[JOB POSTING] Mashery – Analyst Relations Manager – CA, WA, OR / USA

Analyst Relations Manager

San Francisco, CA | Seattle, WA | Portland, OR

 

The Role Continue reading

Ovum finally gets assimilated

ovum[1]It’s been quite a long time in the making, it follows many acquisition rumours, many merger denials, but it’s finally there: Ovum merges with Informa Telecom and Media.

On paper, it’s the fourth ICT analysis firm of the market, depending on where place the line between analysis and market research. The staff doesn’t change much and they’re keeping the stronger brand, Ovum.

The merged business, which will be fully integrated by the end of May, will be led by Steve Hotham, current MD of Ovum, who will become its CEO. Spread across 23 offices, in 6 continents, Ovum will employ 275 staff, including 180 analysts providing a combination of global and local insight.

The press release doesn’t menti0n end-user influence, a key difference between both firms, but the Ovum Industry Congress is coming soon and will be a good place to assess this.

 

There are few reasons to change my conclusions from a previous post:

  • Ovum remains a credible analyst firm in its key markets, so AR folks should not discount it

  • AR pros should look for opportunities to leverage this 180-analysts strong firm, while watching for coverage gaps

  • AR pros should consider Ovum’s vertical technology expertise when creating vertical AR plans/programmes as it’s part of its DNA AR pros should check vertical coverage outside of telco
  • Like many other research firms, Ovum needs to more clearly articulate its differentiation and generate market awareness via sharper thought leadership

 

Older posts on Ovum:

PAC does Nordic

ImageImage

PAC (@PAC_Consultants) did not go as far as Lapland but came back from Northern shores with another “strategic partnership”, this time with Radar Ecosystems (@radareco) -a Swedish firm.

As with TBR, the press release is scant on details but we can speculate the deal is about cross-selling and extending its geographic reach. Continue reading

[JOB POSTING] AGENCY ANALYST RELATIONS POSITION – LONDON

AGENCY ANALYST RELATIONS POSITION – LONDON

AxiCom’s Analyst Relations Practice is looking for an Account Manager / Senior Account Manager to join the team in London and lead major global B2B and B2C clients.

This role will involve developing AR strategy and executing successful AR programmes for IT (hardware, software and services) and telecommunications clients. The position also offers the exciting opportunity to contribute to the growth of the practice by pitching and winning new business, involving identifying prospects and working with existing PR clients to demonstrate the value of dedicated AR activity.

Continue reading

Around Leslie Ament from Hypatia in 10 questions

Hypatia_CameoToday we as our infamous ten probing questions to Leslie Ament (@Hypatia_LeslieA, LinkedIn) from Hypatia Research Group.

  1. What are your coverage areas?
    Our team covers enabling technologies and services that empower organizations to capture, manage, analyze and apply customer and market intelligence to accelerate performance and to enhance profitability.  These include: Information Management, Data Integration, Governance, Risk and Compliance ; Customer Intelligence such as CRM, Social Intelligence, Customer Service & Support and Digital Marketing ;Business Analytics inclusive of: Business Intelligence (Operational Reporting), Advanced/Predictive Analytics, Text/Contextual Analytics, and Big Data Analytics ; Service Providers such as Management Consultancies, Marketing Services Providers and Agencies. Continue reading

[GUEST POST] Quiz: How Mature is Your Analyst Relations Program?

  1. How often are you surprised by an important analyst report impacting your company?

    1. All the time, my life sucks.

    2. Every now and then my morning is ruined.

    3. Not often, sometimes a peripheral analyst will write something unexpected without checking in.

    4. It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.

    5. Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. Continue reading

[AR JOB POSTING] PR Account Executive/Analyst Relations / London

PR Account Executive/Analyst Relations (Technology)  Ref: CCB126

If you are Graduate calibre, have a minimum of 12 months’ PR experience gained within an Agency environment, or have successfully obtained an IIAR certificate which means you can demonstrate a strong understanding of Technology, then this top Agency can reward your hard work with an excellent career path.

Continue reading

PAC and TBR announce a ‘strategic global partnership.’ Yep.

[This post are my views only, not that of the IIAR board or my employer]

PAC (Pierre Audoin Consultants) and TBR (Technology Business Research) announced last week a ‘global strategic partnership’. The press release is scant on details about the exact terms of the collaboration but they point out that they complement themselves geographically, with TBR based mostly (if only?) in the USA and PAC being a Franco-German (or actually Germano-French) firm. Continue reading

The Ray Constellation Experience

Constellation Research has announced today that it is taking a new step in its development and hired a CEO -see press release below- in the person of Bridget Chambers (@bridgchambers, LinkedIn), who comes from the SAP User Group.

I spoke yesterday to Constellation’s founder (and IIAR Analyst of the year 2009), Ray Wang (@rwang0, LinkedIn) and Bridget and as usual found the conversation fascinating. This post is not a position from the IIAR, its members or board, not my employer  -just a sum of personal thoughts. Comments are welcome of course. Continue reading

Don’t tell my mother I work in AR, she believes I’m a pianist…

Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.

AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. Continue reading

Follow

Get every new post delivered to your Inbox.

Join 2,712 other followers

%d bloggers like this: