IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

By Gerry Van Zandt on Thursday 24th January 2019 in AR debates, IIAR, IIAR Discussion Group, IIAR Webinar 1

What is the future of Analyst Relations looking like? How is our field evolving?

Have you recently thought about:

Whether AR is evolving into “Influencer Relations”?
How AR is changing to meet the evolving IT industry analyst firm landscape?
How AR can adapt to — and adopt — new ways of measuring AR productivity and effectiveness?
What the “next chapter” in the AR field will be?

It’s a very current and relevant topic that affects all of us, and should provide some food for thought as you move along in your own AR career. We are interested in getting your perspective, observations, comments and predictions about the current and future state of Analyst Relations.

Join the IIAR for a one-hour Discussion Group, where we’ll ask and debate these topics, and more. The discussion will be co-hosted by Gerry Van Zandt (LinkedIn, @gerryvz) of Oracle and Ludovic Leforestier (@lludovic, LinkedIn) at Criteo.

The Discussion Group will be held on Wednesday, Jan. 30, 2019 at 8:00 AM US Pacific Time / 11:00 AM US Eastern Time / 4:00 PM Greenwich Mean Time / 5:00 PM Central European Time.

It’s free for all IIAR members. Register online here for the Discussion Group https://zoom.us/webinar/register/WN_HffMy0LqTMCqnSPSy0AdAw

We look forward to your participation.

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About Gerry Van Zandt

Gerry has more than 25 years of analyst/press/influencer relations, campaign marketing, brand management and communication experience. He has worked for companies ranging from the largest multinational corporations to globally recognized and boutique technology PR agencies. Currently, Gerry is Director, Analyst Relations at Oracle Corp., where he leads the worldwide analyst communication program for Oracle Cloud. Previously, he spent nearly 15 years in a variety of strategic analyst relations, brand management and marketing roles at Hewlett Packard, Intel Corp., and OnPR Inc. Gerry has also worked at Cunningham Communication (currently known as Citigate Cunningham) and Waggener Edstrom, driving press and analyst communications programs for global clients that include IBM Corp., Hewlett-Packard Co. and SAP. Among his many hobbies, Gerry is most noted as a longtime Mercedes-Benz car enthusiast and collector, and has been active for many years in global Mercedes-Benz collector circles. Since 2008, he has owned and operated 500Eboard.com, a very active and rapidly growing Internet community for enthusiasts of the Mercedes-Benz marque. Gerry is fluent in English and conversant in German. A native of Washington State, Gerry currently resides in Annapolis, Maryland.

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