Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.
Website: forrester.com
Twitter: @forrester
Professor Neil Pollock looks at the role industry analysts play in creating today’s markets and asks: Who is shaping this dynamic digital world?… The words digital economy conjure images of young, tech-savvy entrepreneurs breaking moulds in a world where technology is disruptive. But could the reality be much more mundane and mercantile?
Today we ask our probing questions of Dan Bieler from Forrester. Dan (Linkedin, @DSBieler) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals 1. What are your coverage areas? Key focus areas include customer engagement strategies, the mobile mind shift, and digital transformation.
The IIAR Analyst of the Year 2015 is @JulieDShort and the IIAR Firm of the Year 2015 is @Gartner_inc #ARchat
Can @G2crowd displace @Gartner @IDC @Forrester and all? @tonybradleybsg
The IIAR Tragic Quadrant: which analyst firms are impactful, relevant and easy to deal with?
What did @vtmilligan from @forrester said at the IIAR London Forum? #archat
IIAR UK Forum and Webinar with Victor Milligan, CMO at Forrester Research Forrester’s new Chief Marketing Officer, Victor Milligan, will be coming to IIAR UK’s member event on Thursday, April 30, 6-8 PM UK time, to discuss the company’s “Age of the Customer” strategy and the future direction of its Marketing organization. You will leave …
Forrester Research Chief Marketing Officer to Speak at IIAR UK Forum – 30 April 15 Read More »
IIAR Analyst of The Year 2014 is Ray Wang / Constellation (LinkedIn, @rwang0)
In second place comes Liz Herbert / Forrester (LinkedIn, @lizherbert) and in third place ex-aequo Andy Butler (LinkedIn) and Chris Pang (LinkedIn) both at Gartner
The IIAR Analyst Firms of The Year 2014 are @Gartner_inc @Forrester @IDC @ConstellationRG @HfSResearch @ventanaresearch @smbgroup @Just_Clarity #AOTY #ARchat
Last minute tips for @CeBIT by @MrNesJo and @YveKaupp with insights from @pascalmatzke #archat
Analysis of analyst firms numbers by @IntelligenAR
Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012.
The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the Year AND THE WINNERS ARE…
It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint. In an open and honest exchange there was recognition of earlier strategies continuing but with …
Summary of @tpohlman @forrester briefing at the @iiar London Forum #playbooks
If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running …
IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET Read More »
By: Dave Noble, IIAR Board Member & APJ Chapter Lead Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space. Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president …
IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific Read More »
Our next IIAR Forum in London is going to be a very special one! We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession. Please mark your diaries: Thursday …
Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR UK Forum Read More »
The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in. Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed …
IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester Read More »
Roundup from the #forrester #itfeu12 (and #svme12 #sfe12 #iofe12 #ciofeu12) by @lludovic and @cdennington. What do you think of playbooks?
