencer & Analyst Relations / Who will be the IIAR> Analyst and Analyst Firm of the Year 2021?
Pingback: The IIAR> Institute of Influencer & Analyst Relations / IIAR> Discussion Group: managing inquiries
Pingback: The IIAR> Institute of Influencer & Analyst Relations / IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy?
Pingback: The IIAR> Institute of Influencer & Analyst Relations / How to structure an analyst briefing?
Pingback: The IIAR> Institute of Influencer & Analyst Relations / Effective Measurement: ARe we there yet?
Pingback: The IIAR> Institute of Influencer & Analyst Relations / IIAR> Discussion Group: managing Analyst-Advisory Day