On Tuesday March 27th, 4-5pm GMT / 11-12pm ET / 8-9am PT the IIAR is holding a teleconference with a panel of experts on linking AR with sales. During this session, we’ll be discussing:
- Why linking AR with sales is key to AR’s success
- Educating the sales force on analyst influence and the role of AR
- Customer references – improving their quality and quantity and how working with analysts can multiply their value
- Is there a place for sales in AR metrics?
- Fionnula Fitzsimons, Associate Director and Head of AR – Bite Communications
- Rob Petrucelli, Senior Manager, Global Director, Technology AR – Accenture
- Stephen England, President & Partner – KCG / IIAR Board member
- Moderator: Hannah Kirkman, AR Consultant – Richmond Green
This call is open to all IIAR members.