IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)

Join us as we ring in the new year with enthusiasm, purpose, and a commitment to advancing the AR profession! Our first webinar of the year will focus on setting professional New Year’s resolutions that inspire growth and innovation. Whether you’re aiming to elevate your AR program to new heights, streamline processes with fresh organizational hacks, or build stronger connections with analysts, there’s no better way to kick off 2025 than by sharing ideas with your peers.

What’s on the Agenda?
We’ll dive into an engaging discussion about the various types of AR programs and professionals that drive our field forward. Analyst relations isn’t a one-size-fits-all profession—it’s a dynamic, multifaceted field where practitioners specialize in diverse areas

Looking Ahead: The Future of AR
What’s next for analyst relations? Together, we’ll brainstorm what the future might hold for our profession. Will we see more AI-driven insights shaping our strategies? How might analyst influence change in an increasingly complex buyer landscape? What opportunities lie ahead to elevate the value of AR in organizations?

Don’t Miss Out!
This is your opportunity to connect with AR professionals across North America, exchange ideas, and gain insights that will set the tone for a successful year. Whether you’re new to AR, a seasoned practitioner, or an AR executive shaping the industry’s direction, this event is for you.

Start 2025 with the IIAR> community. Let’s inspire, collaborate, and innovate together!

This IIAR> Webinar will be hosted by the IIAR> North American Chapter Co-Leads:

• Susan Peters / Director, Analyst Relations at SUSE LLC (LinkedIn)
• Nathan Herrman / AR Manager, Ericsson (LinkedIn)
• Rachel Kaltenbach / Director, Global Analyst Relations, Veeam (LinkedIn)
• Christopher Manfredi / Global Analyst Relations Director, Sprout Social (LinkedIn)

Date> Thursday 16 January 2025
Time> 1100 PST / 1400 EST (other time zones)

Slides will be available on the IIAR> Members Area

• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content.
• Check our discussion thread on this webinar in the IIAR> Members discussion forum
• The presentation slides of this webinar will be available to Members on the IIAR> Members file library.

Other IIAR> Analyst Firm Discussion Groups

• Measuring analyst influence: turning IIAR> Awards insights into action (03/26)
• IIAR> Discussion Group: The Dangers of AI for AR (02/26)
• IIAR> Discussion Webinar: RFI response-generating AI tools (01/26)
• IIAR> Discussion Group: the impact of AI on analyst relations roles (10/25)
• IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)
• Expanding AR’s Toolbox: Non-traditional AR Services (05/25)
• IIAR> Independent Analysts Panel (03/25)
• IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)
• IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December
• IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September