Author Archive | Ludovic Leforestier

[JOB POSTING] Senior Manager Analyst Relations / Benefitfocus, Charleston, South Carolina, USA

Benefitfocus logo (IIAR website)Benefitfocus is on a mission to re-shape the benefits industry. With one out of fourteen Americans electing their employee benefits using our technology, and $49 billion of annual transactions taking place on our solution, we have the ability to ignite the entire ecosystem and have embarked upon a journey to evolve into a true platform company: connecting buyers with sellers. As our first ever Analyst Relations Manager, you will be responsible for defining and executing a program that informs our new strategic direction and builds working relationships with key industry analysts.

 

We are looking for a seasoned Analyst Relations Manager to develop and implement a successful, results-oriented Analyst Relations Program. You will be an integral member of the marketing team helping to create a category as well as develop and grow relationships with analysts and influencers in relevant markets. You will be highly collaborative  and will  work closely with senior executives across business units, sectors, and portfolio offerings in a highly complex environment. Continue Reading →

Continue Reading

[JOB POSTING] Director Global Digital Experience Analyst Relations / Oracle, Redwood Shores, CA, USA

oracle logo-IIAR websiteAs the Director, Global Digital Experience you will be responsible for the finding, collection, curation, placement, promotion, and distribution of all AR related assets and other approved assets from a wide variety of sources e.g. PR, Content Central, Product Management, Product Marketing, Global Customer Program, etc.

The AR team is involved with the creation of hundreds of different types of marketing assets every year ranging from very high-value Analyst Research reports, complex multi-media assets, to in-depth Customer Case Studies, product briefings, and Voice of Customer reports.

Each of these assets plays a very valuable part in our internal and external communication, in sales and marketing strategies, and serve as a notable differentiator with our competition. In addition the AR team is exposing a wide range of high-value technical and business Oracle content towards both customers and the analyst community to inform, educate, and motivate them in their quest for useful, informative and usable content. Continue Reading →

Continue Reading

[JOB POSTING] Analyst Relations Manager, NTT Data, London

NTT Data-IIAR websiteNTT DATA is seeking a Global Analyst Relations (AR) Manager to expand the AR team. You will report to the Director of AR and have the opportunity of working at a local and global level. From a global perspective you will be required to contribute to major analyst report evaluations and support global initiatives such as analyst events. At the local level you will work towards taking ownership of the EMEA AR programme working closely with Executives and regional marketing to deliver real business benefits. The role will primarily be based in London with the option for flexible working.

This is an exciting opportunity for someone who is passionate about AR and looking to further their career working for a top ten global IT services company.

Continue Reading →

Continue Reading

Ask not what the IIAR can do for you…..

No doubt you are well aware of how that phrase finishes but I am sure you are aware of the purpose of this post – becoming an IIAR Board Member. If you have ever wondered what you can do for the IIAR then becoming a board member is a great way to shape the direction of analyst relations globally, learn new skills, work with some great people and you have until 1700 BST on Wednesday 15th May 2019 to take that chance.

Continue Reading →

Continue Reading

Sr. Analyst Relations Manager / Box, Redwood City, CA, USA

Box logo- IIAR websiteBox (NYSE:BOX) is the cloud content management company that empowers enterprises to revolutionize how they work by securely connecting their people, process, information and applications. Founded in 2005, Box powers more than 92,000 businesses globally, including AstraZeneca, General Electric, P&G, and The GAP. Box is headquartered in Redwood City, CA, with offices across the United States, Europe and Asia. 
We are looking for a candidate who is truly passionate about how technology is changing the way we work. Ideally, the candidate spent time in Analyst Relations, Product Marketing, Marketing Communications or other related functional areas. You should enjoy working in a fast-paced environment and have demonstrated strong leadership skills, creativity, and strengths in marketing messaging, positioning and operationalizing AR programs. We value collaboration, a penchant for aiming high and a can-do attitude. This role will be critical in helping to manage and work day-to-day with the extensive Analyst Influencer community for Box, including analysts in Enterprise File Synchronization & Sharing (EFSS), ECM, Cloud platforms, Cloud security, Collaboration/Social and Enterprise Mobility.

Continue Reading →

Continue Reading

[JOB POSTING] Global Communications Manager / Canonical, London, UK

Canonical logo (IIAR website)Canonical is the company behind Ubuntu, the leading operating system for container, cloud, and hyperscale computing. The majority of public cloud workloads and large-scale private cloud deployments are on Ubuntu. Ubuntu is also the preferred choice to develop and run applications such as AI or blockchain and leading in IoT with new smart gateways, self-driving cars and advanced robots being developed.

