At Gartner’s AR Forum in Orlando last week, guest speaker Joshua Reynolds from Hill & Knowlton gave a presentation about social media trends and analyst relations, and provided some up to date statistics on how AR impacts sales. For those AR managers who didn’t make it to Orlando, Gartner just posted Josh’s presentation at its AR Community page today. Do take a look at Josh’s presentation and take note of the survey of tech buyers and how they use analysts. AR managers will be able to use these statistics with their internal audiences to make the case for analyst relations. http://www.gartner.com/technology/about/ar_community.jsp
Discover more from The IIAR> Institute of Influencer & Analyst Relations
Subscribe to get the latest posts sent to your email.
Pingback: [GUEST POST] Ode to the Analyst Firm Salesperson and Other Key Non-Analysts | Institute of Industry Analyst Relations (IIAR)