I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by …
[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms Read More »
If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations …
[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill Read More »
Gartner today announced a new, limited pilot for flagging significant mergers, acquisitions, major corporate changes that are considered impactful for a Magic Quadrant.
It was with great sadness that I heard Claire Dessaux, Managing Vice President, Research Content and Delivery at Gartner, died recently. Claire struggled with health issues off and on in recent years, but she was still too young to leave us, and her premature death robs the world of a steadfast friend, reliable co-worker, and …
I’m the most hated person at my company today. Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them that …
[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill Read More »
How to establish where an AR program is and work out what is possible #AR #ARBestPractice #IIARWebinar
@pegoneil, @IIAR
Quizz: is your company mature for analyst relations? By @pegoneill #ARchat
[JOB POSTING] Senior AR manager @informatica #ARchat > http://wp.me/p9yEt-4K1
[GUEST POST] from @pegoneill on dealing with analyst firms sales reps #archat
New IIAR Best Practice Paper: AR maturity model, by @pegoneill #archat
IIAR Guest Post: What should you do if an analyst join your company? By @pegoneill
IDC is hosting the next IIAR Silicon Valley meeting at its popular IDC Directions conference on March 10. For details or to RSVP contact me directly at peggy.oneill@analystrelations.org
IIAR is hosting a Silicon Valley meeting on January 21 at Cisco’s headquarters in San Jose. Sage Circle’s Carter Lusher will kick off the meeting with a presentation that reviews 2009 trends in the analyst ecosystem and a look ahead for 2010. Following Carter’s presentation, I will provide a brief update on IIAR initiatives. Cisco …
The latest IIAR Best Practices paper is out – “Best Practices for Escalating Research Disagreements” reviews techniques and tips for avoiding and escalating disagreements over research. It includes interviews with AR practitioners and briefly outlines the escalation processes for Gartner, Forrester, IDC and Ovum. The paper is available to IIAR members to download free-of-charge from the IIAR …
New IIAR Best Practices paper about escalating research disagreements available Read More »
The IIAR has just published a summary of best practices papers and added a new editorial calendar detailing papers that we plan to publish in coming months. Papers are free of charge to all IIAR members – to access them, just go to Library – > Best Practice White Papers and Teleconferences -> White Papers. Feedback …
At Gartner’s AR Forum in Orlando last week, guest speaker Joshua Reynolds from Hill & Knowlton gave a presentation about social media trends and analyst relations, and provided some up to date statistics on how AR impacts sales. For those AR managers who didn’t make it to Orlando, Gartner just posted Josh’s presentation at its …
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has …
IIAR Best Practices Paper: managing the Forrester Wave Read More »
The Institute of Industry Analyst Relations (IIAR) is launching the first certification for the Analyst Relations profession. Read more in this post by Peggy O’Neil from the IIAR board.
