Archive | AR

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018.

For new readers here, the Tragic Quadrant is of course a pun on the infamous GartnerMagic Quadrant’. We do not pretend this as an exhaustive analysis -nor is it a completely serious piece of research (the “Tragic” moniker is there as a reminiscence it should be taken with a pinch of salt). Nonetheless it is based on data and, as opposed to the Gartner Magic Quadrant, there are no magical and secretive weightings. As such, it is a good indication going back several years of the changes afoot in the industry analyst landscape and the judgement analyst relations professionals cast on industry research firms. And it provides actionable insights AR pros can use, something other surveys in this field often lack.

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[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

Chase Cunningham, Principal Analyst, Forrester

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a disclaimer: I don’t actively work with folks at other analyst firms, so take my humble advice here with a grain of salt; every analyst is a bit different, and each firm has its own way of doing things.

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[JOB POSTING] Analyst Relations Manager / Tanium, Reading, UK

Tanium logo

The Basics:

We are looking for an exceptional individual to join our analyst relations program. This position is very strategic and will have a direct and immediate impact on Tanium’s success. Tanium is a product that spans both the ITOps and Security world. This role will cover two main aspects:

  1. Lead the Tanium Security Portfolio Analyst Relations (AR) efforts globally
  2. Build and run the Tanium EMEAR Regional AR program
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10 things analysts want most

Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey.

  1. Regular briefings
  2. Targeted coverage
  3. Open discussion about company strengths and weaknesses
  4. Sending the deck ahead of the briefing so there’s time to come up with in depth questions
  5. Well organised AR events that encourage conversation not mere presentations
  6. Support for research interviews, being pragmatic during Evaluative Research. 
  7. When AR helps to get the right people on the table for f2f meetings and when AR gives feedback  about what kind of information is the most valuable for its organization
  8. Pro-actively flagging developments in coverage areas
  9. Knowing the kind of material/projects my company works on. 
  10. Sharing data under NDA
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[JOB POSTING] Analyst Relations Manager, Tableau, Seattle / WA, USA

Tableau software large logo on the IIAR websiteWhat you’ll be doing…

The Analyst Relations Manager is responsible for driving Analyst Relations projects that contribute to the overall success of the AR team and Corporate Communications department and manage the internal communication and sharing of relevant Analyst materials with key leaders and employees.  Continue Reading →

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IIAR Webinar: Introducing CCS Insight – and how they make sense of the connected world

CCS Insights LogoCCS Insight is a longstanding research firm headquartered in the UK, but with reach and clients into wider EMEA, the Americas and Asia Pac. This specialist technology market intelligence and advisory firm provides tailored, decision-ready solutions to their client base to help them ‘make sense of the connected world’.

This April 17th, we invite two of CCS Insight’s finest, VP of Research Martin Garner (Blog, @martin_garner, LinkedIn), and Principal Analyst for Digital Workplace Angela Ashenden (LinkedIn, @aashenden), to give us an overview of the firm’s research and advisory services and practice areas, and touch on their upcoming 2020 Predictions, a must-not-miss annual event in the diary for their clients. Continue Reading →

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IIAR Discussion Group on Scaling AR on April 18th

The analyst landscape is changing fast and new voices are joining the conversation with impact over potential buyers. Whilst Tier 1 analyst firms generally retain their position in the area of direct buying recommendations, the picture is different when it comes to other sources influencing the buyer journey.
For instance, boutique firms are claiming their share of the influencer space, particularly in regional markets.
They might however not have the same business models or abide by the same rules of engagement than traditional analyst research firms (see the IIAR Best Practice Paper: The 7+7+7 Golden Rules of Engagement).

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[GUEST POST] Looking Back at Three Analyst Firms by Barry Rabkin / Market Insight Group

By Barry Rabkin (LinkedIn, @Impactoftech), President & Principal Analyst, Market Insight Group, Ltd.

 

Barry Rabkin / Market Insights GroupI was fortunate to become an insurance industry analyst in 1997.

