IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December

Are you starting a new AR position or needing to revamp your AR program?

Or are you simply planning 2025?

With 2025 just around the corner, developing a well-thought-out 30/ 60/ 90-day AR plan can set the foundation for effective engagement and collaboration, ultimately driving positive outcomes for your organization. It can showcase the value of your company’s offerings and drive positive perceptions among analysts. 

By breaking down the plan into manageable timeframes, AR professionals can focus on short-term goals while keeping sight of the bigger picture and long-term objectives.  

In this discussion group, IIAR> members will have an opportunity to participate in a discussion about creating a 30/60/90-day AR Plan. We will explore the key components of a successful 30/60/90-day AR plan and provide actionable insights for AR professionals looking to excel in their roles. The IIAR Discussion Group will examine these topics in detail.

• How can you confidently navigate the complex landscape of analyst relations by understanding company goals, setting clear objectives, and developing a strategy?
• What do you need to audit the current analyst relationships and engagements thoroughly?
• How can we effectively present a plan of achievements and insights from the 30/60/90 AR plan to internal stakeholders to demonstrate the value of AR activities and drive alignment throughout the organization?
• Develop a plan for sustained analyst engagement beyond the initial 90 days, emphasizing relationship-building and strategic collaboration.
• How to ensure messaging and positioning align with analyst feedback and market trends for relevance and resonance.

This IIAR> Webinar will be hosted by the IIAR> Editorial Committee:

• Chris Germann / Independent AR professional, IIAR> Member (LinkedIn)
• Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn, @saritakAR)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn)
• Robin Schaffer / Principal AR Consultant, Schaffer AR (@robinjs19, LinkedIn)
• Noelle Shipley / Independent AR professional (@noeyshipley, Linkedin)

Register now

Date> Thursday 19th December 2024
Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• Check our discussion thread on this webinar soon in the IIAR> Members discussion forum.
• The presentation slides of this webinar will be available to Members on the IIAR> Members file library.
• The full recording of this webinar will be available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content.
• IIAR> Best Practice Paper : The 30-60-90-Day AR Plan

Other IIAR> Analyst Firm Discussion Groups

• Measuring analyst influence: turning IIAR> Awards insights into action (03/26)
• IIAR> Discussion Group: The Dangers of AI for AR (02/26)
• IIAR> Discussion Webinar: RFI response-generating AI tools (01/26)
• IIAR> Discussion Group: the impact of AI on analyst relations roles (10/25)
• IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, (06/25)
• Expanding AR’s Toolbox: Non-traditional AR Services (05/25)
• IIAR> Independent Analysts Panel (03/25)
• IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR (01/25)
• IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December
• IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September