IIAR> Analyst Firm Webinar: BARC (09/25)

After an eventful summer marked by the AR Forum and the launch of the India Chapter, the IIAR> returns to its analyst firm webinar series, this time featuring Dr. Carsten Bange, founder and CEO of BARC (Business Application Research Center), a leading European analyst firm specializing in data, business intelligence, and analytics. Established over 25 years ago, BARC has grown to a team of 50 professionals dedicated to helping organizations transform into data-driven entities. Their comprehensive research spans various sectors, including enterprise content management, customer relationship management, and enterprise resource planning .

BARC’s business model encompasses subscription-based research reports, consulting services, and interactive events, catering to both end users and technology vendors. Their well known BARC Score methodology provides unbiased evaluations of software vendors and products, aiding companies in making informed decisions .

During the webinar, Dr. Bange will delve into BARC’s research methodologies and discuss how AR teams can effectively engage with BARC’s analysts to maximize collaboration and influence. Don’t miss this opportunity to gain valuable insights from one of Europe’s foremost experts in data and analytics.

Our guest from BARC will be:

• Carsten Bange / Founder and CEO, BARC (LinkedIn)

This IIAR> Webinar will be hosted by:

• Laurel Davis-Lyons / Senior Director, Industry and External Affairs, HERE Technologies, IIAR> Member (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social)

Date> Thursday 11th September 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Video highlights

Other IIAR> Analyst Firm Webinars

• IIAR> Webinar : Independent Analyst Panel Highlights (06/26)
• IIAR> Independent Analyst Panel, (06/26)
• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)

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