On Tuesday March 27th, 4-5pm GMT / 11-12pm ET / 8-9am PT the IIAR is holding a teleconference with a panel of experts on linking AR with sales. During this session, we’ll be discussing: Why linking AR with sales is key to AR’s success Educating the sales force on analyst influence and the role of …
IIAR Teleconference: Linking your AR outreach with sales Read More »
I have to start this post with a confession. I’ve been on the IIAR Board for nearly 10 months and only recently got around to taking the IIAR Certified Professional exam. Shame on me. But like a lot of other IIAR members I suspect, I was put off by misconceptions about the test. So having gone through …
How I took the IIAR certification test…and lived to tell the tale Read More »
Recently, the IIAR held a discussion group on AR careers following a series of blog posts by Marc Duke on this topic.
AR still suffers from being in the shadow of PR and like Marc, most of those taking part in the call had fallen into AR careers by accident. What can we do, as an industry, to spread the word?
IIAR Best Practice Paper: Making the Case for Analyst Relations by Thomas Ryan and Rob Kolokousis from Analyst Strategy Group
The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to offer a step by step guide for navigating the industry analyst community in the context of real world challenges.
For our next IIAR London Forum on March 10th, we’re delighted to welcome Alexander Drobik, Managing VP Research for Business Applications & Processes with Gartner, as our guest speaker. Alexander will be discussing Gartner’s research methodology. The Forum kicks off at 3:45 p.m. and a limited number of guest places are available for those who …
Our next monthly discussion group teleconference is next Monday, February 22nd, on the topic of linking AR with sales. The call will be lead by Ed Gyurko, who is currently authoring a Best Practice white paper on this topic for the IIAR. Ed will be joined by Allen Valahu from Accenture. IIAR members who would …
Next IIAR discussion group on linking AR with sales Read More »
Please join the IIAR for a rare opportunity to meet Efrem Mallach, who is in London to launch the forthcoming third edition of his book ‘Win them over’, the first published guide to corporate AR and consultant relations programmes. The AR Café will meet from 12:00 to 1:00 p.m. GMT on Monday February 15th at …
Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation. The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR. IIAR members who would like to join the call, please contact Hannah Kirkman for …
Next IIAR discussion group call on AR measurement and evaluation Read More »
The next IIAR London Forum will be on January 28th starting at 3:45 p.m. GMT. For this event, we’re delighted to welcome a panel of sourcing and advisory firms, including Alsbridge, Equaterra, and TPI. Forums are open to all IIAR members. A limited number of guest places are available for those who have not previously …
Sourcing and advisory panel at IIAR London Forum in January Read More »
Mobile World Congress 2010 (MWC) is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment?
The Analyst Relations Manager is a key role on RightNow’s Influencer Relations team. Reporting to the Director of Global Influencer Relations, the AR Manager is responsible for maintaining strong, positive relationships with industry analysts and other influencers to drive awareness of and advocacy for RightNow and our solutions. This person works closely with executives, product marketing, product management and the broader marketing team. This is a great opportunity to help build and evolve the analyst relations program at an innovative and growing company.
Our next monthly discussion group teleconference is next Tuesday, December 15th, on the topic of best practices in escalating research disagreements. The call will be lead by Peggy O’Neill, who recently authored a Best Practice white paper on this topic for the IIAR. IIAR members who would like to join the call, please contact Hannah …
Next IIAR Discussion Group call on Escalating Research Disagreements Read More »
Our next monthly discussion group teleconference is this Wednesday, November 25th, on the topic of analyst relations in Asia-Pacific.
The IIAR is looking for a new secretary to continue supporting its development.
Brad Holmes, VP Technology Research with Forrester Research, will be the guest presenter at the next IIAR London Forum on November 19th. In addition, before the main session Jonny Bentwood will be holding a tutorial on using social media tools. Forums are open to all IIAR members. A limited number of guest places are available …
Forrester to present at IIAR November Forum in London Read More »
The IIAR will be holding a couple of informal gatherings at Gartner’s EMEA Symposium in Cannes, for those interested in networking with AR peers and finding out more about the Institute. These include a breakfast meeting at 8:00 a.m. on Wednesday November 4th, hosted by Ludovic Leforestier, and a dinner meeting at 7:30 p.m. on …
For those attending the Forrester Services and Sourcing Forum in London this week, IIAR board member Ed Gyurko will be at the event and is happy to meet up with members or those interested in finding out more about the IIAR.
Come and join the IIAR for an early celebration of Christmas at our next AR Café in Central London from 6:00 p.m. onwards on December 3rd. Members, non-members and analysts are welcome. For more details and to RSVP, please contact IIAR Secretary Hannah Kirkman at hkirkman (at) analystrelations (dot) org.
Tomorrow, we’ll be holding our regular discussion group call, and this month the topic is ‘Managing the Forrester Wave’. The session will be led by Peggy O’Neill, who recently authored a white paper for the IIAR on this subject. IIAR members who would like to join the discussion, please contact IIAR Secretary, Hannah Kirkman. Details …
Next IIAR discussion group on Managing the Forrester Wave Read More »