Before that time, I had worked in the business side of the insurance industry for 17 years (primarily in marketing and/or market research across all major lines of business) and then due to, what was to prove a very lucky event in hindsight, being caught up in a purge from John Hancock, becoming a management consultant. After eight years as a management consultant, I got and grabbed the opportunity to become an insurance industry analyst. I definitely found my true professional love being a part of the analyst community. [One difference between a management consultant and an analyst? Analysts don’t have to be nice!]

My insurance industry analyst experience included leading or launching and leading insurance strategic advisory services in the US and the UK. Looking back at those experiences at META Group, Financial Insights (IDC), and Ovum, these highlights standout to me. BTW Before going into my highlights I want to state that I respected all three firms for not being just vertical (i.e. industry) analyst firms but instead were homes for analysts from a large variety of IT and Telco disciplines as well as having vertical analysts. Continue Reading →

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[JOB POST] Global Media & Analyst Relations Manager – Communications, Media & Technology, Accenture / San Francisco or Seattle, USA

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com .

People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.

Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Continue Reading →

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[JOB POST] Industry Analyst Relations Manager, Amdocs / London, UK

Amdocs is seeking an Industry Analyst Relations Manager to join its highly experienced and dedicated Industry Analyst Relations team. In this role the individual will be responsible for the planning, execution, management and measurement of strategic AR programs, primarily focused on (but not restricted to) Amdocs Media business, a leading global provider of premium content services and media technology solutions.

As part of a closely connected AR team within Corporate Marketing, you will collaborate with senior internal stakeholders, business leaders and subject matter experts as well as Amdocs’ established and growing network of global and specialist analyst firms, helping to engage and develop relationships and build advocacy for Amdocs’ leading capabilities in the communications and media industries.

Desired Skills & Experience

  • An Analyst Relations professional with 3-5+ years of experience in the planning, development and execution of global AR programs in a B2B technology environment, preferably telecommunications and / or media
  • Whilst not essential, knowledge of the media technology space and existing analyst relationships within would be an advantage
  • Strategic thinker with tactical execution skills; a flexible multi-tasker balancing long term relationship management with short term program goals
  • Grasp of new technologies and approaches and their business impact
  • A team player, contributor and collaborator able to effectively operate in a multi-national and cross functional environment
  • An ambassador with the ability to broker successful working relationships with internal clients and external influencers, engendering goodwill, trust and advocacy
  • Strong interpersonal communication with listening, writing and articulation skills, balancing attention to detail with management level summation
  • Creative thinker with experience integrating analyst relations with other programs eg social media for optimal effect
  • Location flexible, but London preferred. Some travel required (less than 20%)
  • BA/BS degree or equivalent experience

Job Responsibilities:

  • Design and development of proactive campaigns to optimize positioning of Amdocs via the industry analyst channel
  • Manage all elements of Amdocs Media AR program from concept to results, including:
    • Timely response to incoming analyst requests to maximize coverage opportunities
    • Key report management – identification, contribution and submissions, fact review and Amdocs-analyst liaison
    • Relationship development and maintenance, ‘business as usual’ communications (inquiries, briefings, etc) and planned campaigns eg roadshows and events
    • AR training and guidance for spokespeople
    • Identification of and enrollment in cross-team opportunities and fund raising
    • Program measurement and reporting
  • Support team planning and preparation of analyst activity at Amdocs and industry events;
  • Assist procurement and internal customers with subscription spend and paid for analyst engagements such as custom research projects, strategy days, speaking engagements, webinars, etc. as well as shortlisting, relationship and issue management.
  • Create effective, timely communications both internally, to highlight AR success and share analyst insights and externally, to support Amdocs ‘sustain leadership’, ‘evangelize the brand’ and ‘expand and diversify’ AR goals

All Amdocs roles require strong verbal and written communications skills, position-appropriate mentoring/leadership abilities, ability to quickly master new systems and/or processes, capacity to stay organized while managing competing priorities, and a deep customer service orientation, both internally and externally.