Canonical provides enterprise products, support and services for Ubuntu. Established in 2004, Canonical is a privately held company.

Canonical is looking for a Communications Manager to help drive the global media, analyst and social program across all divisions. Reporting to the Communications Director, this new London based role has been created to provide support to a busy and exciting communications function across Canonical. Continue Reading →

Continue Reading

[JOB POSTING] Senior analyst relations manager / Collibra, New York, USA

Collibra logo - IIAR websiteWE’RE USHERING A NEW ERA OF DATA PARTICIPATION. INTERESTED?

Collibrians are building a new way for all data users to have access to trustworthy data so they can make good data-driven decisions. We have modeled the Collibra platform after the best collaborative digital communities to be flexible, transparent, and human. We’ve replaced rigid rules with open collaboration. The result is data governance that’s second nature, from day one.  If you’re interested in joining the team, look no further.

HOW YOU’LL MAKE AN IMPACT AT COLLIBRA:

Collibra is looking for an experienced Senior Analyst Relations Manager to run our global analyst and influencer relations program. The scope of the role will include developing and leading the AR program strategy and execution by building collaborative relationships with influential analysts, industry experts and influencers, executive spokespeople, product strategy, and marketing leaders. We need an energetic self-starter who has successfully built and developed strong, impactful analyst relations programs before, and knows how to apply those relationship-building approaches to industry thought leaders and market influencers. Our ideal candidate has an analytical mindset with experience in the enterprise tech space, ideally dealing with data management, data governance, or data privacy. This position reports to the Head of Communications. Continue Reading →

Continue Reading

[JOB POSTING] Analyst Relations Manager / Zoom, San Jose, CA, USA

Zoom logo on the IIAR websiteZoom Video Communications is looking for an experienced Analyst Relations Manager. This role will focus on raising the profile of Zoom globally, driving awareness and thought leadership with industry analysts and key influencers.  This position is based out of our San Jose, CA Headquarters.

Continue Reading →

Continue Reading

[JOB POSTING] Director, Analyst Relations / Sitecore, CA or NH, USA

Sitecore logo (www.analystrelations.org)Director, Analyst Relations

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience CloudTM empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Kimberly-Clark, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Sitecore is experiencing spectacular growth all over the world, and the Sitecore Analyst Relations team shapes and steers industry analysts’ perception of Sitecore and the market in which we operate. To build on Sitecore’s success and growth, we’re seeking a Director, Analyst Relations to help support and continue the company’s growth.

Position Summary:

The right candidate will be a detail-oriented and proactive team player with a track record of executing successful analyst relations programs. He or she will have the requisite skills to plan, manage, and execute engagements that promote positive relationships with leading industry analysts and drive awareness/coverage of Sitecore’s vision, strategy, platform development/differentiation, and market momentum. This person will work closely with executives and functional team leaders across the company to execute Sitecore’s AR strategy in furtherance of the company’s overall objectives.

This is truly a global position, engaging across all geographies, and the candidate will need to manage internal customers and stakeholders around the world. We want someone who can foster collaboration and create alignment across teams, and who is adept at partnering with marketing colleagues and outside agencies to drive and enhance business results.

Responsibilities:

  • Design, plan, manage, and execute Sitecore’s targeted, global analyst relations program.
  • Cultivate and strengthen strategic relationships with Sitecore’s top-tier analysts through a regular cadence of briefings, inquiries, strategy days, and related events.
  • Coordinate Sitecore resources, including subject matter experts and/or customer references, as needed.
  • Drive Sitecore’s inclusion in key reports and evaluations, and ensure that analysts understand our strategy, products, and differentiators.
  • Stay current on and effectively communicate Sitecore’s high-level strategy and product positioning to analysts in the course of daily activities.
  • Manage creation of presentations, briefing documents, and other materials for analyst engagements.
  • Communicate with key internal parties (e.g. product management and product marketing) to share analyst insights and feedback; package relevant reports, research, and data for use by the larger organization.
  • Oversee budget, analysis, and recommendations for memberships and purchased analyst research services.
  • Track and report on analyst interactions and coverage, and measure the impact of Analyst Relations efforts.

Job Qualifications:

  • 8+ years of direct Analyst Relations experience in enterprise software (preferably in customer experience and marketing technologies, analytics, or cloud software)
  • Seasoned relationships with analysts; thrives in building relationships and working with others.
  • Exceptional interpersonal, verbal, and written communication skills; experience working in a matrixed environment where creating collaboration and influence are required for generating results.
  • Strategic, analytical thinker with keen tactical execution skills, attention to detail, and ability to turn complex, technology heavy topics into digestible, compelling stories.
  • Strong project management skills and ability to manage numerous deadline-driven projects simultaneously.
  • Ability to synthesize, interpret, and summarize third-party analysis and research for cross-functional audiences.
  • Comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
  • Driven, self-organized team player with a demonstrated ability to achieve objectives in a fast-growing, entrepreneurial environment.
  • Willingness to travel (25%).

