The third winner of the IIAR Analyst Relations Professional of the Year 2017, for Latin America, Renata Barros / Cisco (@RenataBarros, LinkedIn) gives us some insights on how she rose to the challenge and sees influence in her region. Sorry, theatre.
Author Archive | Ludovic Leforestier
Tracy Shouldice / Trend Micro (blog, @TracyShouldice, LinkedIn) is the IIAR AR Professional of the Year 2017 – North America and kindly accepted to share a bit about him and what led to this award. Continue Reading →
2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company.
This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR).
As IT expenditure moves to business lines and to the marketing fiction of customer experience, this is a path also trodden by consultancies: the big four (Deloitte, EY, PwC, KPMG), IT players such as IBM and Accenture and the TWICH (Tech Mahindra, Wipro, Infosys, TCS, Cognizant, HCL) as well as regional players such as BearingPoint have all been buying digital agencies. This potentially brings Gartner’s mainstream RAS (Research Advisory Services) in competition with those service companies as well as specialists such as Sapient Nitro (Gartner consulting sometimes already competes with some of those players. Continue Reading →
This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday.
Firstly, the acquisition of CEB by Gartner is notable for three reasons:
So this is not a META Group style margins-led competitive take-out (2005) but more an expansion into new markets just like in 2009 as Gartner bought AMR, SCM World and Burton to address techies and supply chain roles.
Where does that leave IDC and the others?
Peggy O’Neill, Senior Director, Analyst Relations at Informatica, (@pegoneill, LinkedIn) is the IIAR AR Professional of the Year 2016 for North America. In this interview, she discloses a few best AR practices from her own shop.
- What’s been your career path to becoming an AR pro?
I was a former analyst at Gartner and Nielsen/NetRatings and Oracle recruited me to head its analyst relations program in 2001.
Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.
AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. Continue Reading →
The Institute of Industry Analyst Relations, the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2016 and the IIAR AR Team of the Year 2016
London, Wednesday 6th July 2016. The survey looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘Three Rs’ of AR:
The board would like to thank them for their support in 2015 and is looking forward to John and Debleena’s continued engagement.
Two candidates have stepped forward for those positions and therefore were confirmed immediately. From January, the new board for the next 12 months is presented below. Continue Reading →
The IIAR mainframe has been humming… and the winners will be announced tomorrow ( 1st December 2015) at the IIAR Christmas Party in London.
The IIAR Analyst of The Year has been running since 2008, see below the past winners.
- The IIAR Analyst of the Year 2014
- The IIAR Analyst Firm of the Year 2014
- The IIAR “Tragic Quadrant”
- The IIAR Analyst of The Year 2012 was Alex Soejarto, Gartner
- The IIAR Analyst of The Year 2011 was Phil Fersht / HfS Research
- The IIAR Analyst of The Year 2010 was Phil Fersht / HfS
- The IIAR Analyst of The Year 2009 was Ray Wang back then at Forrester
- The IIAR Analyst of The Year 2008 was Ray Wang / Forrester
Venue: Hilton Diagonal Mar Barcelona Hotel, Carrer del Taulat, 262-264, 08019 Barcelona, Spain
Time: 0830 local time
- IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014
- IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013
- Gartner Symposium/ITxpo 2013 – Leading in a Digital World
- IIAR AR Cafe – Gartner Symposium, Barcelona on 7 November
- IIAR AR US Cafe – Gartner Symposium, Orlando on 21 Oct
- IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011
I’ve been watching analysts for a long time and think this is fascinating -I was waiting for such a “JD Power of Tech” for a long time.
If they get it right, it will finally change the analyst business. Continue Reading →
The IIAR is delighted to announce the winners of the 2014
IIAR Analyst of the Year
AND THE WINNERS ARE… Continue Reading →
The IIAR is delighted to announce the winners of the 2014
IIAR Analyst Firm of the Year
AND THE WINNERS ARE… Continue Reading →
- a piece in Information Week by David Carr (LinkedIn, @DavidFCarr) >
Gartner Magic Quadrant: NetScout Says Secret Is Green
- And this post by Duncan Chapple (LinkedIn, @DuncanChapple) of Kea >
Netscout unwisely sues Gartner for “Pay for Play”
- And finally this post by Richard Stiennon (LinkedIn, @stiennon) >
NetScout’s Great Blunder: Suing Gartner
- Duncan Chapple: Netscout continues unwise Gartner suit
- The Gartner methodology is quite solid nowadays, however the firm is still expressing an opinion by the choices it makes on inclusion criteria and weightings for instance.
