Archive | TrustRadius

Who will be the IIAR> Analyst and Analyst Firm of the Year 2020?

The IIAR> Analyst Of The Year is a long-running industry award that uniquely compiles input from analyst relations professionals and aims at highlighting individual analysts, new analysts, firms and client partners who have impressed our community. In other words, it’s our way to reflect and share our appreciation for the best industry analysts in the business.

At the IIAR> we believe in taking a stance and recognizing greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”. This survey is open only for analyst relations professionals and agencies. It uses the IIAR> SOSM methodology based on perceived sales impact and strategic insights, resonance in the media, and ease of doing business.

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IIAR> Webinar: Truths, Lies, & Influence: How Reviews are Disrupting Analyst Relations

Although technology buyers are traditionally twice as likely to rely on analyst reports as on reviews from their peers, today’s buyers want the whole truth. And this is how enterprise peer reviews are disrupting the Analyst Relations business.

Join TrustRadius CEO Vinay Bhagat (@VinayBhagat, LinkedIn) for this hard-hitting session where he will outline TrustRadius’ perspectives on:

  • Whether Gartner and the legacy analyst firms can still hold the key to the CIO – and the enterprise buyer – and the implications for AR professionals
  • What information and sources buyers trust – and what they don’t – and why
  • How industry analysts are increasingly relying on end user reviews
  • How the secret structure of the buying committee for enterprise technology and services can marginalize analyst influence
  • How it’s actually easier to manage hundreds of reviewers than a handful of analysts
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Will research crowdsourcing finally move analyst firms to an experience business model?

G2 Crowd Grid for Help desk - IIAR website

G2 Crowd Grid for Help desk

Good piece by Tony Bradley on TechSpective.net (via Rob Enderle and Stephen England) on whether crowdsourced analysis could displace Gartner, Forrester, IDC, etc.

I’ve been watching analysts for a long time and think this is fascinating -I was waiting for such a “JD Power of Tech” for a long time. The piece talks about Chaordix and Whale Path, and I’ve known for a while about G2 Crowd. Another well known so called Peer Review Site (PRS) is TrustRadius.

If they get it right, it will finally change the analyst business. Continue Reading →

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