IIAR> Analyst Firm Webinar: Informa TechTarget (01/25)

Another update with the IIAR> and the analyst firms from Omdia, ESG, TechTarget, Canalys, IHS Markit, Heavy Reading, etc. See our previous post here > Informa offloads Omdia and merges it with Techtarget

In September 2024, we met with Omdia’s team, where they outlined their vision for 2025 and their integration with TechTarget. This merger is part of Informa TechTarget’s larger mission to connect technology buyers and sellers, leveraging a combined audience of over 50 million users, 750 experts, and 220 websites to deliver precision targeting and market expertise.

In this webinar, we’ll hear how TechTarget and Informa Tech’s digital businesses have joined forces to form Informa TechTarget to “inform, influence and connect the world’s technology buyers and sellers to accelerate growth from R&D to ROI.”

This session will focus specifically on the industry analyst firms, and how they will benefit from being part of the new company.

The new entity has over 750 editors, journalists and expert analysts, 220+ branded websites and more than 50 million permissioned first-party audience members for targeting with precision and confidence. This combination of audiences, intent data and marketing expertise offers “expert-led, data-driven services that deliver significant, measurable impact to [their] clients, from content and advertising that creates awareness and thought leadership to demand generation that converts into sales pipeline.”

AR pros will be quite interested in how the individual brands listed above will survive –or not.

Our guests from Omdia will be:

• Bill Morelli / I&A President, Omdia (LinkedIn)
• Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin)
• Iva Gotovac / VP Marketing , Omdia (Linkedin)

This IIAR> Webinar will be hosted by:

• Peter Darling / Senior Director Global Analyst Relations, SAP (LinkedIn)
• Crystal Golightly / IIAR> Board Member and VP, Customer Experience and Operations, ARInsights (LinkedIn)
• Nathan Herrman / AR Manager, Ericsson (LinkedIn)
• Ludovic Leforestier / IIAR> Board Member and Founder Starsight (LinkedIn, @lludovic.bsky.social)

Date> Thursday 23rd December
Time>  0800 PST / 1100 EST / 1600 BST / 2130 IST (other time zones)

Slides and recording will be available on the IIAR> Members Area

• Check our discussion thread on this webinar in the IIAR> Members discussion forum
• The presentation slides of this webinar is available to Members on the IIAR> Members file library.
• The full recording of this webinar is available to Members on the IIAR> Members video library.
• Become an IIAR> member today to receive access to the LIVE streaming or to the stored content

Video highlights

Previous IIAR> blog posts on Omdia

• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• Celebrating Excellence: IIAR> AOTY & ARPOTY 2025 Awards Launch (12/25)
• The IIAR> 2025 London Xmas Party London – Sponsored by Omdia, Verdantix, Narrativeworx and Amdocs (12/25)
• IIAR> Analyst Firm Webinar: Informa TechTarget – Highlights (01/25)
• IIAR> Analyst Firm Webinar: Informa TechTarget (01/25)
• IIAR> Analyst Firm Webinar Highlights: Bill Morelli, Evan Kirchheimer and Iva Gotovac / Omdia (9/24)
• IIAR> Analyst Firm Webinar: Omdia, 26th September
• Informa offloads Omdia and merges it with Techtarget
• IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

Other IIAR> Analyst Firm Webinars

• IIAR> Independent Analyst Panel, 23rd June 2026
• IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)
•  IIAR> Analyst Firm Webinar: Omdia (04/26)
• IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)
• IIAR> Analyst Firm Webinar: IDC (02/26)
• IIAR> Analyst Firm Webinar : Dresner Advisory Services – Highlights (10/25)
• IIAR> Analyst Firm Webinar: Dresner Advisory (10/25)
• IIAR> Analyst Firm Webinar : BARC – Highlights (09/25)
• IIAR> Webinar on Expanding AR’s Toolbox: Non-Traditional AR Services – Highlights (05/25)
• IIAR> Analyst Firm Webinar: BARC (09/25)