About VUBIQUITY

VUBIQUITY, part of Amdocs (NASDAQ: DOX), connects content owners and video providers to deliver entertainment to viewers on any screen. Working with 600+ leading film studios, television networks, independent producers and Digital First providers, VUBIQUITY brings premium content to over 1,000 global video distributors. VUBIQUITY has offices in Los Angeles, Toronto and London. For the latest company news, follow us on Twitter @VUBIQUITY or visit www.vubiquity.com.

About Amdocs

Amdocs is a leading software and services provider to communications and media companies of all sizes, accelerating the industry’s dynamic and continuous digital transformation. With a rich set of innovative solutions, long-term business relationships with 350 communications and media providers, and technology and distribution ties to 600 content creators, Amdocs delivers business improvements to drive growth. Amdocs and its 25,000 employees serve customers in over 85 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $4.0 billion in fiscal 2018. For more information, visit Amdocs at www.amdocs.com

For more information and to apply for this role, please contact philippa.tozer@amdocs.com

 

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IIAR Discussion Group on “The Future of Analyst Relations” on January 30th

Gerry van Zandt and Ludovic Leforestier - IIARWhat is the future of Analyst Relations looking like?  How is our field evolving?

Have you recently thought about:

  • Whether AR is evolving into “Influencer Relations”?
  • How AR is changing to meet the evolving IT industry analyst firm landscape?
  • How AR can adapt to — and adopt — new ways of measuring AR productivity and effectiveness?
  • What the “next chapter” in the AR field will be?

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[JOB POST] Analyst Relations Manager, Cylance / Irvine, California

THE POSITION

Cylance is seeking an Analyst Relations Manager to help with Cylance’s strategy for working with industry analysts (Gartner, IDC, ESG, etc.), major technology organizations, and government organizations that drive regulatory issues. You will report the VP of Product & Solutions Marketing and be responsible for an industry relations program while working closely with our executive leadership. Cylance is currently disrupting enterprise markets and as well as the consumer market space, so we are seeking an individual with industry relations expertise in both markets. Continue Reading →

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IIAR> Analyst Of The Year 2018: The Awards Unwrapped.

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners.

2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have been a critical focus for sales enablement and marketing. We see analysts themselves continuing to build profile beyond repors, through social media and content, and in response organisations are ramping their commitment to tracking how analysts impact their brand. It’s an exciting, evolving time.

So for the IIAR community, it’s important to recognise the range of analysts and firms who are leading the way. We listen carefully to the voices of our members and remain fully engaged with the global analyst network.

To this end we’ve heard from the community in eleven countries across four continents. We’ve reviewed hundreds of nominations and thousands of point scores. Award winners were determined based on the scoring provided by IIAR members, in accordance with the IIAR SOSM methodology. The nominations therefore reflect the best practice promoted within the IIAR.

All of this leads to one thing – as a festive drumroll is unleashed – the award winners Continue Reading →

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My Take: Forrester Acquires Sirius Decisions

forrester-siriusdecisions

This week, Forrester (Nasdaq: FORR) entered into a definitive agreement to acquire SiriusDecisions, for $245 million in cash. Larry Dignan at ZDNet did a great job breaking down the deal here. As with all acquisitions, many of the details have not been decided or announced yet, but as I long-time client of both firms, I wanted to share my perspective. Continue Reading →

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Gartner Symposium / ITxpo 2018: key takeaways for AR professionals

Gartner Symposium Barcelona 2018 - keynoteThis year’s keynote theme: the Continuous Next Strategy

Gartner Symposium, Gartner’s flagship event in Europe, attracted more than 8,000 visitors this year, and met or exceeded expectations, at least mine. The analysts were brilliant, inspiring speakers on stage and great advisors in the one2one meetings.

This was the first time in Europe that Mike Harris delivered the keynote, having taken over from Peter Sondergaard in the summer. It was a hard act to follow: Many attendees knew Sondergaard as an exceptionally gifted and inspiring speaker. Harris was different, of course. His presentation was strong and dynamic – and he came across as being very present, open and humble.

