Author Archive | jonnybentwood

Analyst of the year

IIAR Analyst of the Year

Do you want your favourite analyst to be recognised?

Do you feel that enough recognition is given to your preferred analyst house?

If you have answered ‘yes’ to any of the above questions – please fill in the analyst of the year survey now. This survey is open to everyone who works in AR. Send the link to your colleagues in the industry and make sure your voice counts.

… don’t delay though as the deadline for the survey is rapidly approaching (end of April 2008).

To take part in the survey please click here.

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Analyst of the year – submit your answers today

IIAR Analyst of the YearQuis custodiet ipsos custodes?

Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR).

In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues has been warmly welcomed by the community.

One of my responsibilities in the IIAR is running a task force which in this instance has focused on compiling the ‘analyst of the year’ survey. This survey aims to answer questions such as:

  • Which analysts deserve the title ‘analyst of the year’
  • Which analyst companies deserve the title ‘analyst firm of the year’
  • Which firms have most increased / decreased their relevance in 2007

The survey is open to in-house and agency AR professionals, and a summary of the results will be sent to all respondents. Please note that anonymous responses and those from analyst firms will be discarded. Individual responses will be kept strictly confidential and only aggregated results will be shared.

To take part in the survey please click here.

Preliminary results will be shared at the IIAR forum meeting at Lighthouse on 3rd April where Chris Lewis and David Mitchell from Ovum will be the guest speakers.

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