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

Continue Reading →

Continue Reading

[JOB POSTING] Senior Analyst Relations Manager / Workday, Pleasanton, CA, USA

workday logoSenior Analyst Relations Manager

Workday is looking for an accomplished, talented, energetic, team player to join the Analyst Relations team. We are looking for a detail-oriented self-starter with a passion for Analyst Relations.  The ideal candidate must have a successful track record executing Analyst Relations programs, experience managing cross-functional teams, self-confidence and the ability to juggle multiple projects simultaneously.
The Senior Analyst Relations Manager will be responsible for engaging global analysts and market influencers, making sure they are fairly and accurately representing Workday in all settings. This person will proactively maintain relationships with global analysts and market influencers, driving awareness of Workday strategy, products and offerings, while influencing outcomes that are favorable to Workday. Continue Reading →

Continue Reading

[JOB POSTING] Analyst Relations Manager / Nutanix, San Jose, CA, USA

Analyst Relations Manager

Marketing San Jose, California Req.Num.: 10284

What You’ll Do

The Analyst Relations Manager is a key role for Nutanix. You will be responsible for communicating the disruptive vision of Nutanix to some of the smartest analysts at leading firms around the world. You will gather feedback, separate real insights from the chaff, and help to influence product strategy and company direction as it relates to market positioning and competitive outlook with the overarching goal to help the Nutanix sales teams win.

Who You’ll Work With-
At Nutanix, the Manager of AR works with all C-level executives, and in particular with the Chief Product & Development OfficerProduct Marketing and Product Management. Of course, you will be expected to work with multiple internal parties that will enable you for success and will be brought in on an as-needed basis as the subject matter experts.
The role will report into the Director of Analyst Relations.

Who You Are-

  • This role is not for the faint-hearted. You should not be afraid to speak your mind with some very powerful senior people.
  • At the same time, be able to tailor the message for impact, and be authentic.
  • Process-oriented. Be able to define, plan and execute projects in a scalable manner.
  • Can you see the big picture? And look around corners? Welcome.
  • Can you recognize opportunities to deliver both inbound and outbound education and information-sharing programs from the plethora of analyst insights?
  • Relationship builder. Can you quickly connect with industry analysts relaying the Nutanix narrative, capabilities, and competitive differentiation to analysts from tier-1, tier-2 and discipline specific industry analyst firms.
  • Chaos Solver. Embrace the entropy and create the dynamic equilibrium of calm.
  • Dedication to the unsexy aspects of bringing groups of VIPs together.
  • Articulation in both written and oral form a must. Let’s talk about it!
  • Results oriented. Commitment to quality of product and service, with desire to raise the bar and do things differently as we create.
  • You need to know your stuff. Really. Working with Analysts for at least 5 years. MQs, Waves, Landscapes, Forecasts, SAS days are all old friends.

Minimum Qualifications

  • 3+ years in technology business working with Analysts
  • BA/BS Degree

 

Continue Reading →

Continue Reading

[JOB POSTING] Senior Analyst Relations Manager / Equinix, Redwood City, CA, USA

Equinix logo on the IIAR websiteThe Senior Analyst Relations Manager will be responsible for developing positive relationships with leading industry analysts and securing coverage from key firms to amplify Equinix’s strategy, differentiation and role in the Cloud and IT Infrastructure space.

Job Summary

  • Detail oriented, self-starter, team player with strong knowledge of telecom, colocation, cloud and IT landscape
  • Must bring experience working with lead analysts from Gartner in their IT Infrastructure sector, particularly cloud and networking segments
  • This position reports to the Director of Global Analyst Relations and is based at headquarters in Redwood City, CA

Continue Reading →

Continue Reading

[JOB POSTING] Six roles at Amazon Web Services / Seattle, WA, USA

Amazon Web Services (AWS) logo on IIAR websiteAmazon Web services is investing in analyst relations (AR), see this post on the IIAR LinkedIn Group.

They’re all based at HQ in Seattle, Washington state.

The list is below, we’re checking the missing links!