Harris outlined Gartner’s “Continuous Next” concept, referring to how the pace of innovation is accelerating and disrupting business models, and outlining the need for organizations to adapt to be successful. CIOs must adopt the role of business innovator and enabler, he said, and must interact with C-suite leaders to secure the foundation of digital business. In the era of Continuous Next, the CIO assumes responsibility for digital products and therefore controls not only technology and operations, but should also drive cultural change for the benefit of digital or business transformation. CIOs must also consider digital ethics before adopting new technologies.

Harris also noted that traditional enterprise roles, including HR, Sales, Marketing, Finance, Legal, Supply Chain will change as they all become digital. Continue Reading →

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Join us for the IIAR Café at the Gartner Symposium in Barcelona

If you are going to the Gartner Symposium 2018, Barcelona, drop in to the IIAR Breakfast and join the discussion on all things AR related with Yvonne Kaupp (@YveKauppLinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Analyst Relations and Market Strategy at Retarus.

We’ll have an update on the IIAR, discuss recent Gartner news and other AR topics.

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[JOB POST] Media & Analyst Relations Specialist, Accenture / London, UK

Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.
Join Corporate Functions and you will become part of a diverse team which offers the essential expertise that enables all of our employees to deliver high performance to our clients. Our Corporate Functions professionals work in areas such as Human Resources, Finance, Legal, Marketing and Communications, CIO, Information Security, and Geographic Services.
Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.
Join a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 425,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. The sheer scale of Accenture’s capabilities and client engagements—and the unique way we innovate, collaborate, operate and deliver value—provides an unparalleled opportunity to grow and advance your career.
Marketing & Communications
Our Marketing & Communications team builds Accenture’s brand, protects its reputation, generates awareness of the company’s capabilities and services, and plays an integral in supporting sales growth. Our teams are involved in a range of activities from advertising, media relations, PR, sponsorships, social media, internal communications to brand management and thought leadership initiatives.
Media and Analyst Relations
The Media and Analyst Relations team protects and builds Accenture’s reputation in the marketplace and raises awareness of its client projects and its views on key industry issues by communicating key messages via targeted media outlets. Working closely with out PR agency, this involves liaising with media to develop relationships and place stories, writing press releases, media pitches and articles, as well as reacting to news events. Additionally, the team is responsible for issues management and media monitoring.
Job Summary:
This experienced Media and Analyst Relations Specialist will be responsible for driving media and analyst relations for Accenture. The includes development and promotion of “Big Push” campaigns in the media to help prepare the landscape for lead generation and sales. The candidate is expected to work competently with both the UK and global corporate media and analyst relations teams. He/she will report to a UK Media Manager. The candidate is expected to possess excellent writing skills, have a good knowledge of business and financial services media and will be able to offer sound professional media advice. The will involve some industry analyst relations and management of a PR agency. One of the key areas of the business that this will support is our Financial Services industry group. Spanning banking, insurance and capital markets, this group is the largest sector within Accenture UK.
Key Responsibilities:
  • Proactively drive media coverage in the UK.
  • Deliver and execute local media plans to publicise work of Accenture in target media.
  • Provide timely responses to media and analyst requests. Liaise with and support colleagues in UK and globally to provide answers.
  • Offer professional media advice to UK and global media colleagues and internally to stakeholders.
  • Manage and develop professional working relationships with key journalists and clients.
  • Provide media coaching and training for our spokespeople where necessary.
  • Work closely and manage relevant relationships with our PR agencies.
Relationships:
Reports to: UK Media and Analyst Relations Manager
Supervises: PR Agency
External Relationships: Media, Analysts, Clients, Third Party Vendors, Suppliers

 

Knowledge and Skill Requirements:

