Forrester

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today’s unprecedented change in order to succeed.
Website: forrester.com
Twitter: @forrester

Forrester Research Chief Marketing Officer to Speak at IIAR UK Forum – 30 April 15

IIAR UK Forum and Webinar with Victor Milligan, CMO at Forrester Research Forrester’s new Chief Marketing Officer, Victor Milligan, will be coming to IIAR UK’s member event on Thursday, April 30, 6-8 PM UK time, to discuss the company’s “Age of the Customer” strategy and the future direction of its Marketing organization. You will leave …

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IIAR Forum – Forrester’s Latest Strategy

It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint. In an open and honest exchange there was recognition of earlier strategies continuing but with …

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IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running …

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IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

By: Dave Noble, IIAR Board Member & APJ Chapter Lead Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space. Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president …

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Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR UK Forum

Our next IIAR Forum in London is going to be a very special one! We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession. Please mark your diaries: Thursday …

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IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester

The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in. Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed …

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IIAR Café at Forrester Forums – 19 June in Paris

The IIAR will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris.  It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and former …

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Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This …

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Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne…. …

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