As a highly specialised profession, Analyst relations roles are notoriously hard to evaluate when it comes to compensation. They are often hard to find profiles, can report to different functions and thus bother recruiters and employers are often at pains to make the right call on salaries. In addition, expertise areas and their drivers are …
How much are you worth? Introducing the IIAR Salary Survey Read More »
The third winner of the IIAR Analyst Relations Professional of the Year 2017, for Latin America, Renata Barros / Cisco gives us some insights on how she rose to the challenge and sees influence in her region. Sorry, theatre.
Tracy Shouldice / Trend Micro (blog, @TracyShouldice, LinkedIn) is the IIAR AR Professional of the Year 2017 – North America and kindly accepted to share a bit about him and what led to this award.
IIAR webinar with ARInsights on how to take the stress out of organizing analyst events
#ARchat
Join Gartner’s David Black, for an interactive conversation on the industry’s most famous and talked about research methodology -the Gartner Magic Quadrant.
IDC’s Tom Meyer & Dan Timberlake, UK MD, will be giving IIAR members an exclusive overview of IDC with a deep dive into areas such as partnering, marketing, customer experience and digital transformation.
As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate …
2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company founded by Scott Galloway. This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR). As IT expenditure moves to business …
BREAKING: Gartner gobbles brand benchmarking agency L2 Read More »
This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less …
2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold Read More »
Kick off the new year with a “How to Guide” for Getting Started in #AnalystRelations #ARchat
@LynFariello, @lludovic, @neilpollock, @YveKaupp
AR pros at the #Gartner Barcelona Symposium? Drop into the IIAR breakfast meet/cafe: Wed 9th Nov 08.30CET
At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries …
Constellation and the curse of the (not so) magic quadrant Read More »
The analyst scope of influence in the digital era, what that means for AR, don’t miss the #IIARWebinar: Strategic Analyst Tiering For Digital Business
11th Oct 8am PDT/ 11am EDT/ 4pm BST/ 5pm CET #ARchat #Tiering
How well do you know #451Research? Webinar/ in-person presentation: Tues 4th Oct 9am PDT/ 12noon EDT/ 5pm BST/ 6pm CET @stantonibus, @PennyJones45, #ARchat #IIARWebinar
#IIAR UK Forum should vendors keep AR in-house or could they benefit from external support? #ARchat
Interview: @pegoneill from @informatica, winner of the #ARPOTY2016 North America #ARchat
Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role. AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays …
Don’t tell my mother I work in AR, she believes I’m a pianist… Read More »
IIAR AR Pro Year 2016 are @signeloenberg @pegoneill @suprakasam and IIAR AR Team Year 2016 @IBMITAR #ARchat http://iiar.wpcomstaging.com/2016/07/06/iiar-analyst-professional-of-the-year-2016/ #ARPOTY