  • Understanding of Accenture’s area of business and overall business strategy.
  • Understanding of and ability to execute strategic PR and communications techniques.
  • Good understanding of/ relationships with UK financial services media.
  • Professional adviser to colleagues.
  • Understanding and ability to apply message development skills.
  • Global perspective and understanding of business marketplace.
  • Project management skills.
  • Demonstrate leadership skills.
  • Ability to develop and apply creative, workable solutions to project-related issues.
  • Strong oral and written communications skills.
  • Ability to work independently.
What’s in it for you?
All of our Corporate Functions professionals receive comprehensive training covering business acumen, technical and professional skills development. We offer a variety of formal and informal training programs at every level to help you acquire and build specialised skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with others. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
On top of this, we have an extensive benefits package which includes 30 days’ vacation per year, gym subsidies, private medical insurance and 3 extra days leave per year for charitable work of your choice!
What are the next steps?
If this sounds like the ideal role, career and company for you, click below to apply.
If relocation is required in applying to this position, the appointment to the role would be considered an employee driven transfer meaning that the employee will be personally responsible for covering all relocation costs and any costs associated with dependents.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.
Closing Date for Applications 25/11/2018
To apply for this role click here

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[JOB POST] Industry Analyst Relations Senior Manager, Communications, Sage / Massachusetts or New York

Sage is a global company with a local heart. The market leader for cloud-based accounting, financials, enterprise management, people, and payroll software, we empower the world’s business heroes—from single-person startups to large enterprises. Our people are passionate and positive. We inspire our colleagues to serve business builders everywhere and champion their success. As a FTSE 100 company with 14,000 colleagues across 24 countries, we do business the right way, while giving back to our local communities through the Sage Foundation. Be Sage, build on. Continue Reading →

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[GUEST POST] How Analyst Relations Impacts Strategy 

Analyst relations seems straightforward enough – as a tech vendor, you relate key milestones and elements of strategy to those industry analysts who you think will have the greatest reach to your target market. Right? In my opinion though, the best analyst relations professionals also flip that model. With just as much vigour and interest, they ensure that the leaders in the company are not only aware of overall market trends and emerging technologies that could impact short term AND long term revenues, but they also consider how best to respond to market indicators. How do you do THAT? It’s like inserting yourself into the C-Suite, or as part of the Office of the CEO or Strategy team. How do you get senior executive leaders to listen? And more importantly, to take action based on the market trends you bring them? Continue Reading →

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[JOB POST] Senior Account Supervisor, Analyst Relations, Edelman / Seattle or Portland, US

Edelman has an opening, in the Seattle or Portland office, for a seasoned Analyst Relations (AR) practitioner within the PNW technology practice. We are seeking a Senior Account Supervisor to join our growing team of talented and collaborative communications professionals who provide a diverse client base with expert counsel in analyst relations, communications & event planning, content development, and media and influencer engagement.

 

The Senior Account Supervisor role will have a deep understanding of the AR landscape and the ability to leverage AR strategies to support PR and digital team counterparts. As a Senior Account Supervisor on the AR team, you will also have the opportunity to help drive new business and marketing efforts, as well as lend support to team across practice areas, which makes interest and comfort in driving PR programs as well as AR efforts highly desired.

 

RESPONSIBILITIES:

  • Build and execute strategic AR programs to increase analyst awareness of client strategy, product portfolio and executive team
  • Drive coordination with stakeholders and PR/social team members for integrated execution of client initiatives
  • Help lead new business initiatives for the AR team, uncovering prospects and managing the RPF process
  • As needed, help lead and drive PR programs for clients as our PNW technology practice continues its rapid growth path
  • Oversee financial and operational performance of multiple accounts simultaneously, ensuring quality work, deadline and budget adherence, and that plan creation and execution map to goals
  • Counsel clients and troubleshoot client and internal issues, providing strategic counsel in partnership with senior managers (VP, SVP)
  • Work seamlessly with external agency partners (e.g., advertising agency, promotions agency) as part of integrated marketing team
  • Act as local client-facing representative of larger AR team, attending planning meetings, client events and updates as necessary
  • Demonstrate writing excellence when crafting internal and client materials and correspondence
  • Use relationships with analyst influencers and internal business partners to meet client needs
  • Supervise staff in multiple offices by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
  • Introduce clients to new capabilities, initiate new business process and display strong presentation skills during client pitches
  • Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
  • Demonstrate behaviors consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct

  

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