Virtual Monthly Meet-ups are back! Just when you thought it was safe to go back into the water – here we are again bringing back our monthly virtual meet-ups for IIAR> members. Except for February – the meet-ups are taking place every first Thursday of the month and will focus around Analyst Relations best practice […]
IIAR> Monthly Virtual Meet-up February 2022: navigating research copyrights Read More »
New members and existing members are welcome to join the conversation on Wednesday 23rd February 2022 for the second of many IIAR> member meet-ups organised by the IIAR> Operations team. Connect, network & get to know us!
IIAR> New Members Meet-up February 2022 (Global) Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns Read More »
Post Webinar Interview with Rachel Lashford (LinkedIn) / Canalys and Ludovic Leforestier ( LinkedIn)/IIAR>Board Member & Co-Founder, Christine Keck ( LinkedIn) / Investor Relations Director at Ciena and Noelle Shipley ( LinkedIn), on 09th December 2021.
Introduction AR can provide startups and scale ups an unfair advantage. It can play a key role in building investor confidence and increasing early signups. It can do this by developing long-term relationships with the people who influence industry buyers more than any other group: analysts. In the following Primer, we break down how an
IIAR> Primer: Why should startups and scale-ups have an analyst relations strategy? Read More »
IIAR> Members Virtual Meet-up November ’21 (Global) Join us on Wednesday 17th November 2021 for the first of (hopefully) many in IIAR> member meet-ups organised by the IIAR> Operations team, and connect, network & discussions around AR related hot topics.
IIAR> New Members Meet-up November ’21 Read More »
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will
IIAR> Discussion Group: managing inquiries Read More »
The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2021: AR Professional, Teams, and Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> surveys
The IIAR> AR Professionals & AR Agency of the Year 2021 Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: Running an industry analyst briefing Read More »
Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. What is defines analyst & influencer relations? Analyst & influencer relations
IIAR> Webinar recap: What is analyst & influencer relations (AR)? Read More »
IIAR> London Monthly Meet-up October ’21 As we are able to meet in person again, we are holding our next monthly get-together for IIAR> members face-2-face in London. Join us on Thursday 07th October 2021 for the first of (hopefully) many in person IIAR> meet-ups organised by the IIAR> UK Chapter, and connect, network and enjoy drinks
IIAR> London Monthly Meet-up October ’21 Read More »
Webinar with Sharyn Leaver ( LinkedIn) Chief Research Officer at Forrester, Hosted by Andrew Hsu (LinkedIn) Managing Partner at Spotlight and IIAR> Member Noelle Shipley ( LinkedIn), on 23th September 2021.
IIAR> Post webinar recording with Sharyn Leaver / Forrester and Andrew Read More »
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years. A new
IIAR> Primer: What is Analyst Relations (AR) and how is it evolving? Read More »
AR best practices In this month IIAR> monthly meet-up we will go back to the grass roots of analysts relations and use the call as an open floor discussion on AR best practices around Moving the dot – not only Gartner related – and tackling challenges in our daily work with the analysts. Join us
IIAR> Monthly Meet-up August 2021 Read More »
Video highlights of the IIAR> Webinar with Martin Kuppinger (LinkedIn) / Founder and Principal Analyst, KuppingerCole moderated by Ludovic Leforestier (LinkedIn), Anja Steinmann(LinkedIn) and Joely Urton (LinkedIn), on 8th July 2021.
Post IIAR> Webinar Interview with Martin Kuppinger Read More »
Changes in the analyst firm landscape In this month IIAR> monthly meet-up we will recap on the latest changes in the analyst firm landscape and focus our discussion on IDC acquiring Metri, Wavestone’s expansion in the US market by acquiring the consulting business of Everest, where TechTarget is after acquiring ESG in January and others.
IIAR> Monthly Meet-up July 21 Read More »
It is our honour and great pleasure to announce Chris Holscher (LinkedIn, @holscher_one) as the new IIAR> German Chapter Co-Lead with myself, Yvonne Kaupp (@YveKaupp, LinkedIn). Chris is a founder of Holscher.one, helping innovative startup and Scaleup companies embrace industry analyst relations and achieve success faster. Chris brings 20+ years of experience in the B2B tech & services market with 10+ years in Industry Analyst
IIAR> welcomes new German Chapter Co-Lead Read More »
Post IIAR> Webinar interview with Jim Lundy (LinkedIn) / Founder, CEO and Lead Analyst, Aragon Research, moderated by Ludovic Leforestier (LinkedIn) and Anja Steinmann(LinkedIn) on the 10th June 2021.
Post IIAR> webinar interview with Jim Lundy / Aragon Research Read More »
IDC parent changes owner Blackstone, the famous investment fund, has announced today it is acquiring IDG, the parent company of IDC from the current China Oceanwide. It is thus still privately owned but now by a US company. IDC is about a quarter of IDG’s group but it is likely to be one of the
Which are the specifics of Analyst Relations in Europe? In this webinar will discuss the differences of Analyst Relations in the US and in Europe. Where do we see its biggest challenges and how do we develop the AR further? How can we help companies to drive unique value from AR in the European marketplace
IIAR> Webinar: Analyst Relations in Europe on the rise Read More »