Continue Reading

[JOB POSTING] Analyst Relations Manager, Tableau, Seattle / WA, USA

Tableau software large logo on the IIAR websiteWhat you’ll be doing…

The Analyst Relations Manager is responsible for driving Analyst Relations projects that contribute to the overall success of the AR team and Corporate Communications department and manage the internal communication and sharing of relevant Analyst materials with key leaders and employees.  Continue Reading →

Continue Reading

IIAR Discussion Group on Scaling AR on April 18th

The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey.
For instance, boutique firms are claiming their share of the influencer space, particularly in regional markets.
They might however not have the same business models or abide by the same rules of engagement than traditional analyst research firms (see the IIAR Best Practice Paper: The 7+7+7 Golden Rules of Engagement).

Continue Reading →

Continue Reading

[JOB POSTING] Director of Analyst Relations, Pluralsight, Boston

Pluralsights logo - IIARPluralsight is looking for an experienced analyst relations leader to manage the global analyst relations program. We need an energetic self-starter who has successfully built and developed strong, impactful analyst relations programs before. Our ideal candidate has knowledge of the IT and software market or a similar industry, market trends, new technologies, and our competitors.

The Analyst Relations Director role facilitates two-way dialogue between Pluralsight and industry analysts, working to increase awareness for the company and our products, while delivering analyst insights to our internal teams. An ideal candidate will have a proven track record of creating and executing an AR program strategy and building collaborative relationships with influential analysts, executive spokespeople, and product strategy and marketing leaders.
Continue Reading →

Continue Reading

[GUEST POST] Looking Back at Three Analyst Firms by Barry Rabkin / Market Insight Group

By Barry Rabkin (LinkedIn, @Impactoftech), President & Principal Analyst, Market Insight Group, Ltd.

 

Barry Rabkin / Market Insights GroupI was fortunate to become an insurance industry analyst in 1997.

Before that time, I had worked in the business side of the insurance industry for 17 years (primarily in marketing and/or market research across all major lines of business) and then due to, what was to prove a very lucky event in hindsight, being caught up in a purge from John Hancock, becoming a management consultant. After eight years as a management consultant, I got and grabbed the opportunity to become an insurance industry analyst. I definitely found my true professional love being a part of the analyst community. [One difference between a management consultant and an analyst? Analysts don’t have to be nice!]

My insurance industry analyst experience included leading or launching and leading insurance strategic advisory services in the US and the UK. Looking back at those experiences at META Group, Financial Insights (IDC), and Ovum, these highlights standout to me. BTW Before going into my highlights I want to state that I respected all three firms for not being just vertical (i.e. industry) analyst firms but instead were homes for analysts from a large variety of IT and Telco disciplines as well as having vertical analysts. Continue Reading →

Continue Reading

[JOB POSTING] Analyst Relations Specialist, EPAM, USA

Epam logo (IIAR website)

You are creative, original and a visionary. You think outside of the box. You love innovating, collaborating with colleagues and expanding your skills. If this sounds like you, you should consider joining EPAM as an Analyst Relations Specialist.

EPAM is currently looking for an Analyst Relations Specialist to join our marketing team. This individual is responsible for supporting the execution of the industry analyst relations for EPAM. This will include working with the AR Team to generate accurate and positive coverage from top tier industry analysts and strong positioning in rating reports, acting as the project manager on key competitive report responses and support industry analyst engagement. Additionally, this role will be responsible for researching agenda pipelines, maintaining interaction tracking and leadership reporting, and promoting results internally within EPAM and externally through social media. Continue Reading →

Continue Reading

IIAR Webinar: meet iDate DigiWorld

iDate DigiWorld webinar with the IIARLocal analysts yield much influence in the geographies they operate in, yet they are largely unknown to AR pros in multinationals. On December 11th, we’re offering you to get up close and personal with iDDATE DigiWorld, a firm founded in France in 1977, combining consulting, research and an institute. Its legacy is in telcos but it also covers media, smart territories and digital and internet services.

We will meet with Soichi Nakajima / Digital Telcos Practice Leader (@NakajimaSoichiLinkedIn) in a webinar to understand more about iDATE DigiWorld, its agenda and how AR pros should engage. Continue Reading →

Continue Reading

[JOB POST] Industry Analyst Relations Manager, VMware / Staines, London, UK

The Role

VMware has built its reputation based on the power of disruptive innovation, technology leadership, and the extraordinary business value of virtualization. As VMware’s business broadens partnering with industry analysts becomes more critical.

This key position on VMware’s Global Industry Analyst Relations team is responsible for driving both inbound and outbound education and information-sharing programs for emerging areas of technology including IoT, Edge, Cloud Services, AI, Machine Learning, Blockchain etc.,.  Inbound AR programs will leverage analyst research and opinion to clearly convey technology and business trends and market information to internal stakeholders. Outbound AR programs will focus on developing strong relationships relaying our VMware story, capabilities, and competitive differentiation to analysts from tier-1 and tier-2 industry analyst firms. Continue Reading →

Continue Reading