IIAR> Webinar: Building a Skilled AR Team during the Great Opportunity

As a follow up to the IIAR> Awards 2021, join us for an engaging and informative “ deep dive” session  with some of the leading AR Pros in the industry to understand the most important qualities, tasks and activities that Analyst Relations Professionals should focus on transferring to their peers during one’s resignation.

IIAR> Webinar on Building a Skilled AR Team during the Great Opportunity

The panel will feature: 

Join us on April 13th 2022 at 1700-1800 BST for an IIAR> Members interactive session hosted by IIAR> Awards Committee members  Gerry Van Zandt (LinkedIn, @gerryvz), Aniruddho Mukherjee (LinkedIn, @aniruddho) / IIAR> Board Member and Analyst Relations Lead – Database and Compute, AWS EMEA, and Crystal Golightly(Linkedin, @crysgolightly) IIAR> Board Member & VP of AR Insights and leverage their feedback to deliver the most effective results for your stakeholders. 

During the session, we will discuss: 

  • What does it take to become successful as an AR Pro?
  • How can you optimize for maximum AR responsiveness and efficiency?
  • Collaborating & dealing with complex analyst engagements
  • Strategies for maximizing contract negotiations
  • Pushing back on analyst sales reps
  • Three uses of effective AR budget spend

Industry Analyst Relations has an increasingly strategic role in many organizations because of the significant impact it can have on sales, mindshare and customer success. Whether you’re new to the AR profession or have been doing AR for decades, it’s helpful to stay apprised on what analysts believe are the most valuable attributes AR pros can contribute – especially considering how buyer behavior will continue to evolve over time and impact how analysts spend most of their time and investments. This session will discuss ways AR Pros can best partner with analysts to deliver the best results for their business in context of those changes. 

If you haven’t already, register here to join the discussion and feel free to reach out if you have specific questions you’d like to cover ahead of the call. We’d love to hear from you. 

See you on April 13th!

IIAR> Register

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