2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold
This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less …
2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold Read More »