IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)

Join us for a thought-provoking IIAR> webinar on The Psychology of Personal Influence in Analyst Relations, where Chris Germann will explore how proven principles of persuasion can elevate your impact with industry analysts. Drawing on Dr. Robert Cialdini’s renowned framework of seven influence principles, we’ll take a deep dive into the two or three that matter most in the context of AR—unpacking how they drive credibility, trust, and analyst advocacy. Whether you’re new to AR or a seasoned pro, this session will offer fresh insights into the human dynamics that shape analyst perception and response.

This IIAR> webinar will be hosted by the IIAR> Editorial Committee:

• Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn)
• Noelle Shipley / Independent AR professional (@noeyshipley, Linkedin)
• Robin Schaffer / Principal AR Consultant, Schaffer AR (@robinjs19, LinkedIn)
• Sarita Kincaid / VP Corporate Communications, SugarCRM (LinkedIn, @saritakAR)

Date> Thursday, July 24, 2025
Time> 0800 PDT / 1100 EDT / 1600 BST / 2030 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• Check our discussion thread on webinars in the IIAR> Members discussion forum
• The presentation slides of this webinar will be available to Members on the IIAR> Members file library.
• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Other IIAR> Analyst Firm Webinars

• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)
• IIAR> Webinar : Psychology of Personal Influence in Analyst Relations (07/25)