The IIAR> (Institute of Influencer & Analyst Relations) is thrilled to announce the formation of our new India chapter and the appointment of its dynamic inaugural Chapter Co-Leads! As the analyst relations profession continues its exciting growth trajectory in India, we are delighted to welcome experienced leaders who will champion and cultivate our community in this vital region.
These individuals bring a wealth of diverse experience within the analyst relations landscape and have demonstrated a strong passion for collaboration and the advancement of the AR discipline.Please join us in extending a warm welcome to our dedicated Co-Leads:
- Akshaya Sona Sri (LinkedIn): Analyst Relations Lead at Zoho, brings a passionate, regionally grounded perspective to AR across India, APAC, and MEA, combining global experience with a drive to elevate understanding of AR’s strategic impact.
- Astha Nagrath (LinkedIn): Global Head – Analyst Relations, TCS Cybersecurity Business, brings deep expertise in global and regional AR, combined with a strong background in CXO engagement and a commitment to elevating AR’s strategic voice within leadership conversations.
- Bhushan Marathe (LinkedIn): founder of Marathe Analyst Relations and certified IIAR> AR professional, brings entrepreneurial drive and nearly a decade of experience building AR programs that support both growing companies and the broader AR community in India.
- Kumar Pallav (LinkedIn): a certified IIAR> AR professional at HCLTech with over 15 years of experience, brings a strong track record in strategic analyst engagement, a collaborative mindset, and a passion for strengthening the AR community through shared learning and mentorship.
- Tathagata Das Sarma (LinkedIn): Senior Director at Whatfix, brings over 15 years of experience in analyst relations and market intelligence, along with a passion for mentorship and a vision to elevate AR in India as both a strategic function and a collaborative community.
We are incredibly excited about the energy and vision that our Chapter Co-Leads will bring to the IIAR> India chapter. Their leadership will be instrumental in:
- Building a strong IIAR> community in India: Connecting AR professionals from across the nation.
- Facilitating the exchange of best practices: Sharing knowledge and insights relevant to the unique dynamics of the Indian market.
- Elevating the strategic importance of analyst relations: Increasing understanding and appreciation for the AR function within organizations.
- Developing valuable resources and events: Tailoring content and activities to meet the specific needs of the Indian AR community.
The IIAR> is committed to empowering our regional chapters to thrive and create vibrant, engaged communities for our members. Under the guidance of this team, the India Chapter will quickly become a central hub for AR professionals to network, learn, and advance their careers.
To kick things off, the India Chapter is hosting its Inaugural webinar scheduled for 21 August, aiming to introduce AR professionals to the unique benefits of IIAR> membership. This will be a one time opportunity for non-members to join an IIAR> event and see what we offer before becoming a member – not to be missed!
You can register for the India Chapter Inaugural Webinar here:
India’s Emerging Marketing Powerhouse: The Analyst Relations Profession Register Now
Date> Thursday, 21st August, 2025
Time> 1500 IST / 1030 BST / 0530 EDT / (other time zones)
About the IIAR>
The Institute for Influencer and Analyst Relations (IIAR>) is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practices amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. www.analystrelations.org Find us on LinkedIn > https://www.linkedin.com/company/institute-of-industry-analyst-relations/
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