Madan Sheina, one of Ovum’s highly regarded Analysts, tragically passed away recently. Madan possessed a rare combination of talents which allowed him to become a world class analyst, respected manager, a generous collaborator, and a fierce ambassador for quality. He was also always great fun to be around. Everyone at Ovum will remember him in terms of the profound impact he had, and will continue to have, on our business, our research, and our clients.
At 17:00 on the 26th June, the UK arm of the IIAR is meeting with Steve Hotham CEO of the newly merged Ovum / ITM Research company (which is branded Ovum), along with Martin Hill, MD of Ovum’s Telecoms Research and Consulting, and Ian Charlesworth, MD of Ovum’s IT Research and Consulting.
They will be presenting the new Ovum organisation and its new product range and capabilities as well as explaining the many changes that have taken place as a result of the merger, which was announced in April. Continue Reading →
Just hot from the press, French IT analysis firms CXP and PAC announced their merger. The press release below is scant on details, but it seems that VC-funded CXP snapped up privately owned PAC, both of which took over German firms BARC and Berlecon in the last few years.
On paper, it’s a good fit. Of course culturally, both being Franco-German and also on the business side with PAC selling to IT vendors and CXP mostly to IT users.
Their claim to be the leading European analysis firm conveniently forgets Ovum however…
More to follow soon.
Updated 15/06/14: register here for a an IIAR call with:
- Laurent Calot / CEO, CXP (LinkedIn, @LaurentCalot)
- Frederic Munch / CEO, PAC (LinkedIn, @FredMunch)
- Moderator: Ludovic Leforestier (LinkedIn, @lludovic)
Analyst Relations Manager
San Francisco, CA | Seattle, WA | Portland, OR
The Role Continue Reading →
It’s been quite a long time in the making, it follows many acquisition rumours, many merger denials, but it’s finally there: Ovum merges with Informa Telecom and Media.
On paper, it’s the fourth ICT analysis firm of the market, depending on where place the line between analysis and market research. The staff doesn’t change much and they’re keeping the stronger brand, Ovum.
The merged business, which will be fully integrated by the end of May, will be led by Steve Hotham, current MD of Ovum, who will become its CEO. Spread across 23 offices, in 6 continents, Ovum will employ 275 staff, including 180 analysts providing a combination of global and local insight.
The press release doesn’t menti0n end-user influence, a key difference between both firms, but the Ovum Industry Congress is coming soon and will be a good place to assess this.
There are few reasons to change my conclusions from a previous post:
Ovum remains a credible analyst firm in its key markets, so AR folks should not discount it
AR pros should look for opportunities to leverage this 180-analysts strong firm, while watching for coverage gaps
AR pros should consider Ovum’s vertical technology expertise when creating vertical AR plans/programmes as it’s part of its DNAAR pros should check vertical coverage outside of telco
Like many other research firms, Ovum needs to more clearly articulate its differentiation and generate market awareness via sharper thought leadership
Older posts on Ovum:
- Ovum, the quietly competent of ICT research industry?
- Ovum lays out its strategy to the IIAR
- IIAR US Teleconference with Ovum MD – Q&A session
- [GUEST POST] Despite it all, Ovum is still a tier one analyst
- Ovum AR community call tomorrow (22/11/11)
- Ovum divorces from Datamonitor and graduates to Informa ownership
- Ovum launches its ‘brief a ton’
- Ovum’s got a brand new AR soapbox
- IIAR Discussion Group – OVUM to Discuss the Black Book of Outsourcing
- The British Are Coming! Datamonitor stalks Gartner analysts
- WORLD EXCLUSIVE: Gideon Gartner on the IIAR Blog!
- An update from Ovum
- Brief summary of the last IIAR Forum presentation by Datamonitor