What are your coverage areas?
I cover the European multi-tenant datacenter (colocation – wholesale and retail) markets and hosting and managed services. I focus mostly on the business proposition of providers and geographic and other trends affecting these industries.
What are your opinions of the IT Analysis Marketplace and where do you see it going?
The market is evolving – and it needs to. The way technology is being consumed and delivered is changing rapidly, and in many cases, this means that the ways in which particular elements of the market are measured and reported on also need to adapt to reflect changing trends such as hybrid cloud, IoT, even external impacts such as Brexit and data regulations, etc. This includes my side of the market, where the days of being able to view colocation as a real estate play are long gone. Analyst firms and analysts will increasingly be required to alter the way they view markets as they continue to progress to answer the questions put forward by the IT industry, investors and others relying on insight into the market.
What’s your typical day like?
In my world, this isn’t such a thing as a typical day. One day could begin with a trip to City Airport to visit a client, tour a datacenter or conduct briefings in country. The next could start with yoga, a coffee, then writing of reports. The third day could start with an international inquiry call on the European market, or with my head down working on a deadline for an advisory report. Events such as Brexit, or the removal of Safe Harbour, or a large acquisition often require me to drop everything, focus on associated research while I sit back and wait for the phone to ring – because it inevitably will.
Now, c’mon, tell me an AR horror story?
I am one of those people that prefer to be at the airport three hours prior to an international flight (ok, maybe 2 if leaving from City Airport or if I am only skipping over the Channel). Either way, any time I am at an event and AR books a car for me leaving only an hour to arrive and get to the gate is a horror story. I once got stuck in traffic heading to JFK and only made my flight because it happened to be half an hour delayed!
Author Archive | Ludovic Leforestier
The third winner of the IIAR Analyst Relations Professional of the Year 2017, for Latin America, Renata Barros / Cisco (@RenataBarros, LinkedIn) gives us some insights on how she rose to the challenge and sees influence in her region. Sorry, theatre.
1. What’s been your career path to becoming an AR pro?
Tracy Shouldice / Trend Micro (blog, @TracyShouldice, LinkedIn) is the IIAR AR Professional of the Year 2017 – North America and kindly accepted to share a bit about him and what led to this award. Continue Reading →
2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company.
This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR).
As IT expenditure moves to business lines and to the marketing fiction of customer experience, this is a path also trodden by consultancies: the big four (Deloitte, EY, PwC, KPMG), IT players such as IBM and Accenture and the TWICH (Tech Mahindra, Wipro, Infosys, TCS, Cognizant, HCL) as well as regional players such as BearingPoint have all been buying digital agencies. This potentially brings Gartner’s mainstream RAS (Research Advisory Services) in competition with those service companies as well as specialists such as Sapient Nitro (Gartner consulting sometimes already competes with some of those players. Continue Reading →
This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday.
Firstly, the acquisition of CEB by Gartner is notable for three reasons:
So this is not a META Group style margins-led competitive take-out (2005) but more an expansion into new markets just like in 2009 as Gartner bought AMR, SCM World and Burton to address techies and supply chain roles.
Where does that leave IDC and the others?
Peggy O’Neill, Senior Director, Analyst Relations at Informatica, (@pegoneill, LinkedIn) is the IIAR AR Professional of the Year 2016 for North America. In this interview, she discloses a few best AR practices from her own shop.
- What’s been your career path to becoming an AR pro?
I was a former analyst at Gartner and Nielsen/NetRatings and Oracle recruited me to head its analyst relations program in 2001.
Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.
AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. Continue Reading →
The Institute of Industry Analyst Relations, the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2016 and the IIAR AR Team of the Year 2016
London, Wednesday 6th July 2016. The survey looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘Three Rs’ of AR:
The board would like to thank them for their support in 2015 and is looking forward to John and Debleena’s continued engagement.
Two candidates have stepped forward for those positions and therefore were confirmed immediately. From January, the new board for the next 12 months is presented below. Continue Reading →
The IIAR mainframe has been humming… and the winners will be announced tomorrow ( 1st December 2015) at the IIAR Christmas Party in London.
The IIAR Analyst of The Year has been running since 2008, see below the past winners.
- The IIAR Analyst of the Year 2014
- The IIAR Analyst Firm of the Year 2014
- The IIAR “Tragic Quadrant”
- The IIAR Analyst of The Year 2012 was Alex Soejarto, Gartner
- The IIAR Analyst of The Year 2011 was Phil Fersht / HfS Research
- The IIAR Analyst of The Year 2010 was Phil Fersht / HfS
- The IIAR Analyst of The Year 2009 was Ray Wang back then at Forrester
- The IIAR Analyst of The Year 2008 was Ray Wang / Forrester
Venue: Hilton Diagonal Mar Barcelona Hotel, Carrer del Taulat, 262-264, 08019 Barcelona, Spain
Time: 0830 local time
- IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014
- IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013
- Gartner Symposium/ITxpo 2013 – Leading in a Digital World
- IIAR AR Cafe – Gartner Symposium, Barcelona on 7 November
- IIAR AR US Cafe – Gartner Symposium, Orlando on 21 Oct
- IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011
I’ve been watching analysts for a long time and think this is fascinating -I was waiting for such a “JD Power of Tech” for a long time.
If they get it right, it will finally change the analyst business. Continue Reading →
The IIAR is delighted to announce the winners of the 2014
IIAR Analyst of the Year
AND THE WINNERS ARE… Continue Reading →
The IIAR is delighted to announce the winners of the 2014
IIAR Analyst Firm of the Year
AND THE WINNERS ARE… Continue Reading →
- a piece in Information Week by David Carr (LinkedIn, @DavidFCarr) >
Gartner Magic Quadrant: NetScout Says Secret Is Green
- And this post by Duncan Chapple (LinkedIn, @DuncanChapple) of Kea >
Netscout unwisely sues Gartner for “Pay for Play”
- And finally this post by Richard Stiennon (LinkedIn, @stiennon) >
NetScout’s Great Blunder: Suing Gartner
- Duncan Chapple: Netscout continues unwise Gartner suit
- The Gartner methodology is quite solid nowadays, however the firm is still expressing an opinion by the choices it makes on inclusion criteria and weightings for instance.
Madan Sheina, one of Ovum’s highly regarded Analysts, tragically passed away recently. Madan possessed a rare combination of talents which allowed him to become a world class analyst, respected manager, a generous collaborator, and a fierce ambassador for quality. He was also always great fun to be around. Everyone at Ovum will remember him in terms of the profound impact he had, and will continue to have, on our business, our research, and our clients.
At 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.
They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue Reading →
Just hot from the press, French IT analysis firms CXP and PAC announced their merger. The press release below is scant on details, but it seems that VC-funded CXP snapped up privately owned PAC, both of which took over German firms BARC and Berlecon in the last few years.
On paper, it’s a good fit. Of course culturally, both being Franco-German and also on the business side with PAC selling to IT vendors and CXP mostly to IT users.
Their claim to be the leading European analysis firm conveniently forgets Ovum however…
More to follow soon.
Updated 15/06/14: register here for a an IIAR call with:
- Laurent Calot / CEO, CXP (LinkedIn, @LaurentCalot)
- Frederic Munch / CEO, PAC (LinkedIn, @FredMunch)
- Moderator: Ludovic Leforestier (LinkedIn, @lludovic)
Analyst Relations Manager
San Francisco, CA | Seattle, WA | Portland, OR
The Role Continue Reading →