IIAR> Discussion Group: AR and Marketing, 22nd August

While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them.  Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help achieve their goals, while also helping AR enhance its value in the organization.

• Analyst insights for messaging reviews, positioning and beyond
• The value of earned content and how to leverage it. 
• Leveraging marketing analysts to improve tactics 

This IIAR> Webinar will be hosted by the IIAR> North American Chapter Co-Leads:

• Susan Peters / Director, Analyst Relations at SUSE LLC (LinkedIn)
• Nathan Herrman / AR Manager, Cradlepoint at Ericsson (LinkedIn)
• Rachel Kaltenbach / Director, Global Analyst Relations, Veeam (LinkedIn) 
• Christopher Manfredi / Global Analyst Relations Director, Sprout Social (LinkedIn)

Date> Thursday 22nd August 2024
Time> 1100 PDT / 1400 EDT (other time zones)

Slides and recording will be available on the IIAR> Members Area

• Check our discussion thread on this webinar in the IIAR> Members discussion forum
• The presentation slides of this webinar will be available to Members on the IIAR> Members file library.
• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Other IIAR> Discussion Groups

• Measuring analyst influence: turning IIAR> Awards insights into action (03/26)
• IIAR> Discussion Group: The Dangers of AI for AR (02/26)
• IIAR> Discussion Webinar: RFI response-generating AI tools (01/26)
• IIAR> Discussion Group: the impact of AI on analyst relations roles (10/25)
• IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)
• Expanding AR’s Toolbox: Non-traditional AR Services (05/25)
• IIAR> Independent Analysts Panel (03/25)
• IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)
• IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December
• IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September