Institute of Industry Analyst Relations (IIAR)The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers.
The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss:
What’s the value of social media to Asia/Pacific AR professionals?
Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester
Mandi Bateson – Director, Digital, Hill & Knowlton
Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator)
Within that, we’ll try to answer some other important questions:
How are analysts using social media to conduct research, as well as to promote their opinions and findings?
What social media tools are available to AR professionals, and how do they fit into the broader communications mix?
How can AR professionals use social media to engage with industry analysts, and expand their analyst relationships?
How does social media influence on decisions about complex & dynamic subjects, such as enterprise technology?
What can we learn from other market segments about using social media for enterprise B2B communication & interaction?
The conference call will include 5 – 10 minutes introductory comments from each of the panel members, followed by interactive discussion/Q&A.
While this would normally only be open to IIAR members, we believe it will be an interesting and dynamic discussion, and have decided to extend an invitation to all AR professionals in the Asia/Pacific region.
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