Posted on Monday 30th June 2014 by Ludovic Leforestier
Madan Sheina, one of Ovum’s highly regarded Analysts, tragically passed away recently. Madan possessed a rare combination of talents which allowed him to become a world class analyst, respected manager, a generous collaborator, and a fierce ambassador for quality. He was also always great fun to be around. Everyone at Ovum will remember him in terms of the profound impact he had, and will continue to have, on our business, our research, and our clients.
In honour of his memory Ovum has set up a memorial fund. If you wish to contribute please follow this link to the memorial fund home page. All funds raised will go directly to Madan’s family.
Filed under: IIAR | 2 Comments »
Posted on Friday 6th June 2014 by Ludovic Leforestier
At 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.
They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue reading
Filed under: IIAR, IIAR AR café, IIAR Webinar, Ovum | Tagged: IIAR Cafe, IIAR webinar, Ovum | Leave a comment »
Posted on Tuesday 3rd June 2014 by Ludovic Leforestier
Just hot from the press, French IT analysis firms CXP and PAC announced their merger. The press release below is scant on details, but it seems that VC-funded CXP snapped up privately owned PAC, both of which took over German firms BARC and Berlecon in the last few years.
On paper, it’s a good fit. Of course culturally, both being Franco-German and also on the business side with PAC selling to IT vendors and CXP mostly to IT users.
Their claim to be the leading European analysis firm conveniently forgets Ovum however…
More to follow soon.
Updated 15/06/14: register here for a an IIAR call with:
Filed under: AR, BARC, Berlecon, CXP, IT Analysis Firms | Tagged: BARC, Berlecon, CXP, PAC | Leave a comment »
Posted on Tuesday 15th April 2014 by Ludovic Leforestier
Analyst Relations Manager
San Francisco, CA | Seattle, WA | Portland, OR
The Role Continue reading
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Posted on Monday 7th April 2014 by Ludovic Leforestier
It’s been quite a long time in the making, it follows many acquisition rumours, many merger denials, but it’s finally there: Ovum merges with Informa Telecom and Media.
On paper, it’s the fourth ICT analysis firm of the market, depending on where place the line between analysis and market research. The staff doesn’t change much and they’re keeping the stronger brand, Ovum.
The merged business, which will be fully integrated by the end of May, will be led by Steve Hotham, current MD of Ovum, who will become its CEO. Spread across 23 offices, in 6 continents, Ovum will employ 275 staff, including 180 analysts providing a combination of global and local insight.
The press release doesn’t menti0n end-user influence, a key difference between both firms, but the Ovum Industry Congress is coming soon and will be a good place to assess this.
There are few reasons to change my conclusions from a previous post:
Ovum remains a credible analyst firm in its key markets, so AR folks should not discount it
AR pros should look for opportunities to leverage this 180-analysts strong firm, while watching for coverage gaps
AR pros should consider Ovum’s vertical technology expertise when creating vertical AR plans/programmes as it’s part of its DNA AR pros should check vertical coverage outside of telco
Like many other research firms, Ovum needs to more clearly articulate its differentiation and generate market awareness via sharper thought leadership
Older posts on Ovum:
Filed under: Ovum | Tagged: Ovum | 11 Comments »
Posted on Sunday 5th January 2014 by Ludovic Leforestier
PAC (@PAC_Consultants) did not go as far as Lapland but came back from Northern shores with another “strategic partnership”, this time with Radar Ecosystems (@radareco) -a Swedish firm.
As with TBR, the press release is scant on details but we can speculate the deal is about cross-selling and extending its geographic reach. Continue reading
Filed under: AR, PAC | Tagged: PAC, Radar | 3 Comments »
Posted on Friday 11th October 2013 by Ludovic Leforestier
AGENCY ANALYST RELATIONS POSITION – LONDON
AxiCom’s Analyst Relations Practice is looking for an Account Manager / Senior Account Manager to join the team in London and lead major global B2B and B2C clients.
This role will involve developing AR strategy and executing successful AR programmes for IT (hardware, software and services) and telecommunications clients. The position also offers the exciting opportunity to contribute to the growth of the practice by pitching and winning new business, involving identifying prospects and working with existing PR clients to demonstrate the value of dedicated AR activity.
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Posted on Wednesday 9th October 2013 by Ludovic Leforestier
Today we as our infamous ten probing questions to Leslie Ament (@Hypatia_LeslieA, LinkedIn) from Hypatia Research Group.
What are your coverage areas?
Our team covers enabling technologies and services that empower organizations to capture, manage, analyze and apply customer and market intelligence to accelerate performance and to enhance profitability. These include: Information Management, Data Integration, Governance, Risk and Compliance ; Customer Intelligence such as CRM, Social Intelligence, Customer Service & Support and Digital Marketing ;Business Analytics inclusive of: Business Intelligence (Operational Reporting), Advanced/Predictive Analytics, Text/Contextual Analytics, and Big Data Analytics ; Service Providers such as Management Consultancies, Marketing Services Providers and Agencies. Continue reading
Filed under: Hypathia, IIAR Around In 10 Questions | Tagged: hypathia, IIAR Around In 10 Questions | 1 Comment »
Posted on Monday 7th October 2013 by Ludovic Leforestier
How often are you surprised by an important analyst report impacting your company?
All the time, my life sucks.
Every now and then my morning is ruined.
Not often, sometimes a peripheral analyst will write something unexpected without checking in.
It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.
Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. Continue reading
Filed under: AR Best practices, Guest Post, IIAR Best Practices Paper | Tagged: IIAR Best Practices Paper | Leave a comment »
Posted on Tuesday 1st October 2013 by Ludovic Leforestier
PR Account Executive/Analyst Relations (Technology) Ref: CCB126
If you are Graduate calibre, have a minimum of 12 months’ PR experience gained within an Agency environment, or have successfully obtained an IIAR certificate which means you can demonstrate a strong understanding of Technology, then this top Agency can reward your hard work with an excellent career path.
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