Register for the Webcast: The Impact of Social Media on the Analyst Industry
A Roundtable Discussion with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang
Wednesday, July 21st at 5pm-6pm UK, 9am-10am Pacific
Tag is #SocialAnalyst, Link for topic recommendations: http://bit.ly/9IBfmF
Over the past dozen years I have been in numerous briefings with analysts where they talk with vendors about the convergence of technologies and how this will impact their business. Who would have thought that the analyst industry themselves would have to go through its own disruption to understand how to differentiate, maintain/gain advantage with the unworldly beast of social media.
When IP is what makes an analyst firm thrive, how do the analysts compete with the new behaviours associated with online conversations. Whereas previously communication existed in a dynamic two way conversation, nowadays the multiple stakeholders in a community can engage freely and easily to share their opinions and thoughts dynamically. One could argue:
do vendors and buyers still need the ‘experts’ of the analyst world or are they merely expensive middle men? Why use them when they can go direct?
Perhaps my earlier point calling this period a convergence is wrong, this is a collision of behaviour in its most fundamental form. Analyst firms need to adapt their business model and differentiate to stay alive.
Discussing these issues and more with me are the goliaths of the analyst and AR world:
- Jeremiah Owyang – Altimeter Group
- Barbara French – co-founder and managing editor of Tekrati
- Carter Lusher – co-founder of SageCircle
Register for this webcast now, places are limited so don’t delay. If you would like to suggest specific topics to be covered you can do so by leaving a comment on this post or on Jeremiah’s.
The shortlink for this is http://bit.ly/9IBfmF and is tagged: #SocialAnalyst