As with TBR, the press release is scant on details but we can speculate the deal is about cross-selling and extending its geographic reach. Continue reading
AxiCom’s Analyst Relations Practice is looking for an Account Manager / Senior Account Manager to join the team in London and lead major global B2B and B2C clients.
This role will involve developing AR strategy and executing successful AR programmes for IT (hardware, software and services) and telecommunications clients. The position also offers the exciting opportunity to contribute to the growth of the practice by pitching and winning new business, involving identifying prospects and working with existing PR clients to demonstrate the value of dedicated AR activity.
What are your coverage areas?
Our team covers enabling technologies and services that empower organizations to capture, manage, analyze and apply customer and market intelligence to accelerate performance and to enhance profitability. These include: Information Management, Data Integration, Governance, Risk and Compliance ; Customer Intelligence such as CRM, Social Intelligence, Customer Service & Support and Digital Marketing ;Business Analytics inclusive of: Business Intelligence (Operational Reporting), Advanced/Predictive Analytics, Text/Contextual Analytics, and Big Data Analytics ; Service Providers such as Management Consultancies, Marketing Services Providers and Agencies. Continue reading
How often are you surprised by an important analyst report impacting your company?
All the time, my life sucks.
Every now and then my morning is ruined.
Not often, sometimes a peripheral analyst will write something unexpected without checking in.
It would be unusual, as my analysts know I’m a maniac about draft review and I’m pestering them all the time about coverage anyway.
Seldom, as I have good visibility into their research agendas, and in fact I suggested the last two report topics for my key analysts. Continue reading
PR Account Executive/Analyst Relations (Technology) Ref: CCB126
If you are Graduate calibre, have a minimum of 12 months’ PR experience gained within an Agency environment, or have successfully obtained an IIAR certificate which means you can demonstrate a strong understanding of Technology, then this top Agency can reward your hard work with an excellent career path.
[This post are my views only, not that of the IIAR board or my employer]
PAC (Pierre Audoin Consultants) and TBR (Technology Business Research) announced last week a ‘global strategic partnership’. The press release is scant on details about the exact terms of the collaboration but they point out that they complement themselves geographically, with TBR based mostly (if only?) in the USA and PAC being a Franco-German (or actually Germano-French) firm. Continue reading
Constellation Research has announced today that it is taking a new step in its development and hired a CEO -see press release below- in the person of Bridget Chambers (@bridgchambers, LinkedIn), who comes from the SAP User Group.
I spoke yesterday to Constellation’s founder (and IIAR Analyst of the year 2009), Ray Wang (@rwang0, LinkedIn) and Bridget and as usual found the conversation fascinating. This post is not a position from the IIAR, its members or board, not my employer -just a sum of personal thoughts. Comments are welcome of course. Continue reading
Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.
AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. Continue reading
PPR – a WPP company is seeking candidates with 4-5 years of experience in technology communications and a passion for industry analyst relations. The primary role is management of analyst relations for consumer and business end user devices (i.e., laptops, workstations, printers); cloud client computing (i.e., desktop virtualization solutions, cloud client devices, personal cloud software) and corporate AR for a global technology brand. A quarter of the role will be dedicated to additional AR/PR programs. The individual would join our team based in our San Francisco, Austin or New York office. Continue reading